📌 Core Information
🔹 Job Title: Digital Campaign Manager
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Full-Time, Remote
🔹 Category: Advertising
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Connecting sales and centralized buying teams
- Assisting in campaign structure and launch
- Designing, implementing, optimizing, and reporting on digital campaigns
- Collaborating with various teams to ensure campaign success
ASSUMPTION: This role requires strong communication, time management, and interpersonal skills to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Strategy: Coach and develop sales professionals, oversee technical approval of proposals, and provide insights for ongoing campaigns.
✅ Campaign Pre-Launch: Coach sales on crafting quality messaging, assign targeting segments, delegate tasks, and compile insertion orders.
✅ Campaign Post-Launch: Serve as the primary point of contact, support local markets, and continually refine processes.
ASSUMPTION: This role involves frequent communication with various teams and requires strong organizational skills to manage multiple campaigns.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience
Experience: 1+ years in digital advertising
Required Skills:
- Exceptional communication skills
- Strong time management and attention to detail
- Good interpersonal skills and collaboration
- Familiarity with digital ad messaging best practices
Preferred Skills:
- Experience with digital ad buying platforms
- Knowledge of data management and analytics
ASSUMPTION: While a degree is preferred, relevant work experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on experience level and industry standards for entry-level digital campaign managers in Charlotte, NC)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual work environment
- Opportunity for upward mobility
- Company-provided laptop
- Competitive salary
Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital campaign managers in the Charlotte, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage a wide variety of DSPs and data partners to deliver personalized solutions to clients at the local, mid-market, and national levels
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, and integration with multiple platforms
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, with a strong focus on data-driven solutions and cross-platform advertising.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement
Reporting Structure: Reports to the Regional Director of Campaign Management
Work Arrangement: Remote (US only), with occasional collaboration with local markets
Growth Opportunities:
- Internal promotions and career advancement
- Expanding skills in digital advertising and campaign management
- Gaining experience working with various teams and clients
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with diverse teams and clients.
🌍 Location & Work Environment
Office Type: Remote (with occasional collaboration with local markets)
Office Location(s): Charlotte, NC (with other offices in New York, NY)
Geographic Context:
- Charlotte, NC is the largest city in the state and the 17th most populous city in the US
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Charlotte is known for its vibrant arts and culture scene, professional sports teams, and numerous parks and greenways
Work Schedule: Full-time (40 hours/week) with flexible hours and occasional collaboration with local markets
ASSUMPTION: While this role is remote, occasional collaboration with local markets may be required, and applicants should be comfortable working in a flexible, hybrid environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the regional director and other team members
- Background check and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Time management and organizational skills
- Problem-solving and critical thinking
- Understanding of digital advertising and campaign management
Application Tips:
- Highlight relevant experience and skills in digital advertising and campaign management
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare for behavioral and situational interview questions that focus on your communication, time management, and problem-solving skills
ATS Keywords: Digital Campaign Manager, Advertising, Sales Support, Campaign Structure, Campaign Launch, Digital Advertising, Communication, Time Management, Collaboration, Problem Solving
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on communication, time management, and problem-solving skills.
🛠️ Tools & Technologies
- Digital ad buying platforms (e.g., Google Ads, Facebook Ads, etc.)
- Data management and analytics tools (e.g., Google Analytics, Tableau, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with digital ad buying platforms and data management tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on client success
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and have strong communication and time management skills to succeed at Townsquare Ignite.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Collaborating with various teams and stakeholders to ensure campaign success
- Adapting to a fast-paced, dynamic work environment
- Occasional travel to local markets for meetings and collaboration
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional advertising roles, this position focuses on campaign management and collaboration with various teams
- This role requires strong communication and time management skills, as well as a solid understanding of digital advertising
- Career progression may involve moving into more specialized roles, such as campaign strategist or account manager
ASSUMPTION: This role is unique in its focus on campaign management and collaboration, requiring a specific skill set and set of experiences.
📝 Sample Projects
- Managing a multi-million dollar advertising campaign for a national brand
- Developing and implementing a targeted digital advertising strategy for a local small business
- Optimizing a large-scale programmatic advertising campaign to improve performance and reduce costs
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a digital campaign manager at Townsquare Ignite.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall campaign management process?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Townsquare Ignite support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Townsquare Ignite foster a collaborative and innovative work environment?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company, showing that you are serious about your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising and campaign management
- Prepare for behavioral and situational interview questions that focus on your communication, time management, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
