📌 Core Information
🔹 Job Title: Digital Campaign Manager
🔹 Company: Townsquare Ignite
🔹 Location: Dallas, TX
🔹 Job Type: Full-time, Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Connecting sales and centralized buying teams
- Overseeing campaign structure and execution
- Designing, implementing, optimizing, and reporting digital campaigns
- Collaborating with local markets and centralized teams
- Providing technical expertise and coaching to sales professionals
ASSUMPTION: This role requires strong communication, time management, and interpersonal skills. It's ideal for a proactive individual with a background in digital advertising who can thrive in a collaborative, fast-paced environment.
📋 Key Responsibilities
✅ Strategy: Coach and develop sales professionals on product capabilities, oversee technical approval of proposals, and provide insights for ongoing campaigns.
✅ Campaign Pre-Launch: Coach sales on crafting quality messaging, assign targeting segments, delegate tasks for campaign preparation, and compile insertion orders for trafficking.
✅ Campaign Post-Launch: Serve as the primary point of contact for local markets, support client optimizations, revisions, upsells, and renewals, and continually refine continuity between workgroups.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience
Experience: 1+ years of experience in digital advertising
Required Skills:
- Exceptional communication skills
- Strong time management and attention to detail
- Excellent interpersonal skills and collaboration
- Proven ability to manage multiple projects and tasks
- Familiarity with digital ad messaging best practices
Preferred Skills:
- Experience with digital advertising platforms
- Knowledge of programmatic advertising
- Fluency in Spanish (or other languages)
ASSUMPTION: While not explicitly stated, proficiency in using digital advertising tools and platforms is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Digital Campaign Manager with 1-2 years of experience in Dallas, TX)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary
Working Hours: Full-time (40 hours/week), flexible schedule with core hours required
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage a wide variety of DSPs and data partners to deliver personalized solutions at the local, mid-market, and national levels
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, integration with multiple platforms, massive reach, targeted solutions, multi-platform delivery, and creative support
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is part of Townsquare Media, a large media company with a significant presence in the advertising industry.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: Reports to the Regional Director of Campaign Management
Work Arrangement: Remote (US only), with core hours required
Growth Opportunities:
- Internal promotions and career advancement within Townsquare Ignite
- Expanding skills in digital advertising, campaign management, and leadership
- Potential to work on high-impact campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Dallas, TX (remote work only)
Geographic Context:
- Dallas, TX is a large metropolitan area with a diverse population and a thriving job market
- The cost of living in Dallas is generally lower than in other major US cities
- Dallas has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours/week), with flexible hours and core hours required
ASSUMPTION: While this role is remote, effective communication and collaboration with team members and stakeholders are essential for success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the regional director and/or other team members
- Final interview with the VP of Campaign Management
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and critical thinking
- Time management and organizational skills
- Digital advertising knowledge and experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of digital advertising and campaign management
- Showcase your ability to work collaboratively and manage multiple projects
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Digital Campaign Manager, Digital Advertising, Campaign Management, Sales Support, Client Services, Technical Approval, Optimization, Creative Messaging, Collaboration, Problem Solving, Data Management, Reporting, Coaching
ASSUMPTION: Townsquare Ignite uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Digital advertising platforms (e.g., Google Ads, Facebook Ads, etc.)
- Campaign management tools (e.g., Google Analytics, Adobe Campaign, etc.)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with relevant digital advertising tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you results-driven and focused on performance?
- Are you adaptable and open to change?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Townsquare Ignite values employees who are customer-centric, data-driven, collaborative, innovative, and results-oriented, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working remotely and maintaining effective communication with team members
- Keeping up with the fast-paced nature of the digital advertising industry
- Adapting to changes in technology, tools, and processes
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Digital Campaign Manager vs. Digital Marketing Manager: Both roles involve campaign management, but the Digital Marketing Manager has a broader scope, including strategy, planning, and execution across multiple channels
- Digital Campaign Manager vs. Media Planner/Buyer: The Digital Campaign Manager focuses on campaign structure, execution, and optimization, while the Media Planner/Buyer is responsible for media planning, buying, and negotiation
- Career path: Digital Campaign Manager → Senior Digital Campaign Manager → Director of Campaign Management → VP of Campaign Management
ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities. The career path for a Digital Campaign Manager typically involves progression to more senior roles within campaign management.
📝 Sample Projects
- Managing a high-profile digital advertising campaign for a major client
- Optimizing campaign performance and reducing costs for a mid-sized client
- Collaborating with sales and client services teams to upsell and renew client campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Digital Campaign Manager at Townsquare Ignite.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as sales, client services, and analytics?
- What opportunities are there for professional growth and development within this role?
- How does Townsquare Ignite support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role, team, and company, and provide insight into the expectations and challenges of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for interview questions by researching the company, role, and industry
- Follow up with the hiring manager after the interview to express your interest in the role
- If selected for the final round, be prepared to present a portfolio or examples of your work
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
