📌 Core Information
🔹 Job Title: Digital Campaign Manager (d/w/m)
🔹 Company: Scout24
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Managing online and offline campaigns from conception to execution
- Budget management and ensuring effective marketing strategies
- Analyzing projects and coordinating with internal and external stakeholders
- Monitoring sales metrics to drive campaign success
- Collaborating with a small, interdisciplinary team in an agile environment
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on data-driven decision making and strong communication skills.
📋 Key Responsibilities
✅ Develop and execute marketing plans for online and offline campaigns
✅ Analyze new projects, evaluate their potential, and create targeted marketing strategies
✅ Monitor and optimize campaign performance using data and analytics
✅ Coordinate with connected sales teams and external partners to ensure optimal results
✅ Prepare and present clear, persuasive reports and presentations
✅ Plan and lead regular team meetings to keep all stakeholders aligned
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in campaign management, marketing, or a related role
Required Skills:
- Proven track record in campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Fluency in German and English
- Knowledge of the real estate market
Preferred Skills:
- Experience with AI tools for productivity and problem-solving
- Event planning and support experience
ASSUMPTION: While a background in real estate is not strictly required, a strong understanding of the market and its trends would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Berlin)
Benefits:
- Competitive salary package and bonus
- Hybrid work model with flexible working hours
- 30 days of vacation per year
- Relocation support for international candidates
- Access to Plus membership on ImmoScout24 for finding a new apartment
- Monthly learning time, online courses, structured feedback, and individual career paths
- Family service support, including childcare assistance and a parent-child room
- Pet-friendly office (with prior approval)
- Public transport subsidy or job bike allowance
- Company pension scheme
- Life situation coaching and regular health checks
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home up to two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate and Equipment Rental Services
Company Size: Medium (1,060 employees)
Founded: 2004 (as Scout24 GmbH)
Company Description:
- Scout24 is a leading online marketplace for real estate in Germany and Austria
- The company aims to build a digital ecosystem that connects homeowners, buyers, and real estate agents
- Scout24 values diversity, inclusion, and a culture of learning and growth
Company Specialties:
- Real estate marketing and advertising
- Data analysis and insights
- Product development and innovation
Company Website: https://www.scout24.com/en/
ASSUMPTION: Scout24 is a well-established company in the real estate industry, with a strong focus on digital innovation and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (2-3 days on-site per week, with flexible working hours)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role
- Opportunities to work on cross-functional projects and collaborate with other teams
- Chance to gain experience in a dynamic, agile environment and contribute to the company's growth
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): Scout24 Headquarters, Gasstr. 18, Haus 4, 22761 Hamburg, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant culture, diverse neighborhoods, and rich history
- Berlin offers a high quality of life, with numerous parks, museums, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home up to two days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Campaign management skills and experience
- Analytical and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with Scout24 values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the real estate market and your fit with Scout24's values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
ATS Keywords: Campaign Management, Marketing Strategy, Data Analysis, Stakeholder Communication, Project Coordination, Presentation Skills, Process Optimization, Analytical Thinking, Customer Orientation, Real Estate Market Understanding, AI Tools Utilization, Proactive Attitude, Team Collaboration, Event Support, Hands-On Mentality
ASSUMPTION: The interview process at Scout24 is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic, agile environment.
🛠️ Tools & Technologies
- Campaign management software (e.g., Hootsuite, Buffer, or Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or Jira)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first and understanding their needs
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency in all aspects of work
- Diversity: Valuing and promoting diversity, equity, and inclusion
Work Style:
- Agile and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you align with Scout24's customer-centric approach, and how have you demonstrated this in your previous roles?
- How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've worked on?
- How do you stay up-to-date with industry trends and new tools, and how have you applied this to your previous roles?
ASSUMPTION: Scout24 values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Working with diverse stakeholders, including internal teams, external partners, and clients
- Adapting to changes in the real estate market and adjusting marketing strategies accordingly
- Balancing on-site collaboration and remote work in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on campaign management and data-driven decision making
- In the real estate industry, this role requires a deeper understanding of the market and its trends, as well as the ability to tailor marketing strategies to different target audiences
- Career progression in this role may involve moving into a senior marketing position or taking on more responsibilities within the campaign management team
ASSUMPTION: This role offers unique opportunities for growth and development within the real estate marketing industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a new real estate development
- Analyzing market data to identify trends and opportunities for new marketing strategies
- Coordinating with external partners to ensure the successful launch of a new marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the real estate market in the next few years, and how is Scout24 positioning itself to address them?
- How does the company foster a culture of innovation and continuous improvement?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions will help you better understand the company culture, team dynamics, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Scout24 careers portal
- Tailor your resume to highlight your campaign management experience and relevant skills
- Write a cover letter that demonstrates your understanding of the real estate market and your fit with Scout24's values
- Prepare for the interview process by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
