Digital Brand & Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Brand & Marketing Manager (m/w/d)

🔹 Company: TAMARA COMOLLI Fine Jewelry GmbH

🔹 Location: Munich, Bavaria, Germany (Remote work available)

🔹 Job Type: Full-Time

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies to enhance brand awareness and online sales
• Managing budgets and optimizing campaigns for maximum ROI
• Ensuring effective website and e-commerce management for a seamless customer experience
• Collaborating with internal teams and external stakeholders to align digital marketing efforts with business objectives

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization of marketing efforts.

📋 Key Responsibilities

✅ Developing and executing digital marketing strategies across various channels to increase brand awareness, engagement, and online sales

✅ Managing and optimizing paid and organic campaigns (Search, Social, Display) within allocated budgets

✅ Analyzing and reporting on key performance indicators (KPIs) to identify trends, optimize campaigns, and drive business growth

✅ Maintaining and improving website functionality, usability, and content to enhance user experience and drive conversions

✅ Developing and implementing social media strategies to increase reach and engagement across multiple platforms

✅ Optimizing on-page and off-page SEO to improve search engine rankings and organic traffic

✅ Collaborating with internal teams and external partners to ensure digital marketing efforts align with overall business objectives

✅ Regularly updating management on progress, challenges, and opportunities

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong project management skills to coordinate multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Communication, or a related field

Experience: 3-5 years of experience in digital marketing or e-commerce, preferably in the premium or luxury segment

Required Skills:

• Proven experience with e-commerce systems (ideally Shopify Plus), SEO/SEA, social ads, and email marketing platforms (e.g., Mailchimp, Klaviyo)
• Strong analytical skills and data-driven decision making
• Excellent communication and project management skills
• Fluency in German and English
• Ability to develop and implement creative and innovative marketing concepts
• Experience working with internal teams and external stakeholders

Preferred Skills:

• Experience with Google Analytics 4
• Knowledge of the luxury goods and jewelry industry
• Familiarity with CRM systems

ASSUMPTION: Candidates with a strong background in digital marketing and e-commerce, as well as a proven track record of driving results through data-driven strategies, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (AI estimate based on industry standards for the role, experience level, and location)

Benefits:

• Attractive compensation and additional company benefits
• Home office and remote work options
• Support for professional development
• Company events and team-building activities
• Attractive new headquarters with on-site amenities

Working Hours: Full-time position with standard business hours (40 hours per week), with the option for remote work 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. TAMARA COMOLLI specializes in fine jewelry and luxury goods, offering a wide variety of rare, colorful gemstones and versatile designs that cater to individual beauty and enable women to express themselves effortlessly.

Company Size: Medium-sized company with 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.

Founded: 1992. TAMARA COMOLLI has a rich history and a strong brand presence in the luxury goods and jewelry market.

Company Description:

• TAMARA COMOLLI is dedicated to redefining the rules of wearing fine jewelry and offering an incredibly versatile range of designs that reflect the brand's commitment to individual beauty and effortless style
• The company's mission is to awaken the desire to go on an imaginary journey and reminisce about joyful moments through its breathtaking variety of rare, colorful gemstones
• TAMARA COMOLLI stands for feminine fine jewelry that is wearable from day to night and caters to the modern woman's desire for versatility and self-expression

Company Specialties:

• Fine Jewelry and Luxury Goods
• Colorful Gemstones
• Versatile Designs
• Effortless Luxury

Company Website: http://www.tamaracomolli.com

ASSUMPTION: Working at TAMARA COMOLLI offers applicants the opportunity to gain experience in the luxury goods and jewelry industry and contribute to the brand's ongoing success in the premium segment.

📊 Role Analysis

Career Level: Mid-level marketing role with the potential for growth and development within the company

Reporting Structure: This role reports directly to the management team and works closely with internal teams and external partners to ensure digital marketing efforts align with business objectives

Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for a balance between collaboration and remote work

Growth Opportunities:

• Potential for an unlimited contract after the initial 12-month period
• Opportunities for professional development and career advancement within the company
• Chance to gain experience in the luxury goods and jewelry industry and contribute to the brand's success

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in the luxury goods and jewelry industry and make a significant impact on the company's digital marketing efforts.

🌍 Location & Work Environment

Office Type: Modern headquarters in Munich's Westend with on-site amenities, including a high-quality cantine, direct public transportation access, and free parking

Office Location(s): Ridlerstraße 57, Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life, vibrant culture, and numerous recreational opportunities
• The Westend is a popular and up-and-coming district in Munich, known for its trendy restaurants, shops, and green spaces
• Munich is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: Standard business hours (40 hours per week) with the option for remote work 2 days per week

ASSUMPTION: The modern and well-equipped office environment, combined with the option for remote work, creates an ideal work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager and/or other team members to discuss the candidate's qualifications, experience, and fit for the role
• Final interview or assessment to evaluate the candidate's problem-solving skills and strategic thinking

Key Assessment Areas:

• Digital marketing expertise and experience
• Data-driven decision making and analytical skills
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with digital marketing campaigns, SEO, and e-commerce platforms
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
• Showcase your creativity and innovative approach to marketing and problem-solving

ATS Keywords: Digital Marketing, E-Commerce, SEO, SEA, Social Ads, Email Marketing, Google Analytics, Budget Management, Campaign Optimization, Project Management, Team Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Shopify Plus
• Google Analytics 4
• Mailchimp or Klaviyo
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• SEO and SEA tools (e.g., SEMrush, Google Ads, Facebook Ads)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven digital marketing strategies?
• Are you comfortable working collaboratively with internal teams and external stakeholders to achieve common goals?
• Do you thrive in a dynamic and fast-paced environment, and are you able to adapt to change quickly?

ASSUMPTION: Candidates who align with TAMARA COMOLLI's company values and work style are more likely to be successful in this role and contribute to the brand's ongoing success.

⚠️ Potential Challenges

• Managing a tight marketing budget and maximizing ROI
• Keeping up with the latest digital marketing trends and best practices
• Balancing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges are inherent to the role and require strong project management, analytical, and communication skills to overcome.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on e-commerce management and SEO/SEA optimization
• This role is unique in its focus on the luxury goods and jewelry industry and the premium segment
• Career progression in this role may lead to opportunities in luxury brand management or digital marketing leadership

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the specific requirements and challenges of the position.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement among a specific demographic
• Optimizing the company's e-commerce platform to improve user experience and drive conversions
• Analyzing and reporting on key performance indicators (KPIs) to identify trends, optimize campaigns, and drive business growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role and provide insight into the day-to-day tasks and priorities of the position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the overall organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TAMARA COMOLLI support the professional development and growth of its employees?
• What are the most significant challenges facing the digital marketing team, and how can this role contribute to overcoming them?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching TAMARA COMOLLI's brand, products, and industry trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.