📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing email campaigns using Adobe Journey Optimizer
- Creating and optimizing email campaigns with hands-on HTML editing
- Collaborating with the UI/UX team to develop wireframes for campaigns
- Ensuring brand consistency and accuracy in all campaign assets
ASSUMPTION: This role requires a strong technical background in email marketing and a keen eye for detail to ensure high-quality campaigns that align with the brand's standards.
📋 Key Responsibilities
✅ Supporting the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns
✅ Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards
✅ Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing
ASSUMPTION: The role may involve occasional weekend work or flexibility in working hours to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) with Adobe Journey Optimizer or Adobe Campaign
Required Skills:
- Strong knowledge of HTML and CSS
- Proficiency in design tools such as Figma
- Fluency in English and Italian
- Highly organized, detail-oriented, and adaptable
Preferred Skills:
- Familiarity with Adobe Photoshop or other graphic tools
- Understanding of the fashion industry
ASSUMPTION: While not explicitly stated, a basic understanding of the fashion industry and its trends may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for mid-level marketing roles in Milan)
Benefits:
- Health insurance and pension plans
- Employee discounts on Prada Group products
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (Flexible, based on campaign needs)
ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry. Prada Group is a global leader in the luxury industry, with a strong presence in Milan and across Europe.
Company Size: 10,001+ employees. Working in a large organization like Prada Group offers opportunities for growth and exposure to diverse teams and projects.
Founded: 1913. Prada Group has a rich history and a well-established brand, providing a stable and reputable work environment.
Company Description:
- Prada Group is home to prestigious brands such as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa
- The Group remains committed to enhancing the value of its brands by increasing their visibility and desirability over time
- Prada Group offers its brands a shared vision that gives each of them the opportunity to stand out and express their essence
Company Specialties:
- Design and production of ready-to-wear, leather goods, footwear, and jewelry collections
- Distribution of products through directly operated stores, e-commerce channels, and selected e-tailers and department stores
- Operations in the eyewear and beauty sectors through licensing agreements with industry leaders
Company Website: www.pradagroup.com
ASSUMPTION: Prada Group's focus on luxury and high-quality products requires a strong attention to detail and a commitment to maintaining brand standards.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth within the Digital Design Team and the broader Digital division at Prada Group.
Reporting Structure: The Digital Campaign Specialist will report directly to the Digital Content Team Lead.
Work Arrangement: On-site, full-time. The role requires regular on-site presence to collaborate with the CRM team and other stakeholders.
Growth Opportunities:
- Expanding skills in email marketing and campaign management
- Gaining experience working with a global luxury brand
- Potential opportunities to work on cross-functional projects and collaborate with other teams
ASSUMPTION: As a mid-level role, the Digital Campaign Specialist position offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at Prada Group's headquarters in Milan, Italy.
Office Location(s): Via Antonio Fogazzaro, 28, Milan, Milan 20135, IT
Geographic Context:
- Milan is the fashion capital of Italy and a major global hub for the luxury industry
- The city offers a vibrant cultural scene, with numerous art galleries, museums, and historical sites
- Milan is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (Flexible, based on campaign needs)
ASSUMPTION: Working in Milan offers the opportunity to be at the heart of the global luxury industry and to collaborate with talented professionals from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or test project related to email marketing and campaign management
- In-person or video interview with the Digital Content Team Lead and other stakeholders
Key Assessment Areas:
- Technical skills in email marketing and campaign management
- Attention to detail and ability to maintain brand standards
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant experience with Adobe Journey Optimizer or Adobe Campaign
- Include examples of email campaigns you've worked on and the results you achieved
- Tailor your resume and cover letter to emphasize your skills and experience in email marketing and campaign management
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, Email Marketing, Campaign Management, Luxury Industry
ASSUMPTION: Prada Group's application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Journey Optimizer
- Adobe Campaign
- HTML
- CSS
- Figma
- Adobe Photoshop (optional)
ASSUMPTION: Familiarity with additional email marketing tools and platforms may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Sustainable growth
- Promoting diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and committed to maintaining high-quality standards?
- Do you have a strong interest in the luxury industry and its trends?
ASSUMPTION: Prada Group values candidates who are passionate about the luxury industry and committed to maintaining the high-quality standards of the brand.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in campaign strategies and priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Maintaining brand consistency across multiple channels and platforms
ASSUMPTION: The role may require occasional weekend work or flexibility in working hours to meet campaign deadlines.
📈 Similar Roles Comparison
- Digital Campaign Specialist vs. Email Marketing Specialist: Both roles focus on email marketing and campaign management, but the Digital Campaign Specialist role may involve additional responsibilities related to digital content and design
- Industry-specific context: The luxury industry has unique branding and targeting requirements, which may impact the approach to email marketing and campaign management
- Career path comparison: The Digital Campaign Specialist role offers opportunities for growth within the Digital Design Team and the broader Digital division at Prada Group
ASSUMPTION: The specific requirements and responsibilities of the Digital Campaign Specialist role may vary depending on the company and industry.
📝 Sample Projects
- Developing and deploying an email campaign to promote a new product launch
- Creating and optimizing email templates to improve open rates and click-through rates
- Collaborating with the UI/UX team to design and implement responsive email layouts
ASSUMPTION: The specific projects and tasks assigned to the Digital Campaign Specialist may vary depending on the company's current campaigns and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other teams within the Digital division?
- What opportunities are there for professional growth and development within the company?
- How does Prada Group support work-life balance for its employees?
- What are the most challenging aspects of working in the Digital Content Team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in email marketing and campaign management
- Prepare examples of email campaigns you've worked on and the results you achieved
- Follow up with the HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
