📌 Core Information
🔹 Job Title: Digital Campaign Manager
🔹 Company: OTP Bank Nyrt.
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- End-to-end campaign management across paid and owned channels
- Collaboration with cross-functional teams for seamless execution
- Data-driven optimization and continuous improvement
- Budget management and stakeholder coordination
ASSUMPTION: This role requires a strategic, hands-on marketer with experience in digital campaign management to drive business impact.
📋 Key Responsibilities
✅ Own and lead digital campaigns from briefing through execution
✅ Manage end-to-end campaign lifecycle: planning, budgeting, creative production, launch, and post-campaign wrap-up
✅ Optimize user journeys and create compelling landing pages
✅ Collaborate with product owners, designers, agencies, UX experts, PPC and CRM specialists, and data analysts
✅ Align campaign objectives with business and customer needs
✅ Oversee campaign timelines, budget management, and deliverables
✅ Monitor campaign performance and gather insights for continuous optimization
✅ Contribute to the development of best practices and scalable campaign management processes
ASSUMPTION: This role involves a high level of autonomy and requires strong project management and stakeholder coordination skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience managing digital marketing campaigns, ideally in a matrix or cross-functional setup
Required Skills:
- Proven project management and stakeholder coordination skills
- Hands-on experience with multichannel campaigns across paid and owned media
- Data-driven mindset with basic understanding of PPC and analytics
- Proactive and collaborative team player
Preferred Skills:
- Experience in banking, telco, or other complex service industries
ASSUMPTION: Candidates should have a proven track record in digital campaign management and be comfortable working in a matrix environment.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research and company size)
Benefits:
- Private Health Insurance
- Cafeteria
- Other Benefits
Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement (2 office days per week)
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1949
Company Description:
- OTP Bank is a leading banking group in Central and Eastern Europe
- Provides long-term employment opportunities and innovative solutions
- Focuses on digital sales and marketing transformation
Company Specialties:
- Retail banking
- Private banking
- Investment funds
- Savings and auto financing
Company Website: http://www.otpbank.hu
ASSUMPTION: OTP Bank is a well-established financial institution with a strong presence in the region, offering long-term career opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Digital Growth Domain
Work Arrangement: Hybrid (2 office days per week, with remote work options)
Growth Opportunities:
- Career progression within the digital growth domain
- Expansion of skills in performance marketing, digital strategy, and campaign optimization
- Potential leadership roles as the team continues to grow
ASSUMPTION: This role offers significant growth opportunities as the digital growth domain expands and evolves.
🌍 Location & Work Environment
Office Type: Modern offices with hybrid/remote work options
Office Location(s): XIII. district, Budapest
Geographic Context:
- Budapest is the capital and largest city of Hungary
- Known for its rich history, vibrant culture, and beautiful architecture
- Offers a high quality of life with numerous amenities and attractions
Work Schedule: Full-time (40 hours/week) with flexible hybrid work arrangement
ASSUMPTION: The work environment is collaborative, forward-thinking, and supportive, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Campaign management experience
- Project management and stakeholder coordination skills
- Data-driven mindset and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful digital campaigns you've managed
- Research OTP Bank's digital growth domain and be ready to discuss how your skills and experience align with their goals
ATS Keywords: Digital Marketing, Campaign Management, Project Management, Stakeholder Coordination, PPC, Analytics, Data-Driven Mindset, Collaboration, Creative Production, Budget Management, User Journey Optimization, Landing Page Creation, Performance Monitoring, Best Practices Development, Customer Experience Enhancement, Cross-Functional Collaboration, Service Industry Experience
ASSUMPTION: The application process may vary, and it's essential to stay informed about the latest updates and requirements.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the campaigns and the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and responsibility
Work Style:
- Data-driven and analytical
- Proactive and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that your campaigns align with customer needs and business objectives?
- Can you provide an example of a time when you optimized a campaign based on data insights?
- How do you effectively coordinate with cross-functional teams to ensure seamless campaign execution?
ASSUMPTION: OTP Bank values a data-driven, collaborative, and customer-centric work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills
- Working with diverse teams and stakeholders, necessitating excellent communication and collaboration skills
- Keeping up with the fast-paced nature of digital marketing and continuous industry trends
- Adapting to a large enterprise environment with complex processes and structures
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high level of autonomy and end-to-end campaign management
- In the banking industry, digital campaign management focuses on driving customer engagement and conversions
- Career progression may involve moving into leadership roles or specializing in specific channels or aspects of digital marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions in the industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new banking product
- Optimizing email marketing campaigns to improve open rates and click-through rates
- Collaborating with designers and UX experts to create compelling landing pages for a PPC campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall digital transformation strategy of OTP Bank?
- Can you describe the team structure and dynamics within the digital growth domain?
- How does OTP Bank support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this position, and how are they tracked and measured?
- How does the hybrid work arrangement work in practice, and what are the expectations for on-site and remote work?
ASSUMPTION: These questions help applicants better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful digital campaigns you've managed
- Research OTP Bank's digital growth domain and be ready to discuss how your skills and experience align with their goals
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
