📌 Core Information
🔹 Job Title: Digital Campaign Manager – India
🔹 Company: Navitas
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: On-site
🔹 Category: Higher Education
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital lead generation strategies across domestic and international markets.
- Managing paid media campaigns across various channels, including Google Ads, social advertising, Spotify, display, YouTube, and programmatic advertising.
- Analyzing campaign performance and providing data-driven recommendations for continuous improvement.
- Collaborating with design teams to create best-practice creative assets and landing pages for high-quality lead generation.
- Leveraging data from CMS, marketing automation, and CRM platforms to inform strategies and enhance ROI for future campaigns.
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.
📋 Key Responsibilities
✅ Lead the development and execution of domestic and international digital lead generation strategies.
✅ Plan, launch, and optimize paid media campaigns across various channels, including Google Ads, social advertising, Spotify, display, YouTube, programmatic advertising, and other relevant channels.
✅ Manage campaign tracking and reporting to maximize conversion rates throughout the student recruitment funnel.
✅ Analyze campaign performance and provide actionable, data-driven recommendations.
✅ Collaborate with the design team to deliver best-practice creative assets and landing pages for high-quality lead generation.
✅ Leverage data from CMS, marketing automation, and CRM platforms to inform strategies and enhance ROI for future campaigns.
✅ Provide digital marketing consultation to individual Navitas colleges.
✅ Prepare and deliver weekly campaign performance reports with insights and recommendations for continuous improvement.
✅ Communicate updates, optimizations, and best practices to internal stakeholders.
✅ Document lead generation and conversion workflows as needed.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Relevant qualifications in marketing or a related field.
Experience: Minimum 4 years’ experience in digital marketing, with hands-on paid campaign management.
Required Skills:
- Proven expertise in search and social advertising.
- Proficiency in Google Marketing Platform (Analytics, Data Studio, Tag Manager).
- Solid understanding of web analytics, conversion tracking, and performance measurement.
- Strong knowledge of Meta Business Suite and other key social platforms.
- Demonstrated success in digital lead generation strategies.
- Strong stakeholder management and communication skills.
- Excellent written and spoken English.
- Self-starter, comfortable working both independently and collaboratively within a fast-paced team.
Preferred Skills:
- Experience in international education marketing.
- Experience writing compelling ad copy.
- Familiarity with Salesforce and Marketo.
- Experience managing programmatic digital campaigns.
- Project management skills.
ASSUMPTION: While not explicitly stated, proficiency in Hindi is likely to be beneficial for this role, given the target market and location.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a mid-level digital marketing role in India)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Navitas is a leading global education provider, offering a wide range of educational services to over 56,000 aspirational students across its global network each year.
Company Size: 5,001-10,000 employees. As a large organization, Navitas offers a structured work environment with ample opportunities for growth and collaboration.
Founded: 1994. Navitas has a rich history and extensive experience in the education sector, with a strong reputation for quality and innovation.
Company Description:
- Navitas creates life-changing opportunities to learn by delivering an extensive range of educational services.
- The company promotes an inclusive and diversified workforce, encouraging applications from candidates with disabilities, of all ages and genders, and diverse community groups.
- Navitas is committed to fostering an inclusive, accessible environment where all employees feel valued, respected, and supported.
Company Specialties:
- Education
- Training
- English language education
- Creative media education
- Pathway programs
- University accreditations
- Internships
- Higher education and vocational education
Company Website: www.navitas.com
ASSUMPTION: Navitas' extensive global network and experience in the education sector make it an attractive employer for those seeking a stable and rewarding career in the industry.
📊 Role Analysis
Career Level: Mid-level. This role offers an opportunity to grow and develop within the digital marketing field, with potential for advancement to senior roles.
Reporting Structure: The Digital Campaign Manager will report directly to the Marketing Manager and collaborate with various teams, including design, marketing automation, and CRM.
Work Arrangement: On-site, with flexibility for occasional remote work. The role requires regular on-site presence for collaboration and communication with internal stakeholders.
Growth Opportunities:
- Progression to senior digital marketing roles within the organization.
- Expansion of responsibilities to include management of junior team members.
- Opportunities to work on international campaigns and gain global exposure.
