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Digital Campaign Manager

News Corp Australia
Full-time
On-site
Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Campaign Manager

πŸ”Ή Company: News Corp Australia

πŸ”Ή Location: Bowen Hills, Queensland

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Client Partnerships

πŸ”Ή Date Posted: 2025-05-12

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing digital campaigns across News Corp Australia Network
  • Data-driven decision making for optimal delivery and revenue maximization
  • Proactive risk identification and issue resolution
  • Collaboration with internal teams to govern best practices in digital advertising
  • Coaching and developing junior team members

ASSUMPTION: This role requires a high level of analytical skills and digital advertising knowledge. It involves managing multiple campaigns simultaneously, so strong organizational skills are also crucial.

πŸ“‹ Key Responsibilities

βœ… Manage and optimize Programmatic and Direct sold digital campaigns, ensuring exceptional service and quality across the News Corp Australia Network

βœ… Monitor performance, make data-driven decisions for optimal delivery aligning to client objectives

βœ… Proactively identify and address delivery risks to maximize revenue

βœ… Advise clients in digital material submission, resolving ad spec queries ensuring quality, consistency, and brand guidelines are adhered to at all times

βœ… Troubleshoot and resolve technical and practical live campaign issues

βœ… Analyze and provide delivery insights based on multiple data sources

βœ… Develop and maintain professional relationships within your stakeholder group to ensure client satisfaction and achievement of objectives

βœ… Coach and develop your own coordinators to traffic creative, run reports, and take screenshots on your behalf

βœ… Collaborate with other internal teams like Ad Technology and Ad Product to govern best practices in digital advertising

βœ… Gain exposure and hands-on experience across Programmatic and Native channels

βœ… Work in a culture of industry-leading customer service and quality of execution

ASSUMPTION: This role involves a steep learning curve, as it requires gaining exposure to various digital advertising channels and tools. Strong problem-solving skills and adaptability are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 2-5 years of experience in digital advertising, campaign management, or a related role

Required Skills:

  • Highly analytical with the ability to spot trends and work with diverse data sources
  • Deep understanding of online advertising and digital media platforms
  • Calm under pressure, ability to handle multiple priorities and relentless in pursuing solutions and success
  • Exceptional interpersonal and communication skills
  • Comfortable working in complex organisational structures, both internal and external
  • Experience with Google Ad Manager 360, DV360, highly favoured

Preferred Skills:

  • Experience with Google Analytics
  • Familiarity with Microsoft Office Suite
  • Knowledge of HTML, CSS, or JavaScript

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Digital Campaign Manager role in Australia, the estimated salary range is AU$70,000 - AU$90,000 per annum. This range may vary depending on experience and performance.

Benefits:

  • Access to publications and products from across the News Corp family
  • Health and wellbeing support, including on-site gyms at selected offices
  • Various leave options, including parental leave, birthday leave, volunteer leave, career break, and compassionate leave
  • Development opportunities and recognition programs
  • Financial wellbeing support
  • Exclusive offers and discounts across a range of products and services
  • Giving back opportunities to make a difference to communities
  • Workplace inclusion and facilities, such as multi-faith quiet rooms and parents' rooms

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary depending on the candidate's qualifications and the company's performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: News Corp Australia is a leading media group in Australia, operating in the Media Production industry. They are known for their world-class journalism and marketing services across multiple print, video, audio, and digital platforms.

Company Size: With over 150 brands and a team of dedicated people across the country, News Corp Australia is a large organization with a significant presence in the Australian media landscape.

Founded: News Corp Australia was founded in 2013, following the separation of News Corp's publishing and media businesses.

Company Description:

  • News Corp Australia is driven by their purpose and guided by their values: Make a Difference, Be Principled, Get It Done, Push Boundaries, and Work as a Team.
  • The company is committed to informing, advocating, and inspiring all Australians for a better Australia.
  • They strive to provide the information and inspiration that their audiences seek across multiple platforms.

Company Specialties:

  • Journalism
  • Media
  • Advertising
  • Cross-platform content creation
  • Newspapers, magazines, and digital media
  • Publishing
  • Entertainment
  • Food and lifestyle
  • Sport
  • Real estate
  • Subscription TV
  • Multimedia
  • Sales
  • Content creation and management
  • News and current affairs
  • Travel

Company Website: www.newscorpaustralia.com

ASSUMPTION: News Corp Australia's extensive portfolio of brands and platforms offers applicants a diverse range of career opportunities and growth prospects within the media industry.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills, industry knowledge, and leadership abilities.

Reporting Structure: The Digital Campaign Manager reports directly to the Digital Ad Operations Manager and works closely with various internal teams, such as Ad Technology and Ad Product.

Work Arrangement: This is an on-site role, with the primary office location in Bowen Hills, Queensland. However, News Corp Australia has offices in multiple locations across Australia, and some flexibility may be available for the right candidate.

