Digital Campaign Optimization Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Optimization Specialist

🔹 Company: Blackbaud

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (flexible hours required)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid search campaigns across various platforms to drive traffic and conversions
• Creating and publishing landing pages aligned to specific keyword themes and optimized for conversion
• Conducting keyword research and analysis to identify opportunities for campaign improvement
• Monitoring and analyzing campaign performance metrics to make data-driven decisions
• Collaborating with marketing teams to develop and implement strategies that align with overall business objectives
• Staying up-to-date with industry trends and best practices to ensure campaigns are competitive and effective

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for digital marketing. The ideal candidate will have experience with Google Ads, Microsoft Ads, and creating landing pages via platforms such as Leadpages, Unbounce, and Instapage.

📋 Key Responsibilities

✅ Day-to-day hands-on management of campaign budgets

✅ Managing and optimizing paid search campaigns across various platforms to drive traffic and conversions

✅ Conducting keyword research and analysis to identify opportunities for campaign improvement

✅ Monitoring and analyzing campaign performance metrics to ensure goals are met, and making data-driven decisions to enhance results

✅ Collaborating with marketing teams to develop and implement strategies that align with overall business objectives

✅ Staying up-to-date with industry trends and best practices to ensure campaigns are competitive and effective

✅ Creating landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness

ASSUMPTION: The responsibilities listed above are essential for the role, but the specific tasks may vary based on business priorities and team needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2 to 5 years of experience with Google Ads and Google Ads Editor

Required Skills:

• Proficient in Microsoft Excel
• Strong attention to detail and organizational skills
• Up-to-date knowledge of industry trends and best practices in digital marketing
• Ability to work flexible hours as required by business priorities

Preferred Skills:

• Experience with Microsoft Ads, Instapage, and Asana

ASSUMPTION: While the preferred skills are not required, having experience with these tools will make the onboarding process smoother and enable the candidate to contribute more effectively to the team.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours required based on business priorities

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on providing essential software to power social impact for the nonprofit and education sectors, companies committed to social responsibility, and individual change makers.

Company Size: 1,001-5,000 employees, which means the company has a well-established structure with multiple teams and departments, offering opportunities for collaboration and growth.

Founded: Blackbaud was founded in 1981, and it has since grown to become the leading software provider exclusively dedicated to powering social impact.

Company Description:

• Blackbaud serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
• Its essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management
• With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations that change the world

Company Specialties:

• Nonprofit technology
• Fundraising
• CMS
• Online giving
• NPTech
• CRM
• SaaS
• Social good
• Foundations
• Fund accounting
• Higher Education
• Healthcare
• Analytics
• Crowdfundraising
• Financial management
• Social impact

Company Website: http://www.blackbaud.com

ASSUMPTION: Blackbaud's focus on social impact and commitment to serving the nonprofit sector make it an attractive employer for candidates passionate about making a difference.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Paid Media Team Manager and collaborates with various marketing teams to develop and implement strategies

Work Arrangement: Hybrid, with flexible hours required based on business priorities

Growth Opportunities:

• Advancement within the marketing department, such as taking on more responsibilities or moving into a management role
• Exploring other roles within Blackbaud, given the company's diverse range of products and services
• Developing expertise in digital marketing and becoming a subject matter expert in paid search campaigns and landing page optimization

ASSUMPTION: The growth opportunities listed above are not guaranteed, and the actual opportunities available may depend on the candidate's performance, the company's needs, and the broader job market.

🌍 Location & Work Environment

Office Type: Blackbaud has a hybrid work culture, with employees working from the office and remotely

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its historical sites, cultural attractions, and thriving tech industry
• Hyderabad offers a mix of urban and suburban living, with a cost of living that is generally lower than in major metropolitan areas

Work Schedule: Full-time (40 hours per week) with flexible hours required based on business priorities

ASSUMPTION: The work environment at Blackbaud is collaborative and inclusive, with a focus on supporting employees' professional growth and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Technical skills in paid search campaigns and landing page optimization
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Blackbaud's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your knowledge of paid search campaigns and landing page optimization
• Research Blackbaud's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Google Ads, Microsoft Ads, keyword research, landing page optimization, campaign management, data analysis, digital marketing, conversion optimization, collaboration, flexible hours

ASSUMPTION: The interview process at Blackbaud is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. The process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Instapage
• Excel
• Asana (preferred)

ASSUMPTION: The tools and technologies listed above are the primary platforms used for this role. However, the candidate may be required to use other tools or technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Accountability
• Innovation
• Collaboration
• Customer focus

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a strong analytical mindset and excellent communication skills?
• Are you passionate about digital marketing and staying up-to-date with industry trends?
• Are you comfortable working flexible hours as required by business priorities?
• Do you thrive in a collaborative and inclusive work environment?

ASSUMPTION: Blackbaud's company culture is focused on supporting employees' professional growth and work-life balance, with a strong emphasis on collaboration, innovation, and customer focus.

⚠️ Potential Challenges

• Managing multiple campaigns and budgets simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced and ever-changing digital marketing landscape, necessitating continuous learning and adaptation
• Working flexible hours based on business priorities, which may require occasional evenings or weekends
• Collaborating effectively with remote team members and stakeholders, demanding strong communication and collaboration skills

ASSUMPTION: The potential challenges listed above are not exhaustive, and the candidate may face other obstacles depending on their specific role, team dynamics, and the broader business environment.

📈 Similar Roles Comparison

• Compared to other paid search campaign management roles, this position places a greater emphasis on landing page optimization and conversion rate improvement
• Blackbaud's focus on the nonprofit sector sets it apart from other companies, offering unique opportunities for candidates passionate about social impact
• Career progression in this role may involve moving into a management position or exploring other roles within Blackbaud's marketing department or the company as a whole

ASSUMPTION: The comparison points listed above are intended to provide context for this role and help candidates understand how it differs from related positions in the industry.

📝 Sample Projects

• Optimizing a paid search campaign for a nonprofit organization focused on environmental conservation, leading to a 25% increase in conversions
• Creating and testing multiple landing pages for a higher education institution's fundraising campaign, resulting in a 15% improvement in conversion rates
• Conducting keyword research and analysis for a corporate social responsibility initiative, identifying high-potential keywords and improving campaign performance by 18%

ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects assigned to the candidate may vary depending on business priorities and team needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Media Team and the broader marketing department?
• How does Blackbaud support employees' professional growth and development within the company?
• What are the most significant challenges facing the Paid Media Team in the coming months, and how can this role contribute to addressing them?
• How does Blackbaud measure the success of its paid search campaigns and landing page optimization efforts, and what key performance indicators (KPIs) are used to track progress?
• What opportunities are there for collaboration and knowledge-sharing within the Paid Media Team and the broader marketing department?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and, if selected, their acceptance of the offer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Blackbaud careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your knowledge of paid search campaigns and landing page optimization
• Research Blackbaud's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.