📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns using Adobe Journey Optimizer.
- Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
- Building and deploying email campaigns with hands-on HTML editing.
- Working within the growing Digital Design Team within the broader Digital division at Prada Group.
ASSUMPTION: This role requires a balance of technical skills (HTML, CSS) and creative skills (design tools like Figma), with a strong focus on organization and attention to detail.
📋 Key Responsibilities
✅ Supporting the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
✅ Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
✅ Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing.
ASSUMPTION: The role may involve occasional collaboration with other teams, such as UI/UX, to develop wireframes based on their guidance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) with Adobe Journey Optimizer or Adobe Campaign.
Required Skills:
- Strong knowledge of HTML and CSS.
- Proficiency in design tools such as Figma.
- Familiarity with Adobe Photoshop (other graphic tools are a plus).
- Highly organized, detail-oriented, and adaptable.
- Fluent in English and Italian.
Preferred Skills:
- Understanding of the fashion industry.
ASSUMPTION: While not explicitly stated, a basic understanding of the fashion industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Based on market research for mid-level marketing roles in Milan)
Benefits:
- Competitive benefits package (specific details not provided).
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Milan. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry. Prada Group is a global leader in the luxury industry, with a presence in over 70 countries and over 14,800 employees.
Company Size: 10,001+ employees. As a large company, Prada Group offers a wide range of career opportunities and a diverse work environment.
Founded: 1913 in Italy. Prada Group has a rich history and a strong brand reputation in the luxury goods industry.
Company Description:
- Prada Group is a global leader in the luxury industry, promoting creativity and sustainable growth across its prestigious brands.
- The Group offers a shared vision that gives each of its brands the opportunity to stand out and express their essence.
- Prada Group is listed on the Hong Kong Stock Exchange as 1913.
Company Specialties:
- Design and production of ready-to-wear, leather goods, footwear, and jewellery collections.
- Distribution through Directly Operated Stores (DOS), e-commerce channels, and selected e-tailers and department stores.
- Operations in the eyewear and beauty sectors through licensing agreements with industry leaders.
Company Website: http://www.pradagroup.com
ASSUMPTION: Prada Group's extensive global presence and diverse brand portfolio offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing or a related field.
Reporting Structure: The Digital Campaign Specialist will report directly to the Digital Content Team within the broader Digital division at Prada Group.
Work Arrangement: On-site, full-time. The role may require occasional flexible working hours to accommodate project deadlines.
Growth Opportunities:
- Potential career progression within the Digital division or other departments within Prada Group.
- Opportunities to work on high-profile campaigns and collaborate with international teams.
- Access to training and development programs to enhance skills and advance career growth.
ASSUMPTION: Prada Group's large size and diverse brand portfolio provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Urban office environment in Milan, Italy.
Office Location(s): Via Antonio Fogazzaro, 28, Milan, Milan 20135, IT
Geographic Context:
- Milan is the second-largest city in Italy and serves as the country's main industrial, commercial, and financial hub.
- The city is known for its vibrant fashion scene, cultural attractions, and high quality of life.
- Milan has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Standard office hours, with potential flexibility for project-based work.
ASSUMPTION: Milan's dynamic business environment and cultural attractions make it an attractive location for professionals in the luxury goods industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and assess technical skills.
- Final interview with senior leadership to discuss career growth and company culture.
Key Assessment Areas:
- Technical skills in Adobe Journey Optimizer, HTML, CSS, and design tools like Figma.
- Communication and collaboration skills, both written and verbal.
- Problem-solving and adaptability in a fast-paced, dynamic environment.
- Alignment with Prada Group's company values and cultural fit.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience with Adobe Journey Optimizer, HTML, CSS, and design tools.
- Demonstrate your understanding of the fashion industry and Prada Group's brand by discussing relevant campaigns or initiatives.
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement.
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, email campaigns, newsletter calendar, brand standards, fashion industry, luxury goods, Milan
ASSUMPTION: Prada Group's application process may involve assessments or case studies to evaluate candidates' technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Adobe Journey Optimizer
- Adobe Campaign
- HTML
- CSS
- Figma
- Adobe Photoshop
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Sustainable growth
- Promoting diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on excellence
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable working with a diverse team and adapting to changing priorities?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Prada Group values candidates who are passionate about the luxury goods industry, committed to delivering high-quality work, and eager to contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Adapting to changes in priorities or workflows as needed.
- Working with a diverse team and stakeholders with varying expectations and feedback.
- Navigating the complexities of the luxury goods industry and maintaining brand standards.
ASSUMPTION: Prada Group's large size and diverse brand portfolio may present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on technical skills (HTML, CSS) and hands-on campaign deployment.
- In the fashion industry, this role may involve working with high-profile brands and campaigns, requiring a keen eye for detail and a strong commitment to maintaining brand standards.
- Career progression in this role may involve moving into more senior marketing positions within Prada Group or other luxury goods companies.
ASSUMPTION: Candidates should research similar roles in the luxury goods industry to better understand the unique aspects of this position and the industry as a whole.
📝 Sample Projects
- Developing and deploying an email campaign for a new product launch, including wireframing, asset collection, and hands-on HTML editing.
- Managing the newsletter calendar for a seasonal promotion, ensuring alignment with brand standards and timely delivery.
- Collaborating with the UI/UX team to develop wireframes for an upcoming email campaign, incorporating feedback and making revisions as needed.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their technical skills and problem-solving abilities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader digital marketing strategy for Prada Group?
- What opportunities are there for professional growth and development within the Digital division and Prada Group as a whole?
- How does Prada Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how has the current team member(s) approached them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Prada Group's brand, values, and recent campaigns.
- Practice your technical skills and be prepared to discuss your experience with Adobe Journey Optimizer, HTML, CSS, and design tools like Figma.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
