Digital B2B Growth Manager SaaS

📌 Core Information

🔹 Job Title: Digital B2B Growth Manager SaaS

🔹 Company: Finsolutia

🔹 Location: Lisbon, Lisboa, Portugal (Hybrid)

🔹 Job Type: Other (Hybrid)

🔹 Category: Financial Services

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to enhance B2B online presence and drive customer acquisition for an AI-powered mortgage brokerage platform.
• Leading lead generation systems using outbound strategies and AI-based platforms to build a strong pipeline.
• Planning and executing multi-channel marketing campaigns to drive lead generation and pipeline growth.
• Managing lead management systems in the company’s CRM and integrating marketing automation tools.
• Driving content strategy with cross-functional teams and creating promotional content to educate prospects and fuel demand.

ASSUMPTION: This role requires a well-rounded marketer with a strong background in B2B demand generation, digital channels, and content strategy. Familiarity with AI-based platforms and marketing automation tools is essential.

📋 Key Responsibilities

✅ Lead Generation: Design and implement scalable, multi-region lead generation systems using outbound strategies and AI-based platforms to build a strong pipeline.

✅ Digital Marketing & Performance Growth: Plan and execute multi-channel marketing campaigns, including digital ads, social media, email marketing, outreach, ABM, and partnerships, to drive lead generation and pipeline growth.

✅ Lead Management & Marketing Automation: Design and manage lead management systems in the company’s CRM, integrating marketing automation tools to enable personalized, AI-powered outreach and campaign tracking.

✅ Content Marketing & Demand Generation: Drive content strategy with cross-functional teams, create and promote content (blogs, whitepapers, case studies, etc.), ensuring it supports SEO, educates prospects, and fuels demand. Test engagement tactics like webinars, gated content, and interactive tools.

✅ Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure strategic alignment and maintain active coordination with shared service teams for efficient execution.

✅ Project & Product Management: Manage the development of the platform online store, allowing businesses to independently purchase, configure, and manage their software without needing a dedicated sales or support team.

✅ Data-Driven Optimization: Use analytics tools to monitor campaign performance, implementing A/B tests and growth experiments to refine tactics and discover new opportunities.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with cross-functional teams to drive growth and optimize performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.

Experience: 3+ years of experience in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy.

Required Skills:

• Fluency in Portuguese (PT), at native level.
• Familiarity with HubSpot, Google Analytics, paid media tools, paid social tools (LinkedIn), SEO tools (e.g., SEMrush), and marketing automation platforms.
• Strong copywriting skills for ad creatives, landing pages, social media campaigns, blogs, whitepapers, case studies, webinars, and gated content.
• Strong written and verbal communication skills and comfortable engaging with stakeholders at all levels of an organization.
• Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance and lead conversion.
• Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.

Preferred Skills:

• Fluency in Spanish and English, verbal and written.
• 2+ years in a management role.
• Knowledge of SaaS business models (e.g., subscription, freemium), with a focus on vertical SaaS platforms, or any software whose buyer personas come from the financial sector.
• Knowledge or past experience in the mortgage, auto, or consumer lending businesses, a big plus.

ASSUMPTION: Candidates with experience in the financial sector and familiarity with mortgage-related products will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is €45,000 - €60,000 per year, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in Lisbon, Portugal.

Benefits:

• High growth, multicultural, and friendly environment.
• Work-life balance with flexible work arrangements.
• At least 40 days per year of remote working.
• Extra days off: your birthday is meant to be spent with family and friends.
• Continuous training and learning based on your needs.
• Health insurance, life insurance, curative medicine, and an annual vaccination program.
• Daily breakfast in the office and organic fruit.
• Free caffeine and theine.
• Parties and corporate events.
• Access to various discounts and protocols.

Working Hours: Full-time position with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Finsolutia operates in the financial services industry, specializing in credit servicing and mortgage technology. The company has evolved into a leader in mortgage technology, transforming the way mortgage ecosystems are managed.

Company Size: Finsolutia is a mid-sized company with 201-500 employees, providing a high growth, multicultural, and friendly environment for its team members.

Founded: Finsolutia was established in 2007 and is headquartered in Lisbon, Portugal, with additional offices in Madrid, Spain.

Company Description:

• Finsolutia is a leading technology-driven credit and real estate platform in Iberia, offering independent loan and real estate management services through innovative business processes and disruptive proprietary technology.
• The company was the first to be rated successfully by Standard & Poor’s (S&P) for 11 consecutive years in Spain and Portugal.
• Finsolutia, a Pollen Street Capital company, has a team of experienced professionals working on a wide range of services and asset classes, delivering a clear proposition of value for money.

Company Specialties:

• Advisory
• Master Services
• Primary Services
• Special Services
• REO Management
• Commercial Real Estate Services
• Backup Services
• Structured Finance (ABS, RMBS, CMBS)

Company Website: http://www.finsolutia.com

ASSUMPTION: Finsolutia's focus on technology and innovation makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a well-rounded marketer with a strong background in B2B demand generation, digital channels, and content strategy.

