📌 Core Information
🔹 Job Title: Digital Campaign Manager
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Remote (Remote Solely)
🔹 Category: Advertising Services
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (Remote Solely)
🚀 Job Overview
Key aspects of this role include:
- Acting as the technical hub connecting sales and the centralized buying team
- Assisting in campaign structure, buying, launching, and optimization
- Collaborating with sales, buying, client services, and analytics teams
- Providing exceptional communication and interpersonal skills
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Strategy: Coach and develop sales professionals on product capabilities, oversee technical approval of proposals, and provide insights for ongoing campaigns
✅ Campaign Pre-Launch: Coaches sales on crafting quality messaging, assigns targeting segments, delegates tasks for campaign preparation, and compiles insertion orders
✅ Campaign Post-Launch: Serves as the primary point of contact for local markets, supports client optimizations, revisions, upsells, and renewals, and continually refines workgroup continuity
ASSUMPTION: This role may require occasional overtime to meet campaign deadlines and ensure client satisfaction.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: 1+ years experience in digital advertising
Required Skills:
- Exceptional communication and interpersonal skills
- Experience with digital ad messaging best practices
- Strong time management and attention to detail
- Ability to manage multiple projects and prioritize tasks
- Collaboration and teamwork skills
Preferred Skills:
- Experience with digital advertising platforms
- Knowledge of programmatic advertising
- Familiarity with data management and analytics
ASSUMPTION: Proficiency in English is required for this role, as it is the primary language used in communication and documentation.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for entry-level digital campaign management roles in Charlotte, NC)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary
Working Hours: Full-time (40 hours per week) with flexible hours to accommodate campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for growth)
Founded: 2010 (Over 15 years of experience in the industry)
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage a wide variety of DSPs and data partners to deliver personalized solutions at the local, mid-market, and national levels
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, integration with multiple platforms, massive reach, targeted solutions, customer service, and multi-platform delivery
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite's large size and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience)
Reporting Structure: Reports to the Regional Director of Campaign Management
Work Arrangement: Remote (Remote Solely) with occasional team meetings and collaboration
Growth Opportunities:
- Internal promotions and career advancement within the company
- Expanding skills and knowledge in digital advertising and campaign management
- Potential to work on high-profile campaigns and clients
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and develop their skills in digital advertising.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Charlotte, NC (Remote work allows for flexibility in location)
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and offers a diverse range of cultural, recreational, and entertainment options
- The city has a humid subtropical climate with mild winters and hot, humid summers
- Charlotte is home to numerous Fortune 500 companies and offers ample job opportunities in various industries
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate campaign deadlines and client needs
ASSUMPTION: Remote work allows for a flexible work-life balance, but may require occasional overtime to meet campaign deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the regional director of campaign management
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Time management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful digital advertising campaigns you've worked on or managed
- Research Townsquare Ignite's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Digital advertising, campaign management, sales support, client services, technical approval, campaign optimization, creative messaging, data management, team collaboration, problem-solving, analytical skills, project management
ASSUMPTION: Townsquare Ignite's application process may vary depending on the specific needs of the role and the candidate pool.
🛠️ Tools & Technologies
- Digital advertising platforms (e.g., Google Ads, Facebook Ads, etc.)
- Campaign management tools (e.g., Google Analytics, Adobe Campaign, etc.)
- Project management software (e.g., Asana, Trello, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is preferred, but not always required. Training may be provided for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- High-energy and dynamic
- Results-driven and focused on client success
- Collaborative and team-oriented
- Adaptable and responsive to client needs
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you possess strong communication and interpersonal skills?
- Are you results-driven and focused on client success?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and communication with various teams and stakeholders.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote work environment and maintaining productivity
- Balancing client needs and internal team dynamics
- Keeping up with industry trends and technological advancements
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role differs from other campaign management positions in its focus on connecting sales and centralized buying teams
- Townsquare Ignite's industry-specific context and proprietary technology set it apart from competitors
- Career path comparison: This role can lead to promotions within the campaign management team or other departments within the company
ASSUMPTION: Similar roles may have different focuses, but the core responsibilities and required skills remain consistent across the industry.
📝 Sample Projects
- Managing a high-profile digital advertising campaign for a Fortune 500 client
- Optimizing campaign performance and reducing costs for a mid-sized e-commerce client
- Collaborating with the sales team to develop a targeted advertising strategy for a local business
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the campaign management team currently?
- How does this role support the company's overall growth and success?
- What opportunities are there for professional development and advancement within the company?
- How does the company support work-life balance for remote employees?
- What is the team's dynamic, and how do they collaborate and communicate effectively?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful digital advertising campaigns you've worked on or managed
- Research Townsquare Ignite's company culture and be ready to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
