Digital Campaign Manager

📌 Core Information

🔹 Job Title: Digital Campaign Manager

🔹 Company: Legend

🔹 Location: London, England

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Planning, coordinating, and launching digital campaigns across multiple GEOs
• Managing communication and deliverables with external media publishers
• Collaborating with internal teams to align creative assets and landing pages
• Monitoring performance and optimizing campaigns based on KPIs and user engagement
• Owning the campaign calendar and reporting workflow within the marketing team

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project coordination and stakeholder management.

📋 Key Responsibilities

✅ Plan, coordinate, and launch digital campaigns across multiple GEOs, ensuring alignment with SEO, branding, and performance goals

✅ Act as the primary liaison with external media publishers, managing communication, deliverables, and results tracking

✅ Collaborate daily with internal teams (SEO, Design, UX, and Product) to align creative assets and landing pages with campaign objectives and user journeys

✅ Monitor performance and continuously optimize campaigns based on key KPIs, user engagement signals, and stakeholder feedback

✅ Own the campaign calendar and reporting workflow within the marketing team, ensuring visibility, consistency, and impact across initiatives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to keep campaigns moving on time and on brief.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven campaign management experience, ideally across multiple markets (UK & IRE)

Required Skills:

• Strong project coordination and stakeholder management skills
• Creative and analytical mindset
• Hands-on execution and self-starting energy
• Experience with branding or awareness campaigns, especially in competitive or regulated spaces
• Client management and business development skills
• Analytical mindset, using data to inform decisions and continuously improve campaign performance

Preferred Skills:

• Experience with iGaming, fintech, or digital media campaigns
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (based on industry standards for a Digital Campaign Manager role in London)

Benefits:

• Annual discretionary bonus
• Paid annual leave
• Long term incentive plan

Working Hours: Full-time, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Online media and technology, focusing on iGaming, Sports Betting, and Personal Finance

Company Size: Medium (501-1,000 employees), offering a diverse range of opportunities and a collaborative work environment

Founded: 2004, with a strong track record of growth and success in the competitive online media landscape

Company Description:

• Pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
• Responsible for developing one of the world’s leading portfolios featuring over 150 brands
• Committed to putting users first, with a heavy focus on innovation and forward-thinking

Company Specialties:

• Online Media
• Online Marketing
• Tech
• Digital
• Affiliate Marketing
• Web Development
• SEO
• Conversion
• Digital Content
• Agile
• Engineering
• PHP
• Content
• Content Marketing
• Delivery
• Product
• and UX & Design

Company Website: http://www.L1.com

ASSUMPTION: Legend's diverse range of brands and products offers unique opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing team and the wider organization

Reporting Structure: Reports directly to the General Manager - Marketing, with close collaboration with the Senior Off-Page Manager and Head of Digital PR

Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration at one of Legend's many hubs in Europe or North America

Growth Opportunities:

• Progression within the marketing team, as the role is the first hire into the newly formed marketing chapter within the Gaming vertical
• Broadening of responsibilities and team leadership opportunities as the company continues to grow and expand
• Potential to work on high-impact projects and initiatives that drive brand awareness and user engagement

ASSUMPTION: As the first hire into the newly formed marketing chapter, this role offers significant growth potential and the opportunity to shape the team's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of remote work and on-site collaboration at Legend's global headquarters or one of its many hubs

Office Location(s): Global - Remote - Online, JE, and Remote, GB

Geographic Context:

• London, England: A vibrant and multicultural city with a thriving tech industry and numerous opportunities for professional growth and development
• Jersey, JE: A British Crown dependency located near the coast of France, offering a unique blend of British and French cultures and a high quality of life

Work Schedule: Full-time, with flexible work arrangements and a focus on results and impact over hours worked

ASSUMPTION: Legend's global and remote-friendly work environment offers employees the opportunity to work from various locations and collaborate with team members from diverse backgrounds.

💼 Interview & Application Insights

Typical Process:

• Initial Chat with Talent Partner (30 mins via Zoom)
• Interview with General Manager - Marketing and Senior Off-Page Manager (1 hour video via Zoom)
• Values interview with General Manager - Marketing and Head of Digital PR (1 hour video via Zoom)

Key Assessment Areas:

• Campaign management experience and skills
• Project coordination and stakeholder management abilities
• Creative and analytical mindset
• Alignment with Legend's values and company culture

Application Tips:

• Highlight relevant campaign management experience and results in your resume
• Tailor your cover letter to demonstrate your understanding of Legend's mission and values
• Prepare examples of branding or awareness campaigns you've worked on, focusing on creative and analytical aspects

ATS Keywords: Campaign Management, Project Coordination, Stakeholder Management, Creative Mindset, Analytical Mindset, Client Management, Business Development, Data Analysis

ASSUMPTION: Legend's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.

🛠️ Tools & Technologies

• Campaign management platforms (e.g., Google Ads, Facebook Ads, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Fun: We enjoy what we do and have a good time doing it
• Ambitious: We strive to be the best and continuously push boundaries
• Collaborative: We work together to achieve our goals and celebrate our successes

Work Style:

• Results-driven: We focus on delivering impact and driving growth
• Adaptable: We embrace change and thrive in ambiguity
• Creative: We think outside the box and challenge the status quo

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with diverse teams and managing multiple stakeholders?
• Do you have a proven track record of driving results through creative campaigns?

ASSUMPTION: Legend values candidates who are passionate, driven, and eager to contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Collaborating with diverse teams and stakeholders, necessitating excellent communication and project management skills
• Working in a fast-paced, ever-changing environment, requiring adaptability and resilience
• Balancing creative and analytical aspects of the role, demanding a strong problem-solving mindset

ASSUMPTION: These challenges can be overcome with strong project management skills, a creative and analytical mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on external media partnerships and campaign execution
• In the competitive iGaming and fintech industries, this role demands a creative and analytical mindset to drive brand awareness and user engagement
• As the first hire into the newly formed marketing chapter, this role offers significant growth potential and the opportunity to shape the team's success

ASSUMPTION: This role is unique in its focus on external media partnerships and campaign execution, offering a distinct opportunity for candidates with relevant experience.

📝 Sample Projects

• Developing and executing a multi-channel digital campaign to drive brand awareness for a new iGaming product launch
• Managing a global media partnership to promote a personal finance brand, optimizing performance based on user engagement and KPIs
• Collaborating with internal teams to create compelling content and landing pages that align with campaign objectives and user journeys

ASSUMPTION: These sample projects illustrate the creative and analytical aspects of the role, as well as the importance of cross-functional collaboration and stakeholder management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing chapter?
• How does Legend support the growth and development of its employees, particularly in newly formed teams?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Legend approach brand consistency and messaging across multiple platforms and media partners?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Legend?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their commitment to driving results and contributing to Legend's continued success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign management experience and results
• Prepare examples of branding or awareness campaigns you've worked on, focusing on creative and analytical aspects
• Follow up with Legend's talent team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.