📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns
- Coordinating asset collection and ensuring brand alignment
- Building and deploying email campaigns using Adobe Journey Optimizer
- Collaborating with the UI/UX team to develop wireframes
ASSUMPTION: This role requires a balance of technical skills and creative thinking, with a focus on delivering high-quality email campaigns that align with the brand's standards.
📋 Key Responsibilities
✅ Supporting the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns
✅ Coordinating the collection of all necessary assets and ensuring accuracy, consistency, and alignment with brand standards
✅ Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing
ASSUMPTION: The role may involve occasional collaboration with other teams, such as design and content, to ensure campaigns are on-brand and meet high-quality standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience with Adobe Journey Optimizer or Adobe Campaign
Required Skills:
- Strong knowledge of HTML and CSS
- Proficiency in design tools such as Figma
- Familiarity with Adobe Photoshop
- Highly organized, detail-oriented, and adaptable
- Fluent in English and Italian
Preferred Skills:
- Understanding of the fashion industry
ASSUMPTION: Candidates with experience in luxury retail or a related industry may have an advantage in understanding the brand's unique requirements.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for mid-level marketing roles in Milan)
Benefits:
- Competitive benefits package
- Opportunities for professional growth within the global luxury group
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry
Company Size: 10,001+ employees (Global luxury group with a strong presence in Milan)
Founded: 1913, in Italy
Company Description:
- Prada Group is a global leader in the luxury industry, promoting creativity and sustainable growth
- Home to prestigious brands such as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa
- Operates in more than 70 countries with 606 Directly Operated Stores (DOS), e-commerce channels, and selected e-tailers and department stores
Company Specialties:
- Luxury fashion and accessories
- Retail and e-commerce operations
- Global brand management
Company Website: http://www.pradagroup.com
ASSUMPTION: Prada Group's extensive global presence and strong brand recognition offer applicants the opportunity to work in a dynamic and international environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Digital Content Team Lead within the broader Digital division
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential career progression within the Digital division or broader Prada Group
- Chance to work on high-profile campaigns and collaborate with international teams
- Opportunities to learn and develop skills in a creative and innovative environment
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to grow within a global luxury group and gain experience in digital campaign management.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Milan
Office Location(s): Via Antonio Fogazzaro, 28, Milan, Milan 20135, IT
Geographic Context:
- Milan is a major fashion capital and the second-largest city in Italy
- Known for its vibrant culture, rich history, and thriving fashion industry
- Offers a high quality of life with numerous cultural attractions, restaurants, and shopping opportunities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: Milan's status as a global fashion hub provides a stimulating work environment for professionals in the luxury goods industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Technical skills in Adobe Journey Optimizer, HTML, and CSS
- Creativity and problem-solving abilities
- Alignment with Prada Group's brand values and company culture
Application Tips:
- Highlight relevant experience with Adobe Journey Optimizer or Adobe Campaign
- Demonstrate a strong portfolio showcasing email campaign designs and results
- Tailor your resume and cover letter to emphasize your understanding of the luxury fashion industry and Prada Group's unique requirements
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, Email Campaigns, Luxury Fashion, Prada Group
ASSUMPTION: Applicants should focus on demonstrating their technical skills and creativity in their application materials and be prepared to discuss their experience with email campaign management during the interview process.
🛠️ Tools & Technologies
- Adobe Journey Optimizer
- Adobe Campaign (optional, but preferred)
- HTML and CSS
- Figma
- Adobe Photoshop
ASSUMPTION: Familiarity with additional Adobe Creative Suite tools may be beneficial but is not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Excellence and attention to detail
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Focus on high-quality output and brand consistency
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you detail-oriented and committed to delivering high-quality work?
- Are you eager to learn and grow within a global luxury group?
ASSUMPTION: Applicants should assess their fit with Prada Group's company values and work style to ensure a successful and fulfilling career in the luxury fashion industry.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Collaborating with international teams across different time zones
- Maintaining brand consistency across various email campaigns
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively in a collaborative and fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on email campaign management, whereas similar roles in digital marketing may have a broader scope, including social media, content creation, or SEO
- Prada Group's global presence offers unique opportunities for international collaboration and career growth compared to smaller, local organizations
- This mid-level role provides a pathway for career progression within the Digital division or broader Prada Group
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in the luxury fashion industry.
📝 Sample Projects
- Developing and executing an email campaign for a new product launch
- Creating and optimizing email templates for improved user experience and engagement
- Analyzing campaign performance data to inform future campaign strategies and improvements
ASSUMPTION: Applicants should be prepared to discuss their experience with email campaign management and provide examples of successful campaigns they have worked on in the past.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Digital division and Prada Group's global strategy?
- What opportunities are there for professional growth and development within the team and the organization?
- How does the team collaborate and communicate with other departments and international offices?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience with Adobe Journey Optimizer, HTML, CSS, and email campaign management
- Write a cover letter that demonstrates your understanding of Prada Group's unique requirements and your enthusiasm for the role
- Prepare a portfolio showcasing your email campaign designs and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
