📌 Core Information
🔹 Job Title: Digital Campaign Manager
🔹 Company: Townsquare Ignite
🔹 Location: Lubbock, TX
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (In-office position based in Lubbock office)
🚀 Job Overview
Key aspects of this role include:
- Acting as the technical hub connecting sales and the centralized buying team
- Assisting in campaign structure, buying, launching, and optimization
- Collaborating with local markets, centralized buying, client services, and analytics teams
- Coaching and developing sales professionals on product capabilities
ASSUMPTION: This role requires strong communication, time management, and attention to detail skills to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Strategy: Coach and develop sales professionals, oversee technical approval of proposals, and provide insights for ongoing campaigns
✅ Campaign Pre-Launch: Coach sales on messaging, assign targeting segments, delegate tasks, and compile insertion orders for campaign trafficking
✅ Campaign Post-Launch: Serve as the primary point of contact for local markets, support client optimizations, revisions, upsells, and renewals, and refine continuity between workgroups
ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: 1+ years experience in digital advertising
Required Skills:
- Exceptional communication skills
- Experience with digital ad messaging best practices
- Actively listens and conveys information clearly and effectively
- Exhibits good interpersonal skills and maintains composure under pressure
- Manages time effectively and focuses on urgent and important tasks
Preferred Skills:
- Experience with digital advertising platforms
- Familiarity with data management and analytics tools
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with project management tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Digital Campaign Manager with 1-2 years of experience in Lubbock, TX)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage the widest variety of DSPs and data partners to deliver personalized solutions at the local, mid-market, and national levels
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, integration with multiple platforms, massive reach, targeted solutions, customer service, multi-platform delivery, and creative support
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, offering a range of services and solutions to meet clients' needs at various levels.
📊 Role Analysis
Career Level: Entry-level to mid-level (1-2 years of experience)
Reporting Structure: Reports to the Regional Director of Campaign Management
Work Arrangement: On-site, with a requirement to work closely and collaboratively with the Lubbock and Missoula teams
Growth Opportunities:
- Internal promotions and upward mobility within the company
- Developing personally and professionally in a dynamic and competitive work environment
- Taking on new responsibilities and challenges as the company grows
ASSUMPTION: This role offers opportunities for career growth and development within the company, as evidenced by their internal promotions and positive work culture.
🌍 Location & Work Environment
Office Type: In-office, with a casual and high-energy work environment
Office Location(s): Lubbock, TX
Geographic Context:
- Lubbock is a city in northwest Texas with a population of approximately 250,000 people
- The city is home to Texas Tech University and has a diverse economy driven by healthcare, education, and agriculture
- Lubbock offers a relatively low cost of living compared to other major cities in Texas
Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The work environment at Townsquare Ignite's Lubbock office is collaborative and supportive, with a focus on developing employees both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Regional Director of Campaign Management
Key Assessment Areas:
- Communication and interpersonal skills
- Understanding of digital advertising and messaging best practices
- Problem-solving and time management skills
- Ability to work collaboratively and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of digital advertising and messaging best practices in your application materials
- Prepare examples of your work or projects that showcase your skills and accomplishments
- Research Townsquare Ignite and their competitive advantages to show your interest and understanding of the company
ATS Keywords: Digital Campaign Manager, Digital Advertising, Sales Support, Campaign Management, Technical Approval, Client Optimization, Attention to Detail, Time Management, Collaboration, Problem Solving, Creative Messaging, Data Management, Reporting, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data management and analytics tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, although specific training may be provided upon hire.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Dynamic and competitive work environment
- Focus on personal and professional development
Work Style:
- High-energy and fast-paced
- Collaborative and supportive
- Focus on developing both personally and professionally
- Opportunities for upward mobility and career growth
Self-Assessment Questions:
- Do you thrive in a high-energy, collaborative work environment?
- Are you comfortable working with a diverse range of teams and stakeholders?
- Do you have a strong desire to develop both personally and professionally?
- Are you able to manage multiple projects and deadlines effectively?
ASSUMPTION: Success in this role requires a strong cultural fit with Townsquare Ignite's values and work style, as well as a willingness to develop both personally and professionally in a dynamic and competitive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with diverse teams and stakeholders
- Adapting to a dynamic and competitive work environment
- Continuously developing both personally and professionally
ASSUMPTION: These challenges are inherent to the role and require strong time management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Unlike other digital campaign manager roles, this position requires a strong focus on sales support and collaboration with local markets
- Townsquare Ignite's competitive advantage in first-party data collection and proprietary advertising technology sets this role apart from similar positions in the industry
- Career growth opportunities at Townsquare Ignite are more prominent than at smaller advertising agencies or startups
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring candidates to possess specific skills and qualities to succeed.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign for a local client, including messaging, targeting, and creative assets
- Collaborating with the sales team to create a comprehensive proposal for a mid-market client, including campaign strategy, tactics, and budget
- Optimizing an ongoing national campaign for a major brand, analyzing performance data, and making data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the digital campaign manager role at Townsquare Ignite.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the sales, buying, and client services teams?
- How does Townsquare Ignite support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Townsquare Ignite measure the success of its digital campaigns, and what metrics are most important to track?
- What opportunities exist for growth and advancement within the company, and how have other employees taken advantage of these opportunities?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work or projects that showcase your skills and accomplishments
- Research Townsquare Ignite and their competitive advantages to show your interest and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