ASSUMPTION: This role offers significant potential for growth and development within the digital marketing field, with opportunities to expand responsibilities and take on more senior roles over time.
🌍 Location & Work Environment
Office Type: Corporate office. Navitas' offices are modern, professional environments that foster collaboration and innovation.
Office Location(s): Level 9/143 St Georges Terrace, Westralia Square 2, Perth, Western Australia 6000, AU; 255 Elizabeth St, Sydney, NSW 2000, AU; 410 Ann St, Brisbane, QLD 4000, AU
Geographic Context:
- Delhi Cantonment is a bustling urban area with a mix of residential, commercial, and educational institutions.
- The location offers easy access to public transportation, shopping, dining, and entertainment options.
- Delhi Cantonment is known for its diverse population and vibrant cultural scene.
Work Schedule: Standard office hours, with flexibility for occasional remote work. The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The on-site work arrangement for this role allows for better collaboration and communication with internal stakeholders, while the flexibility for occasional remote work offers a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and relevant stakeholders
- Background check and reference verification
- Job offer
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Data analysis and interpretation abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Navitas' values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Navitas' values.
- Prepare examples of successful digital campaigns you've managed and the data-driven insights that informed your strategies.
ATS Keywords: Digital marketing, lead generation, campaign management, Google Ads, social advertising, web analytics, stakeholder management, data analysis, creative asset development, marketing automation, CRM platforms, project management, ad copywriting, programmatic advertising, international education marketing
ASSUMPTION: Navitas' application process is designed to assess candidates' technical skills, data analysis abilities, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Marketing Platform (Analytics, Data Studio, Tag Manager)
- Meta Business Suite
- CRM platforms (e.g., Salesforce, Marketo)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs and preferences of the organization.
👔 Cultural Fit Considerations
Company Values:
- Student-centric
- Inclusive and diverse
- Innovative and enterprising
- Collaborative and supportive
- Accountable and responsible
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you have a strong commitment to student success and a student-centric approach to your work?
- Are you comfortable working in a diverse and inclusive environment, and do you actively seek out opportunities to collaborate with colleagues from different backgrounds and perspectives?
- Can you demonstrate a track record of success in digital marketing, with a focus on data-driven insights and continuous improvement?
ASSUMPTION: Navitas places a strong emphasis on cultural fit and values alignment, seeking candidates who are passionate about education, committed to student success, and able to thrive in a diverse and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and best practices in digital marketing, which can be a fast-panging field.
- Working with diverse stakeholders, including internal teams and external partners, which may require strong communication and negotiation skills.
- Navigating a large organization, with its own unique culture and politics, which can present both opportunities and challenges for career growth and development.
ASSUMPTION: These challenges are common to digital marketing roles and can be mitigated with strong organizational skills, a commitment to continuous learning, and a proactive approach to stakeholder management.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on international education marketing and its requirement for expertise in a wide range of digital marketing channels.
- Industry-specific context: The higher education sector is highly competitive, with a strong focus on student recruitment and retention.
- Career path comparison: This role offers an opportunity to grow and develop within the digital marketing field, with potential for advancement to senior roles within the organization or the broader industry.
ASSUMPTION: This role offers a unique combination of international marketing experience and digital marketing expertise, making it an attractive opportunity for candidates seeking to advance their careers in the higher education sector.
📝 Sample Projects
- Developing and executing a targeted digital campaign to increase student enrollment for a specific pathway program, with a focus on driving high-quality lead generation and conversion.
- Analyzing campaign performance data to identify trends and insights, and using these findings to optimize future campaigns and enhance ROI.
- Collaborating with the design team to create best-practice creative assets and landing pages, and testing different variations to optimize performance.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on data-driven insights, campaign optimization, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- How does Navitas support the professional development and growth of its employees, particularly in the digital marketing field?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Navitas approach international education marketing, and what are the key challenges and opportunities in this area?
- What is the work-life balance like for this role, and how does Navitas support employees in achieving a healthy work-life balance?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, helping candidates make informed decisions about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Navitas careers portal.
- Tailor your resume to highlight your relevant digital marketing experience and achievements.
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with Navitas' values.
- Prepare examples of successful digital campaigns you've managed, focusing on data-driven insights and optimization strategies.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
