Digital Campaign Manager (Manila)

📌 Core Information

🔹 Job Title: Digital Campaign Manager (Manila)

🔹 Company: YMT

🔹 Location: Manila, Metro Manila, Philippines

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing performance marketing strategies to meet client objectives
• Managing multiple performance marketing campaigns, including planning, execution, and optimization
• Analyzing campaign data and metrics to identify trends, insights, and opportunities for improvement
• Collaborating with internal teams to ensure campaign success and provide regular performance reports to clients

ASSUMPTION: This role requires a strong understanding of performance marketing, data analysis, and client management skills. The ideal candidate will have experience working with clients in a fast-paced agency environment and be passionate about digital marketing.

📋 Key Responsibilities

✅ Develop and implement performance marketing strategies to meet client objectives and drive campaign success

✅ Manage multiple performance marketing campaigns, including planning, execution, and optimization

✅ Analyze campaign data and metrics to identify trends, insights, and opportunities for improvement

✅ Collaborate with internal teams (creative, analytics, account management) to ensure campaign success

✅ Provide regular performance reports to clients, highlighting campaign results and recommendations for optimization

✅ Stay up-to-date with industry trends and best practices in performance marketing

ASSUMPTION: The role requires a balance of strategic thinking, data-driven decision making, and strong communication skills to manage campaigns effectively and drive client success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in performance marketing or digital advertising

Required Skills:

• Strong analytical skills and ability to derive insights from data
• Strong understanding of campaign planning, budgeting, targeting, optimization, and reporting
• Experience with performance marketing platforms and tools such as Google Ads, Facebook Ads Manager, or similar
• Having previous experience working on a programmatic platform like DV360 or TTD or any other DSP
• Ability to deliver and optimize campaigns on time and within budget, consistently exceeding targets
• Excellent communication and presentation skills
• Ability to work independently and manage multiple projects simultaneously
• Detail-oriented with strong organizational and time management skills
• Passion for digital marketing and staying up-to-date with industry trends
• Experience working with clients in a fast-paced agency environment

Preferred Skills:

• Fluency in Filipino (Tagalog) and English
• Experience working with clients in the Southeast Asia region

ASSUMPTION: Fluency in Filipino (Tagalog) and English is highly desirable for this role, given the location and client base. Experience working with clients in the Southeast Asia region is also beneficial.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 100,000 per month (based on industry standards for mid-senior level marketing roles in the Philippines)

Benefits:

• Competitive salary and performance-based bonuses
• Opportunities for professional growth and development
• Flexible working hours and remote work options
• A dynamic and supportive work environment

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in the Philippines. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: Small (1-10 employees)

Founded: 2018

Company Description:

• YMT is an innovation hub where cutting-edge ideas transform the advertising world
• Recognized with the prestigious Mobile Marketing Association Award for Best Technology Provider in Indonesia (2022, 2023)
• Top-tier advertisers include Unilever, Nestle, Amazon, BliBli, Lazada, and Samsung
• Offices in Jakarta, Singapore, Cambodia, Ho Chi Minh, and New Delhi

Company Specialties:

• Performance Marketing
• Campaign Management
• Data Analysis
• Client Management

Company Website: ymt-strategies.com

ASSUMPTION: YMT is a growing company with a strong focus on innovation and client success. Their small size allows for a dynamic and supportive work environment.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote work with flexible working hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it grows
• Opportunities to work with diverse clients and gain experience in various industries
• Chance to develop skills in emerging technologies and trends in digital marketing

ASSUMPTION: As a small and growing company, YMT offers opportunities for professional growth and development. The ideal candidate will be proactive and eager to take on new challenges as the company expands.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Manila, Metro Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city of the Philippines
• The city is known for its vibrant culture, bustling nightlife, and historical sites
• Manila has a tropical monsoon climate, with a wet season from June to November and a dry season from December to May

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the location in Manila offers a vibrant and culturally rich environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study presentation
• Final interview with the team or other stakeholders

Key Assessment Areas:

• Performance marketing skills and experience
• Data analysis and interpretation skills
• Communication and presentation skills
• Client management skills and experience

Application Tips:

• Highlight relevant experience and achievements in performance marketing and data analysis
• Tailor your resume and cover letter to emphasize skills and experience relevant to this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and client management skills

ATS Keywords: Performance Marketing, Campaign Management, Data Analysis, Client Management, Digital Advertising, Budgeting, Targeting, Optimization, Reporting, Industry Trends, Analytical Skills, Communication Skills, Time Management, Presentation Skills, Organizational Skills

ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation and the attractive benefits package. Applicants should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• DV360 or TTD (or other DSP)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Client success
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with others and contributing to a team-oriented culture?
• Are you eager to learn and adapt to new tools and technologies as needed?

ASSUMPTION: YMT values innovation, client success, and collaboration. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be open to learning and adapting as needed.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its own unique requirements and goals
• Keeping up with industry trends and best practices in performance marketing
• Working with clients in a fast-paced agency environment, where priorities and expectations may change quickly
• Adapting to new tools and technologies as needed to meet client objectives

ASSUMPTION: The role of Digital Campaign Manager at YMT presents both opportunities and challenges. The ideal candidate will be proactive, adaptable, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Performance Marketing Manager, but with a focus on campaign management and optimization
• In the Southeast Asia region, YMT competes with other digital marketing agencies and consultancies for clients and talent
• Career paths in this field may include advancing to a senior or management role, or specializing in a particular aspect of performance marketing

ASSUMPTION: This role is similar to other digital marketing and performance marketing roles, but with a focus on campaign management and optimization. The ideal candidate will have experience in a similar role or be eager to learn and adapt to the unique requirements of this position.

📝 Sample Projects

• Developing and implementing a performance marketing strategy for a new client in the e-commerce industry
• Optimizing a Facebook Ads campaign for a non-profit organization to increase donations
• Analyzing campaign data to identify trends and opportunities for improvement for a B2B client

ASSUMPTION: The specific projects and campaigns that the Digital Campaign Manager at YMT will work on will vary depending on the client and the project. The ideal candidate will be comfortable working on a variety of projects and adapting to new challenges as needed.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• How does YMT support the professional growth and development of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
• How does YMT approach collaboration and teamwork, both within the company and with clients?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The interview process for this role is an opportunity to learn more about the company, the team, and the specific requirements of the role. The ideal candidate will come prepared with thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the YMT Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, data analysis, and client management
• Prepare for the interview process by researching the company, the role, and the industry, and by practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.