Reporting Structure: The Digital B2B Growth Manager SaaS will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and customer success.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The company offers at least 40 days per year of remote working, providing flexibility for employees.

Growth Opportunities:

• As Finsolutia continues to grow, there will be opportunities for the Digital B2B Growth Manager SaaS to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company offers continuous training and learning based on employees' needs, fostering a culture of professional development.
• With a high growth, multicultural, and friendly environment, Finsolutia provides ample opportunities for employees to learn, grow, and succeed.

ASSUMPTION: Candidates who are eager to learn, adaptable, and committed to their professional growth will thrive in this role and within the company.

🌍 Location & Work Environment

Office Type: Finsolutia's offices are modern, collaborative spaces designed to foster innovation and creativity.

Office Location(s): Lisbon, Portugal (headquarters) and Madrid, Spain.

Geographic Context:

• Lisbon, Portugal: Known for its vibrant culture, historic sites, and Mediterranean climate, Lisbon offers a high quality of life for its residents.
• Madrid, Spain: As the capital of Spain, Madrid is a bustling city with a rich history, diverse culture, and numerous opportunities for entertainment and leisure.

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours and remote work options available.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with flexible work arrangements will find Finsolutia's work environment appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the Head of Marketing to discuss the candidate's experience, skills, and career goals.
• Final interview with key stakeholders from the marketing department to assess the candidate's fit within the team.

Key Assessment Areas:

• Marketing expertise and experience in B2B demand generation, digital channels, and content strategy.
• Data-driven mindset and ability to make data-driven decisions to enhance campaign performance and lead conversion.
• Strong communication and collaboration skills, with experience managing cross-functional marketing initiatives.
• Cultural fit and alignment with Finsolutia's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments that match the requirements listed in the job description.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made to optimize performance.
• Research Finsolutia's company culture and values to ensure your application aligns with their mission and vision.

ATS Keywords: B2B marketing, demand generation, digital channels, content strategy, marketing automation, AI-based platforms, lead generation, cross-functional collaboration, data-driven optimization, marketing campaigns, SEO, CRM tools, marketing tools.

ASSUMPTION: Finsolutia uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter will help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Paid media tools (e.g., Google Ads, LinkedIn Ads)
• Paid social tools (e.g., LinkedIn)
• SEO tools (e.g., SEMrush)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• AI-based platforms (e.g., Apollo.io)
• CRM tools (e.g., HubSpot CRM, Salesforce)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Finsolutia fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.
• Collaboration: The company values teamwork and cross-functional collaboration, with a strong emphasis on open communication and knowledge sharing.
• Excellence: Finsolutia strives for excellence in all aspects of its business, from the quality of its products and services to the caliber of its team members.

Work Style:

• Dynamic: Finsolutia's work environment is fast-paced, innovative, and constantly evolving to meet the changing needs of the market.
• Multicultural: The company's team members come from diverse backgrounds, bringing a wealth of perspectives and ideas to the table.
• Flexible: Finsolutia offers flexible work arrangements, including remote work options, to accommodate employees' personal and professional needs.

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments, and are you comfortable with change and uncertainty?
• Are you a strong communicator and collaborator, with experience working with cross-functional teams to drive growth and optimize performance?
• Do you share Finsolutia's commitment to innovation, collaboration, and excellence, and are you eager to contribute to the company's continued success?

ASSUMPTION: Candidates who are a strong cultural fit with Finsolutia's values and work style will be more likely to succeed in this role and within the company.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and the ability to prioritize effectively.
• Working with AI-based platforms and marketing automation tools may present a learning curve for candidates with limited experience in these areas.
• Finsolutia's high growth environment may require employees to adapt to change and take on new responsibilities as the company evolves.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.

ASSUMPTION: Candidates who are adaptable, proactive, and comfortable with change will be better equipped to overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• Compared to other B2B marketing roles, this position places a stronger emphasis on lead generation, AI-based platforms, and marketing automation tools.
• In the financial services industry, this role requires a unique blend of marketing expertise, data-driven decision-making, and familiarity with mortgage-related products and services.
• Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the company or the broader financial services industry.

ASSUMPTION: Candidates with experience in similar B2B marketing roles, familiarity with AI-based platforms and marketing automation tools, and a strong understanding of the financial services industry will find this role particularly appealing.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive lead generation and pipeline growth for an AI-powered mortgage brokerage platform, resulting in a 30% increase in qualified leads within the first three months.
• Managing the integration of a marketing automation platform with the company's CRM, enabling personalized, AI-powered outreach and campaign tracking, and improving lead conversion rates by 25%.
• Driving content strategy with cross-functional teams, creating and promoting a series of blog posts, whitepapers, and case studies that educated prospects, fueled demand, and contributed to a 20% increase in website traffic and engagement.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing strategies, manage cross-functional teams, and drive growth and optimization in a B2B marketing context.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Finsolutia support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Finsolutia measure the success of its marketing campaigns, and what KPIs are most important for this role?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Finsolutia careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments that match the requirements listed in the job description.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made to optimize performance.
• Research Finsolutia's company culture and values to ensure your application aligns with their mission and vision.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.