📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: VML MAP
🔹 Location: San José, Costa Rica
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Implementing cross-channel marketing campaigns using leading CRM platforms
- Managing workflows and segmentation within the CRM
- Investigating and resolving campaign errors
- Providing input on campaign metrics and performance
- Collaborating with cross-functional teams to ensure project goals are met
ASSUMPTION: This role requires a strong understanding of digital marketing principles and experience with CRM platforms. It is ideal for a proactive and detail-oriented individual who can manage multiple tasks simultaneously and communicate effectively.
📋 Key Responsibilities
✅ Implement cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud or Adobe Campaign Classic)
✅ Manage workflows and segmentation implementation within the CRM
✅ Investigate and resolve campaign errors
✅ Provide input on campaign metrics and performance
✅ Participate in daily and weekly meetings with cross-functional teams to ensure consistency in deliverables and alignment on project goals
ASSUMPTION: The role requires strong technical skills and the ability to work effectively in a collaborative environment.
🎯 Required Qualifications
Education: Postsecondary education in Marketing, Communications, Computer Science, or a related field
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Knowledge of segmentation, implementation, and execution of digital marketing campaigns
- Excellent communication, organizational, and time management skills
- Experience with HTML, CSS, or digital communication (a plus)
- Experience with Salesforce Marketing Cloud or Adobe Campaign (a significant asset)
Preferred Skills:
- Completed certification (or interest in obtaining certification) in Salesforce Marketing Cloud (SFMC) or Adobe Campaign
ASSUMPTION: The required skills are essential for the successful execution of marketing campaigns and collaboration with cross-functional teams.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $25,000 - $35,000 USD per year, based on industry standards for entry-level digital marketing roles in Costa Rica.
Benefits:
- Opportunity to kickstart your career in digital marketing
- Experience working with global teams and world-renowned brands
- Chance to get certified in world-leading marketing tools
- Opportunities to work with industry-leading experts and a diverse group of talented marketing and technology professionals
- Fun and exciting social events where you can connect with your team!
Working Hours: Full-time position with flexible hours and a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: Not specified
Company Description:
- VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation, and CRM.
- With the brain of a consultancy, the heart of an agency, and the power of technology and data, VML MAP works with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
- VML MAP is part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
Company Specialties:
- Marketing Automation
- Personalization
- Loyalty
- Agentic AI
- CRM at scale
Company Website: vml-map.com
ASSUMPTION: VML MAP is a well-established company with a strong global presence and a diverse range of clients.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience
Reporting Structure: This role reports directly to the Marketing Operations team and works closely with internal teams and clients.
Work Arrangement: Hybrid (3 days in office, 2 days remote) with flexible hours
Growth Opportunities:
- Opportunity to gain experience working with global teams and world-renowned brands
- Chance to get certified in world-leading marketing tools
- Potential to work with industry-leading experts and a diverse group of talented marketing and technology professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to global clients and certifications in leading marketing tools.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days remote)
Office Location(s): San José, Costa Rica (Avenida Escazu)
Geographic Context:
- San José is the capital and largest city of Costa Rica, offering a mix of urban and natural environments
- The cost of living in San José is generally lower than in major cities in North America and Europe
- Costa Rica is known for its biodiversity, eco-tourism, and progressive environmental policies
Work Schedule: Full-time with flexible hours
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Technical skills in digital marketing and CRM platforms
- Problem-solving and troubleshooting abilities
- Communication and collaboration skills
- Adaptability and time management
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital marketing campaigns, CRM platforms, and project management
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the opportunity
- Prepare examples of your work, such as successful marketing campaigns or projects, to showcase during the interview
ATS Keywords: Digital Marketing, CRM, Campaign Management, Segmentation, HTML, CSS, Collaboration, Communication, Marketing Automation, Personalization, Loyalty, Agentic AI, CRM at scale
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Adobe Campaign Classic
- HTML
- CSS
ASSUMPTION: The required tools and technologies are industry-standard and widely used in digital marketing and CRM roles.
👔 Cultural Fit Considerations
Company Values:
- Connection: We foster a culture of belonging and collaboration
- Belonging: We celebrate diversity and inclusion
- The Power of Differences: We leverage our global perspective to drive innovation
Work Style:
- Collaborative: We work together to achieve common goals
- Adaptable: We embrace change and continuous learning
- Data-driven: We make informed decisions based on data and insights
Self-Assessment Questions:
- Do you thrive in a collaborative, multicultural environment?
- Are you comfortable working with global teams and adapting to different time zones?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: VML MAP values a diverse and inclusive work environment where employees can thrive and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement and balancing in-office and remote work
- Working with global teams and navigating time zone differences
- Keeping up with the latest trends and best practices in digital marketing and CRM
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Digital Marketing Specialist: Focuses on strategy and planning, while the Digital Campaign Specialist role is more focused on execution and implementation
- CRM Specialist: Has a more narrow focus on CRM systems and data management, while the Digital Campaign Specialist role requires a broader understanding of digital marketing and campaign management
- Marketing Coordinator: Typically has a more administrative role, supporting marketing campaigns and projects, while the Digital Campaign Specialist role requires a higher level of technical expertise and decision-making
ASSUMPTION: These roles share some similarities but have distinct focuses and requirements.
📝 Sample Projects
- Managing a cross-channel marketing campaign for a global brand, including email, SMS, and social media components
- Implementing and testing a new segmentation strategy to improve campaign targeting and performance
- Collaborating with the data team to analyze campaign metrics and optimize future campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Campaign Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day in the life of a Digital Campaign Specialist at VML MAP?
- How does the Marketing Operations team collaborate with other departments and clients to deliver impactful campaigns?
- What opportunities are there for professional growth and development within the Marketing Operations team?
- How does VML MAP support work-life balance for its employees?
- What are the most rewarding aspects of working as a Digital Campaign Specialist at VML MAP?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital marketing, CRM, and project management
- Write a cover letter expressing your enthusiasm for the role and your qualifications
- Prepare examples of your work, such as successful marketing campaigns or projects, to showcase during the interview
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
