📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns.
- Coordinating the collection of necessary assets and ensuring they align with brand standards.
- Building and deploying email campaigns using Adobe Journey Optimizer, with hands-on HTML editing.
- Working within the growing Digital Design Team within the broader Digital division at Prada Group.
ASSUMPTION: This role requires a balance of technical skills (HTML, CSS) and creative skills (design tools, brand alignment), with a focus on organization and adaptability.
📋 Key Responsibilities
✅ Support the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
✅ Coordinate the collection of all necessary assets and ensure accuracy, consistency, and alignment with brand standards.
✅ Build and deploy email campaigns using Adobe Journey Optimizer (or Adobe Campaign), including hands-on HTML editing.
ASSUMPTION: The role may involve occasional collaboration with other teams, such as UI/UX, to develop wireframes based on their guidance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience with Adobe Journey Optimizer or Adobe Campaign.
Required Skills:
- Strong knowledge of HTML and CSS (required).
- Proficiency in design tools such as Figma.
- Familiarity with Adobe Photoshop (other graphic tools are a plus).
- Highly organized, detail-oriented, and adaptable.
- Fluent in English and Italian.
Preferred Skills:
- Understanding of the fashion industry.
ASSUMPTION: While not explicitly stated, a background in luxury goods or retail may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance and pension plans.
- Employee discounts on Prada Group products.
- Opportunities for professional growth and development.
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards for a Digital Campaign Specialist role in Milan, Italy. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: The Prada Group operates in the luxury goods industry, with a focus on high-end fashion, leather goods, footwear, and accessories.
Company Size: With over 14,800 employees and 606 directly operated stores, the Prada Group is a large organization that offers opportunities for career growth and development.
Founded: In 1913, in Italy, the Prada Group has a rich history and a strong brand presence globally.
Company Description:
- The Prada Group is a global leader in the luxury industry, known for its unconventional dialogue with contemporary society across diverse cultural spheres.
- The Group promotes creativity and sustainable growth, offering its brands the opportunity to stand out and express their essence.
- Prada Group designs, produces, and distributes ready-to-wear, leather goods, footwear, and jewelry collections, and operates in the eyewear and beauty sectors through licensing agreements.
Company Specialties:
- Luxury fashion and accessories.
- Retail and e-commerce operations.
- Brand management and marketing.
Company Website: www.pradagroup.com
ASSUMPTION: The Prada Group values its employees and offers opportunities for professional growth and development within a creative and international environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth within the Digital Design Team and broader Digital division.
Reporting Structure: The Digital Campaign Specialist will report directly to the Digital Design Team Lead.
Work Arrangement: On-site, with the possibility of occasional remote work, depending on team needs and project requirements.
Growth Opportunities:
- Advancement within the Digital Design Team or broader Digital division.
- Expansion of skills and knowledge through training and development opportunities.
- Potential cross-functional collaboration with other teams, such as UI/UX or e-commerce.
ASSUMPTION: The Prada Group's focus on creativity and innovation may present unique growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: The Prada Group's headquarters in Milan features a modern, collaborative work environment.
Office Location(s): Via Antonio Fogazzaro, 28, Milan, Milan 20135, IT
Geographic Context:
- Milan is a major fashion hub, offering a vibrant and dynamic work environment.
- The city is well-connected by public transportation, with numerous cultural attractions and amenities.
- Milan has a Mediterranean climate, with mild winters and warm, humid summers.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), with flexibility for project needs.
ASSUMPTION: The Milan office offers a dynamic and international work environment, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment or case study presentation.
- In-person or video interview with the hiring manager and team members.
Key Assessment Areas:
- Technical skills in HTML, CSS, and design tools.
- Creativity and problem-solving abilities.
- Organizational skills and adaptability.
- Alignment with Prada Group's brand values and company culture.
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements.
- Tailor your cover letter to the Prada Group and this specific role, demonstrating your understanding of the company and the position's requirements.
- Prepare a portfolio showcasing your design work and email campaign examples, if applicable.
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, email campaigns, newsletter calendar, CRM, brand standards, luxury fashion, Prada Group
ASSUMPTION: The Prada Group's application process may involve multiple rounds of interviews and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Journey Optimizer (or Adobe Campaign)
- HTML and CSS
- Figma
- Adobe Photoshop
ASSUMPTION: The Digital Campaign Specialist may be required to learn and utilize additional tools and technologies as needed for specific projects or campaigns.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Attention to detail and quality
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on excellence
- International and multicultural
Self-Assessment Questions:
- Do you thrive in a creative and international work environment?
- Are you highly organized, detail-oriented, and adaptable?
- Do you have a strong understanding of HTML, CSS, and design tools?
ASSUMPTION: The Prada Group values employees who are passionate about luxury fashion, committed to excellence, and eager to contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Adapting to changes in priorities or project requirements.
- Working with a diverse team, requiring strong communication and collaboration skills.
- Keeping up with industry trends and best practices in email marketing and digital campaigns.
ASSUMPTION: The Digital Campaign Specialist role may present unique challenges, but also offers opportunities for growth and development within the Prada Group.
📈 Similar Roles Comparison
- Unlike other digital campaign specialist roles, this position is focused on the luxury fashion industry and requires a strong understanding of high-end brand standards.
- Compared to other marketing roles within the Prada Group, this position has a greater focus on technical skills and hands-on campaign execution.
- Career progression may involve moving into more senior marketing roles within the Prada Group or exploring opportunities in related fields, such as e-commerce or brand management.
ASSUMPTION: While this role shares similarities with other digital campaign specialist positions, its focus on the luxury fashion industry and high-end brand standards sets it apart.
📝 Sample Projects
- Developing and deploying an email campaign to promote a new product launch, using Adobe Journey Optimizer and hands-on HTML editing.
- Collaborating with the UI/UX team to create wireframes for an upcoming email campaign, ensuring alignment with brand standards and best practices.
- Managing the newsletter calendar and overseeing the execution of multiple email campaigns simultaneously, demonstrating strong organizational skills and adaptability.
ASSUMPTION: The Digital Campaign Specialist may work on a variety of projects, ranging from single email campaigns to larger-scale marketing initiatives.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Digital Design Team currently, and how can this role contribute to addressing them?
- How does this role collaborate with other teams, such as UI/UX or e-commerce, to ensure consistent branding and messaging across channels?
- What opportunities exist for professional growth and development within the Digital Design Team and broader Digital division?
- How does the Prada Group support employees in maintaining a healthy work-life balance, particularly in a fast-paced and dynamic environment?
- What are the key performance indicators (KPIs) used to measure the success of email campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the Prada Group's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples and quantifiable achievements.
- Prepare a portfolio showcasing your design work and email campaign examples, if applicable.
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