Growth Opportunities:

  • Progression to a Senior Digital Campaign Manager or Team Lead role
  • Expansion into other areas of digital advertising or media, such as programmatic trading, ad product development, or sales
  • Development of leadership and management skills through coaching and mentoring junior team members

ASSUMPTION: News Corp Australia's large portfolio of brands and platforms, as well as their commitment to employee development, provides ample opportunities for career growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: News Corp Australia's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Bowen Hills, Queensland (primary); Southbank, Victoria; Adelaide, South Australia; and other locations across Australia

Geographic Context:

  • Bowen Hills, Queensland: A vibrant, multicultural suburb in the inner northern area of Brisbane, offering a mix of urban and suburban living
  • Southbank, Victoria: A bustling, upscale neighborhood in Melbourne, known for its restaurants, cafes, and cultural attractions
  • Adelaide, South Australia: A picturesque city with a mix of historic and modern architecture, offering a high quality of life and affordable living

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime required to meet campaign deadlines. News Corp Australia offers flexible work arrangements, including part-time and job-sharing options, depending on the role and business needs.

ASSUMPTION: News Corp Australia's offices are located in major metropolitan areas, providing easy access to public transportation, amenities, and cultural attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the Hiring Manager
  • Face-to-face or video interview with the Hiring Manager and a panel of stakeholders
  • Final round interview with the Digital Ad Operations Manager or another senior leader
  • Background check and offer

Key Assessment Areas:

  • Analytical skills and data-driven decision-making
  • Digital advertising knowledge and campaign management experience
  • Problem-solving skills and adaptability
  • Communication and interpersonal skills
  • Cultural fit and alignment with News Corp Australia's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of digital advertising and campaign management in your application materials
  • Showcase your problem-solving skills and adaptability through examples of past challenges and how you overcame them
  • Prepare thoughtful questions to ask the interview panel about the role, team dynamics, and company culture

ATS Keywords: Digital Campaign Management, Programmatic Advertising, Direct Sold Campaigns, Data-Driven Decision Making, Campaign Optimization, Stakeholder Management, Client Relationship Management, Team Coaching, Digital Advertising, Customer Service, Quality Assurance

ASSUMPTION: News Corp Australia's interview process is designed to assess candidates' technical skills, industry knowledge, and cultural fit. Applicants should be prepared to provide specific examples of their experience and accomplishments to demonstrate their qualifications for the role.

πŸ› οΈ Tools & Technologies

  • Google Ad Manager 360
  • DV360
  • Google Analytics
  • Microsoft Office Suite
  • HTML, CSS, or JavaScript (preferred)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but News Corp Australia provides training and support to help employees develop the skills they need to succeed in their roles.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Make a Difference
  • Be Principled
  • Get It Done
  • Push Boundaries
  • Work as a Team

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and resilient
  • Customer-focused and service-oriented
  • Innovative and creative

Self-Assessment Questions:

  • How have you made a difference in your previous roles, and how do you plan to make a difference at News Corp Australia?
  • Can you provide an example of a time when you had to push boundaries to achieve a goal?
  • How do you ensure that you maintain high-quality customer service while managing multiple campaigns and priorities?

ASSUMPTION: News Corp Australia's values-driven culture is central to their success as a leading media group. Applicants should be prepared to demonstrate their alignment with these values and how they can contribute to the company's mission and goals.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
  • Working in a fast-paced, dynamic environment with tight deadlines and changing priorities
  • Navigating complex organizational structures and stakeholder relationships
  • Keeping up-to-date with industry trends and technological advancements in digital advertising

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a commitment to continuous learning and development.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital campaign management roles, this position offers a unique opportunity to work with a diverse portfolio of brands and platforms across multiple media channels
  • News Corp Australia's large client base and extensive advertising inventory provide ample opportunities for campaign optimization and revenue growth
  • This role offers a clear career path for progression to senior management positions within the digital advertising and media industries

ASSUMPTION: Applicants should consider how this role's unique aspects align with their career goals and aspirations for growth and development.

πŸ“ Sample Projects

  • Developing and executing a comprehensive campaign strategy for a major client, including targeting, creative, and delivery optimization
  • Analyzing campaign performance data to identify trends and make data-driven decisions to improve delivery and maximize revenue
  • Collaborating with internal teams to develop and implement best practices for digital advertising across the News Corp Australia Network

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Digital Campaign Manager at News Corp Australia.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Digital Ad Operations department?
  • How does News Corp Australia support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does News Corp Australia measure the success of its digital campaigns, and what metrics are most important for this role?
  • What are the biggest challenges facing the digital advertising industry, and how is News Corp Australia addressing them?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's approach to professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching News Corp Australia's portfolio of brands and platforms, as well as industry trends and best practices in digital advertising
  • Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.