📌 Core Information
🔹 Job Title: Digital Campaign Manager
🔹 Company: Old Mutual Limited
🔹 Location: Pinelands, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on experience managing campaigns across multiple platforms.
- Familiarity working with Google online marketing SaaS products.
- Direct experience managing paid social media advertising.
- Experience in application of landing pages best practices and CRO.
- Google AdWords and Facebook Blueprint certification a plus.
- Strong analytical skills and comfort breaking down and attacking open-ended problems.
- Excellent verbal and written communication skills.
- Strong project management skills.
- Desire to be a digital thought leader and influencer.
- Must be willing and able to make data-driven decisions.
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in paid media and a solid understanding of performance-based marketing principles.
📋 Key Responsibilities
✅ Develop, execute, and optimize digital marketing and eCommerce campaigns via paid search, display, and paid social advertising channels.
✅ Lead the execution of paid acquisition marketing programs to acquire quality leads and new business through straight-through processing.
✅ Execute rapid deployment of online campaigns based on the needs of each business.
✅ Develop and manage ongoing testing to further optimize ad creatives, landing pages, and targeting segmentation.
✅ Assist with evaluating and implementing the right analytics platform for the business and lead and champion adoption across the organization to enable end-to-end tracking for marketing efforts to conversion.
✅ Collaborate closely with Account and Portfolio Managers to go beyond reporting in order to evaluate conversion funnel effectiveness.
✅ Assist the data team with full systems integration such as Google Analytics.
✅ Measure, analyze, and report on the impact of paid marketing campaigns.
ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous optimization and improvement.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing (Required), Matriculation Certificate (Matric) (Required)
Experience: 5-10 years of experience in digital marketing, with a focus on paid media and campaign management.
Required Skills:
- Campaign Management
- Digital Literacy
- Data Management
- Social Media Management
- Analytical Skills
- Project Management
- Communication Skills
- Customer Focus
- Brand Development
- Content Development
- Change Management
- Action Planning
- Media Management
- Learning and Development
- Policies & Procedures
- Collaboration
Preferred Skills:
- Familiarity with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DV360)
- Experience in application of landing pages best practices and CRO
- Google AdWords and Facebook Blueprint certification
- Working knowledge of CMS, HTML, and CSS
ASSUMPTION: Candidates should have a strong background in financial services and analytics-driven decision making.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 900,000 per annum, based on industry standards for a Digital Campaign Manager role in South Africa with 5-10 years of experience. The exact salary will be determined based on the candidate's qualifications and experience.
Benefits:
- Medical aid
- Pension fund
- Group life insurance
- Employee assistance program
- Flexible working hours
Working Hours: The role requires working standard office hours, Monday to Friday, with occasional flexibility to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Old Mutual is a leading financial services group operating in 14 countries across Africa and Asia. They offer a broad spectrum of financial solutions to retail and corporate customers.
Company Size: Old Mutual has over 30,000 employees and operates in two regions: Africa and Asia.
Founded: Old Mutual was founded in 1845 and has a rich history in the financial services industry.
Company Description:
- Old Mutual is committed to creating opportunities that give employees an edge in their careers.
- The company offers a range of financial services, including insurance, investment, and advice solutions.
- Old Mutual is dedicated to improving the lives of its customers and their communities while ensuring a sustainable future for the business.
Company Specialties:
- Financial Planning & Advice
- Insurance Solutions
- Retirement Planning
- Advice and Investments
Company Website: http://www.oldmutual.co.za
ASSUMPTION: Old Mutual is a well-established financial services group with a strong presence in Africa and Asia. They offer a range of financial services and are committed to creating opportunities for their employees.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and campaign management.
Reporting Structure: The Digital Campaign Manager will report directly to the Head of Digital Marketing.
Work Arrangement: This role requires working on-site at the Old Mutual offices in Pinelands, Cape Town.
Growth Opportunities:
- Progression to a leadership role within the digital marketing team.
- Expansion of responsibilities to include additional marketing channels or business units.
- Opportunities to work on high-impact projects and campaigns that drive business growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to a leadership position within the digital marketing team.
🌍 Location & Work Environment
Office Type: Old Mutual's Pinelands office is a modern, professional environment with a collaborative culture.
Office Location(s): 107 Rivonia Road, Sandton, Gauteng 2196, ZA and Jan Smuts Drive, Pinelands, Cape Town, Western Cape 7405, ZA
Geographic Context:
- Pinelands is a suburb of Cape Town, located in the Western Cape province of South Africa.
- The area offers a mix of residential and commercial properties, with easy access to major highways and public transportation.
- Cape Town is known for its mild Mediterranean climate, natural beauty, and vibrant cultural scene.
Work Schedule: The role requires working standard office hours, Monday to Friday, with occasional flexibility to meet project deadlines.
ASSUMPTION: The work environment at Old Mutual's Pinelands office is collaborative and professional, with a focus on driving business growth through innovative digital marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and a member of the digital marketing team
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Old Mutual's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and campaign management.
- Tailor your resume and cover letter to emphasize your fit for this specific role.
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
- Research Old Mutual's business and industry to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Digital Marketing, Campaign Management, Paid Media, Google Analytics, Google Tag Manager, DV360, Facebook Blueprint, Landing Pages, CRO, Conversion Rate Optimization, Project Management, Communication Skills, Customer Focus, Brand Development, Content Development, Change Management, Action Planning, Media Management, Learning and Development, Policies & Procedures, Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's digital marketing expertise and cultural fit with Old Mutual's values.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- DV360
- Facebook Blueprint
- CMS, HTML, and CSS (preferred)
ASSUMPTION: Familiarity with Google online marketing SaaS products and a working knowledge of CMS, HTML, and CSS are highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Excellence
- Accountability
Work Style:
- Data-driven decision making
- Continuous learning and improvement
- Collaborative and inclusive team environment
- Focus on delivering results and driving business growth
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through innovative digital marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative team setting and enjoy working with others to achieve common goals?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Old Mutual values candidates who are customer-focused, integrity-driven, and committed to delivering excellence in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively.
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability.
- Dealing with tight deadlines and the pressure to deliver results.
- Navigating a large organization with multiple stakeholders and competing priorities.
ASSUMPTION: This role may present challenges related to managing multiple campaigns, working in a fast-paced environment, and navigating a large organization with multiple stakeholders.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on paid media and campaign management.
- Old Mutual's focus on financial services differentiates this role from similar positions in other industries.
- Career progression in this role may involve expanding responsibilities to include additional marketing channels or business units, or moving into a leadership position within the digital marketing team.
ASSUMPTION: This role is well-suited to digital marketing professionals with a strong background in paid media and campaign management, looking to progress their careers in the financial services industry.
📝 Sample Projects
- Developing and executing a paid social media advertising campaign to drive brand awareness and generate leads for a new product launch.
- Optimizing landing pages and ad creatives to improve conversion rates and reduce cost per acquisition for an existing campaign.
- Implementing a new analytics platform to enable end-to-end tracking of marketing efforts and measure the impact of paid marketing campaigns on business growth.
ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Campaign Manager may be responsible for, focusing on driving business growth through innovative digital marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role fit into the broader marketing strategy for Old Mutual, and how will my work contribute to the company's overall goals?
- What are the key priorities for this role in the first 90 days?
- How does Old Mutual support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities, as well as the company's approach to professional development and addressing challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
- Research Old Mutual's business and industry to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
