Digital Campaign Optimization Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Optimization Specialist

🔹 Company: Blackbaud

🔹 Location: Hyderabad - India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid search campaigns across various platforms to drive traffic and conversions
• Creating and publishing landing pages aligned with specific keyword themes and optimized for conversion
• Conducting keyword research and analysis to identify opportunities for campaign improvement
• Collaborating with marketing teams to develop and implement strategies that align with overall business objectives

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for digital marketing. The ideal candidate will have experience with Google Ads and Google Ads Editor, as well as proficiency in Microsoft Excel.

📋 Key Responsibilities

✅ Manage and optimize paid search campaigns across various platforms to drive traffic and conversions

✅ Conduct keyword research and analysis to identify opportunities for campaign improvement

✅ Monitor and analyze campaign performance metrics to ensure goals are met, and make data-driven decisions to enhance results

✅ Collaborate with marketing teams to develop and implement strategies that align with overall business objectives

✅ Staying up to date with industry trends and best practices to ensure campaigns are competitive and effective

✅ Create landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness

ASSUMPTION: The role may require working flexible hours as required by business priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 to 5 years of experience with Google Ads and Google Ads Editor

Required Skills:

• Proficient in Microsoft Excel
• Strong attention to detail and organizational skills
• Up-to-date knowledge of industry trends and best practices in digital marketing

Preferred Skills:

• Experience with creating and deploying landing pages via platforms such as Leadpages, Unbounce, and Instapage
• Experience with Asana

ASSUMPTION: While not explicitly stated, experience with Google Analytics and other analytics tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 12,00,000 per annum (Estimated based on industry standards for similar roles in Hyderabad)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, with flexible hours as required by business priorities

ASSUMPTION: Blackbaud offers competitive salaries and benefits packages, with the exact details depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on nonprofit and education sectors, companies committed to social responsibility, and individual change makers

Company Size: 1,001-5,000 employees, with a global presence and a remote-first culture

Founded: 1981, with a rich history of serving the nonprofit and education sectors

Company Description:

• Leading software provider exclusively dedicated to powering social impact
• Serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
• Essential software built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management

Company Specialties:

• Nonprofit technology solutions
• Fundraising and donor management
• Grantmaking and financial management
• Education management
• Social impact and corporate social responsibility

Company Website: Blackbaud

ASSUMPTION: Blackbaud's mission and values are centered around empowering and supporting organizations that create positive social change.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Paid Media Team Manager

Work Arrangement: Hybrid, with a flexible remote work policy

Growth Opportunities:

• Potential to advance to a Senior Digital Campaign Optimization Specialist role
• Opportunities to work on diverse campaigns and learn new skills
• Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: Blackbaud values employee growth and offers opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible remote work policy

Office Location(s): Hyderabad - India

Geographic Context:

• Hyderabad is the capital city of Telangana, India, and is known for its rich history, culture, and technology industry
• The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities
• Hyderabad has a tropical wet and dry climate, with hot summers and mild winters

Work Schedule: Full-time, with flexible hours as required by business priorities

ASSUMPTION: Hyderabad offers a vibrant and dynamic work environment, with a mix of traditional and modern culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• In-depth interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Technical skills in Google Ads, Google Ads Editor, and Microsoft Excel
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Understanding of digital marketing trends and best practices

Application Tips:

• Highlight relevant experience with Google Ads, Google Ads Editor, and Microsoft Excel
• Demonstrate your understanding of digital marketing trends and best practices
• Showcase your ability to work independently and collaboratively
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Google Ads, Google Ads Editor, Microsoft Excel, Digital Marketing, Paid Media, Campaign Optimization, Landing Page Creation, Keyword Research, Data Analysis, Communication Skills, Attention to Detail, Organizational Skills, Industry Trends

ASSUMPTION: Blackbaud uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Google Ads Editor
• Microsoft Excel
• Asana (preferred)
• Leadpages, Unbounce, or Instapage (preferred)

ASSUMPTION: Familiarity with additional tools such as Google Analytics, Google Tag Manager, and Google Data Studio may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Excellence
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for digital marketing?
• Are you comfortable working independently and collaboratively in a hybrid work environment?
• Do you thrive in a data-driven and results-focused work culture?

ASSUMPTION: Blackbaud values employees who are passionate about their mission, committed to excellence, and dedicated to customer success.

⚠️ Potential Challenges

• Managing multiple campaigns and tight deadlines
• Keeping up with industry trends and best practices in a rapidly evolving field
• Collaborating effectively with cross-functional teams in a remote work environment
• Adapting to changes in business priorities and campaign objectives

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist role, this position has a more narrow focus on paid search campaigns and landing page creation
• In contrast to a Digital Marketing Manager role, this position is more focused on day-to-day campaign management and optimization, rather than strategic planning and team leadership
• Career progression from this role could lead to a Senior Digital Campaign Optimization Specialist or Digital Marketing Manager position

ASSUMPTION: This role offers a unique blend of tactical campaign management and strategic optimization, with opportunities for growth and development.

📝 Sample Projects

• Optimizing a Google Ads campaign to improve click-through rate by 20% within a month
• Creating and A/B testing landing pages to increase conversion rates by 15% for a specific keyword theme
• Conducting keyword research and analysis to identify new opportunities for campaign expansion

ASSUMPTION: These sample projects demonstrate the day-to-day responsibilities and key performance indicators for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Blackbaud support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does Blackbaud foster a culture of innovation and continuous learning in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role and demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with Google Ads, Google Ads Editor, and Microsoft Excel
• Write a cover letter that demonstrates your understanding of digital marketing trends and your enthusiasm for the role
• Prepare for the interview by researching Blackbaud's mission, values, and company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.