Key aspects of this role include:
- Developing, executing, and optimizing global digital marketing campaigns
- Leveraging various digital channels and content formats to drive measurable results
- Collaborating cross-functionally with global teams to align campaigns with business objectives
- Monitoring and optimizing campaign performance using analytics platforms
- Managing campaign budgets and identifying cost-effective digital opportunities
**ASSUMPTION:** This role requires a strong understanding of global marketing strategies and the ability to adapt campaigns to diverse markets.
**📋 Key Responsibilities**
- ✅ Lead the planning and execution of integrated digital campaigns across PPC, SEO, email, web, and social media channels.
- ✅ Monitor and optimize performance using analytics platforms, providing actionable insights and detailed campaign reporting.
- ✅ Collaborate cross-functionally with global marketing, sales, and product teams to align campaigns with overall business goals.
- ✅ Oversee campaign budgets, identify cost-effective digital opportunities, and drive ROI improvements.
- ✅ Support global go-to-market strategies and manage agency partnerships to ensure alignment with campaign objectives.
**ASSUMPTION:** Successful candidates will have experience working in global teams and managing multiple campaigns simultaneously.
**🎯 Required Qualifications**
- **Education:** Bachelor’s degree in marketing, communications, or related field.
- **Experience:** Proven experience delivering digital campaigns in global markets using PPC, SEO, and performance marketing strategies.
- **Required Skills:**
- Strong analytical skills with experience using CRM and analytics tools for campaign optimisation.
- Proficiency in digital tools such as Hootsuite, SAP Marketing Cloud, and content management systems like Drupal.
- Excellent communication and stakeholder management skills, with the ability to adapt strategies across diverse global markets.
**Preferred Skills:**
- Experience working remotely in a global team.
- Familiarity with the energy industry or related sectors.
**ASSUMPTION:** Candidates with experience in global marketing and remote team management will have a competitive edge.
**💰 Compensation & Benefits**
- **Salary Range:** £45,000 - £60,000 per annum (based on industry standards for mid-senior level marketing roles in the UK)
- **Benefits:** Flexible working, 25 days' holiday, pension scheme, and other employee benefits.
- **Working Hours:** Full-time, with flexible hours and the option to work remotely.
**ASSUMPTION:** Salary and benefits may vary based on the candidate's experience and performance during the interview process.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Megger operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on electrical test equipment.
- **Company Size:** Megger has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
- **Founded:** Megger was founded in 1888, with a rich history in the electrical testing equipment industry.
- **Company Description:** Megger designs and manufactures portable electrical test equipment, empowering individuals to live with confidence and work safely. They operate in over 100 countries, employing more than 1,500 people, and provide unparalleled support through their 360-degree Customer Service.
- **Company Specialties:** Megger specializes in electrical test equipment for high, medium, and low voltage applications, as well as diagnostic test equipment for electrical systems, telecommunications test equipment, and more.
**📊 Role Analysis**
- **Career Level:** Mid-Senior level (2-5 years of experience)
- **Reporting Structure:** This role reports directly to the Global Marketing Manager.
- **Work Arrangement:** This is a remote-based position open to candidates based in the UK and Europe, with flexible working hours.
- **Growth Opportunities:** As a global company, Megger offers opportunities for career progression and international exposure.
**ASSUMPTION:** This role may lead to opportunities for advancement within the global marketing team or related departments.
**🌍 Location & Work Environment**
- **Office Type:** Remote (no physical office required)
- **Office Location(s):** N/A (remote work only)
- **Geographic Context:** The UK and Europe offer diverse cultural and professional environments, with varying time zones and work cultures.
- **Work Schedule:** Flexible hours with the option to work remotely, allowing for a better work-life balance.
**ASSUMPTION:** Successful candidates will be comfortable working independently and managing their time effectively in a remote setting.
**💼 Interview & Application Insights**
- **Typical Process:** Online application review → Phone/Video screening → Technical assessment → Final interview with hiring manager → Job offer
- **Key Assessment Areas:** Digital marketing campaign strategy, analytical skills, global marketing understanding, and stakeholder management.
- **Application Tips:**
- Tailor your resume and cover letter to highlight your digital marketing campaign experience and global market understanding.
- Prepare examples of successful global digital campaigns you've managed and the results you achieved.
- Familiarize yourself with Megger's products and industry to demonstrate your enthusiasm and understanding of the role.
- **Company Values:** Megger values innovation, customer focus, integrity, and teamwork.
- **Work Style:** Megger encourages a flexible, collaborative, and results-driven work environment. Employees are expected to be self-motivated, proactive, and able to work independently.
- **Self-Assessment Questions:**
- How do you align with Megger's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working remotely in a global team, and what strategies do you use to maintain productivity and communication?
- How do you approach managing multiple campaigns simultaneously, and what tools or techniques do you use to stay organized and focused?
**⚠️ Potential Challenges**
- Managing multiple global campaigns simultaneously, requiring strong organizational skills and time management.
- Adapting digital marketing strategies to diverse global markets, necessitating a deep understanding of cultural differences and market trends.
- Working remotely, which may require additional self-motivation and communication efforts to maintain productivity and collaboration.
**📈 Similar Roles Comparison**
- **Role Differences:** This role focuses on global digital campaign management, while similar roles may concentrate on regional or local markets, or specific channels like SEO or PPC.
- **Industry-Specific Context:** Megger's focus on electrical testing equipment may require candidates to have some understanding of the energy industry or related sectors.
- **Career Path Comparison:** This role can lead to career progression in global marketing, digital marketing management, or related fields within the energy industry.
**📝 Sample Projects**
- Developing and executing a global digital campaign to launch a new product line, targeting multiple markets and channels.
- Optimizing the performance of an existing digital campaign using analytics tools and A/B testing to improve ROI.
- Collaborating with cross-functional teams to create targeted content for a global email marketing campaign.
**❓ Key Questions to Ask During Interview**
- How does this role fit into Megger's overall global marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Megger support the professional development of its employees, particularly in the marketing department?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the company?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://megger.wd3.myworkdayjobs.com/MeggerCareers/job/Remote---UK/Digital-Campaign-Manager_JR100314).
- Tailor your resume and cover letter to highlight your digital marketing campaign experience and global market understanding.
- Prepare examples of successful global digital campaigns you've managed and the results you achieved.
- Familiarize yourself with Megger's products and industry to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
