Digital Campaign Manager

📌 Core Information

🔹 Job Title: Digital Campaign Manager

🔹 Company: Legend

🔹 Location: Valletta, Malta

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site and remote)

🚀 Job Overview

Key aspects of this role include:

• Planning, coordinating, and launching digital campaigns across multiple GEOs
• Managing communication with external media publishers
• Collaborating with internal teams to align creative assets and landing pages
• Monitoring performance and continuously optimizing campaigns
• Owning the campaign calendar and reporting workflow

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project coordination and stakeholder management.

📋 Key Responsibilities

✅ Plan, coordinate, and launch digital campaigns across multiple GEOs, ensuring alignment with SEO, branding, and performance goals

✅ Act as the primary liaison with external media publishers, managing communication, deliverables, and results tracking

✅ Collaborate daily with internal teams (SEO, Design, UX, and Product) to align creative assets and landing pages with campaign objectives and user journeys

✅ Monitor performance and continuously optimize campaigns based on key KPIs, user engagement signals, and stakeholder feedback

✅ Own the campaign calendar and reporting workflow within the marketing team, ensuring visibility, consistency, and impact across initiatives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to keep campaigns moving on time and on brief.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven campaign management experience, ideally across multiple markets (UK & IRE)

Required Skills:

• Strong project coordination and stakeholder management skills
• Creative and analytical mindset
• Hands-on execution and self-starting energy
• Experience with branding or awareness campaigns, especially in competitive or regulated spaces
• Client management and business development skills
• Analytical mindset, using data to inform decisions and improve campaign performance

Preferred Skills:

• Experience with iGaming, fintech, or digital media industries
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (based on industry standards for a Digital Campaign Manager role in Malta with 2-5 years of experience)

Benefits:

• Annual discretionary bonus
• Paid annual leave
• Long term incentive plan

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Legend is an online media and technology company specializing in iGaming, Sports Betting, and Personal Finance, operating in a competitive and rapidly evolving market.

Company Size: Legend has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 2004, with over 18 years of experience in the online media industry

Company Description:

• Legend is a global, remote-first company with hubs in Europe and North America
• The company focuses on creating communities and products that engage and empower users
• Legend is committed to putting users first, with a heavy focus on innovation and forward-thinking

Company Specialties:

• Online Media
• Online Marketing
• Tech
• Digital
• Affiliate Marketing
• Web Development
• SEO
• Conversion
• Digital Content
• Agile
• Engineering
• PHP
• Content
• Content Marketing
• Delivery
• Product
• UX & Design

Company Website: http://www.L1.com

ASSUMPTION: Legend's global presence and remote work culture provide unique opportunities for employees to collaborate with diverse teams and gain exposure to international markets.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing team and the wider organization

Reporting Structure: The Digital Campaign Manager will report directly to the General Manager - Marketing

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Expanding the marketing team and initiatives within the Gaming vertical
• Potential to take on additional responsibilities and progress within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers a unique opportunity to join a newly formed marketing chapter within the Gaming vertical, allowing the successful candidate to shape the team's strategy and growth.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): Valletta, Malta

Geographic Context:

• Malta is a small island nation in the Mediterranean Sea, with a mild climate and rich history
• The cost of living in Malta is generally lower than in other European countries
• Malta offers a multicultural environment, with English as one of its official languages

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, while the location in Valletta, Malta, offers a unique blend of culture, history, and affordability.

💼 Interview & Application Insights

Typical Process:

• Initial chat with a Talent Partner (30 minutes via Zoom)
• Interview with the General Manager - Marketing and Senior Off-Page Manager (1 hour via Zoom)
• Values interview with the General Manager - Marketing and Head of Digital PR (1 hour via Zoom)

Key Assessment Areas:

• Campaign management experience and skills
• Project coordination and stakeholder management abilities
• Creative and analytical mindset
• Alignment with Legend's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
• Be prepared to discuss your approach to project coordination and stakeholder management
• Demonstrate your creative and analytical mindset through examples of past campaigns and data-driven decisions
• Research Legend's company culture and values to ensure a strong fit

ATS Keywords: Campaign Management, Project Coordination, Stakeholder Management, Creative Mindset, Analytical Mindset, Client Management, Business Development, Data Analysis

ASSUMPTION: Legend's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to manage digital campaigns and collaborate effectively with internal and external teams.

🛠️ Tools & Technologies

• Campaign management platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
• Design tools (e.g., Sketch, Figma, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences, but a strong foundation in campaign management platforms and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Competitive spirit
• Collaboration
• Innovation
• User-focused
• Ambitious

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, competitive environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong analytical mindset and the ability to make data-driven decisions?
• Are you able to balance creative and strategic thinking with a focus on execution and results?

ASSUMPTION: Legend values candidates who are highly motivated, collaborative, and able to thrive in a fast-paced, competitive environment. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Collaborating with external media publishers, which may involve navigating different time zones and communication styles
• Balancing creative and analytical responsibilities, which may require shifting between strategic thinking and tactical execution
• Working in a competitive and rapidly evolving market, requiring continuous learning and adaptation

ASSUMPTION: The Digital Campaign Manager role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a creative and analytical mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on digital campaigns across multiple GEOs, requiring a strong understanding of global markets and user behavior
• In comparison to other campaign management roles, this position places a greater emphasis on project coordination and stakeholder management, with a broader scope of responsibilities
• Career progression in this role may involve expanding into additional marketing channels or taking on leadership responsibilities within the marketing team

ASSUMPTION: This role offers a unique blend of campaign management, project coordination, and stakeholder management responsibilities, with a focus on digital channels and global markets.

📝 Sample Projects

• Launching a global branding campaign across multiple digital platforms, requiring collaboration with internal teams and external media publishers
• Optimizing a performance-driven campaign based on user engagement signals and stakeholder feedback, demonstrating a strong analytical mindset and data-driven approach
• Managing a cross-functional project to develop and launch a new product or feature, showcasing strong project coordination and stakeholder management skills

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in the Digital Campaign Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Legend support the growth and development of its employees, particularly within the marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Legend approach collaboration and communication with external media publishers, and what are the expectations for this role in that regard?
• What are the most challenging aspects of this role, and how has the team addressed them in the past?

ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, growth opportunities, and challenges specific to this role at Legend.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/Legend/302d2e56-56df-4b1c-b1c7-06736594e11e
• Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
• Prepare examples of past campaigns and data-driven decisions to demonstrate your creative and analytical mindset
• Research Legend's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.