Digital Campaign Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Specialist

🔹 Company: Roche

🔹 Location: Riga, Rīga, Latvia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid (2 days/week from the office)

🚀 Job Overview

Key aspects of this role include:

• Managing digital campaign requests and ensuring timely delivery
• Collaborating with stakeholders to update marketing materials
• Handling asset tracking and organization using tools like Smartsheets
• Identifying and resolving potential issues in campaigns
• Conducting quality checks on campaign materials

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well with various stakeholders.

📋 Key Responsibilities

✅ Triaging digital campaign requests and ensuring timely delivery

✅ Managing updates of marketing materials in collaboration with stakeholders

✅ Handling asset tracking and organization using tools like Smartsheets

✅ Identifying and resolving potential issues in campaigns

✅ Conducting quality checks on campaign materials

ASSUMPTION: The role may require working with various teams and external vendors, necessitating strong communication and project management skills.

🎯 Required Qualifications

Education: University degree in marketing, business, or a related field

Experience: 2-5 years of experience in digital campaign management, cross-channel campaigns, and individual deliverables

Required Skills:

• Excellent organization and project management skills
• Deadline, vendor/agency, and budget management
• Customer-focused behavior and stakeholder management
• Creativity and awareness of digital trends
• Proficiency in English

Preferred Skills:

• Experience with various digital platforms (CRM, CMS, Social channels, etc.)

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and a strong understanding of digital marketing strategies are likely to be essential for success in this role.

💰 Compensation & Benefits

Salary Range: 1800 EUR gross/monthly (final salary depends on experience, skills, and qualifications)

Benefits:

• Roche Annual Bonus
• Monthly transportation allowance
• Home Office set-up equipment
• Health Insurance
• Life/Accident insurance
• Full salary when on sick leave for the first 9 days
• Eyeglasses settlement
• One-time payment options for various events
• Service Awards

Working Hours: Full-time, with a hybrid work arrangement (2 days/week from the office)

ASSUMPTION: The salary range provided is an estimate based on the information given and industry standards for similar roles in Latvia.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global, with a presence in Latvia)

Founded: 1896 (Switzerland)

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the leader in personalised healthcare, with a strategy that aims to fit the right treatment to each patient in the best way possible
• Roche is the world’s largest biotech company, with truly differentiated medicines in various therapeutic areas and a strong presence in diagnostics

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• diabetes care
• genomics
• healthcare technology
• big data

Company Website: www.roche.com

ASSUMPTION: Roche's global presence and size indicate a diverse and dynamic work environment, with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The role reports to the Global Digital Hub team, with potential collaboration with affiliate business teams, brand teams, and third-party vendors

Work Arrangement: Hybrid, with 2 days/week from the office

Growth Opportunities:

• Development opportunities, including free language courses, training, and international assignments
• Internal position changes and career shaping opportunities

ASSUMPTION: The role's focus on digital campaign management and coordination with various teams suggests opportunities for career growth in digital marketing or project management.

🌍 Location & Work Environment

Office Type: Hybrid (2 days/week from the office)

Office Location(s): Riga, Latvia

Geographic Context:

• Riga is the capital and largest city of Latvia, with a population of around 632,000
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Riga is home to a growing tech and startup scene, with a strong focus on innovation and digital technologies

Work Schedule: Full-time, with a hybrid work arrangement (2 days/week from the office)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Digital campaign management skills
• Project management and organizational skills
• Communication and stakeholder management skills
• Creativity and problem-solving abilities
• Alignment with Roche's company values and culture

Application Tips:

• Highlight relevant experience in digital campaign management and cross-channel campaigns
• Demonstrate strong organizational and project management skills in your resume and cover letter
• Showcase your creativity and innovative thinking in your application materials
• Tailor your application to emphasize your fit with Roche's company culture and values

ATS Keywords: Digital Campaign Management, Cross-Channel Campaigns, Project Management, Stakeholder Management, Customer Focus, Creative Thinking, Digital Trends Awareness

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current hiring pipeline.

🛠️ Tools & Technologies

• Smartsheets or similar asset tracking tools
• CRM, CMS, and social media platforms
• Project management software (e.g., Asana, Trello, Jira)
• Microsoft Office Suite or similar productivity tools

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Courage
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Customer-focused and results-driven
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience working in a collaborative, team-oriented environment?
• Are you comfortable working with various stakeholders and managing multiple projects simultaneously?
• Do you have a customer-focused mindset and a strong commitment to delivering high-quality results?
• Are you able to adapt to change and learn new tools and technologies as needed?

ASSUMPTION: Roche's company culture emphasizes collaboration, innovation, and a customer-focused mindset, with a strong commitment to improving patients' lives through cutting-edge research and development.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating with various teams and external vendors
• Keeping up with the latest digital marketing trends and best practices
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: The role's focus on digital campaign management and coordination with various teams may present unique challenges that require strong organizational and communication skills.

📈 Similar Roles Comparison

• Digital Marketing Specialist: Focuses more on overall digital marketing strategy and less on campaign-specific project management
• Campaign Manager: May have a broader scope, including traditional marketing channels and less focus on digital campaign delivery
• Project Manager: May have a more general project management role, without the specific focus on digital campaign delivery

ASSUMPTION: The Digital Campaign Specialist role at Roche combines elements of digital marketing, project management, and campaign-specific delivery, making it unique within the organization and the broader job market.

📝 Sample Projects

• Managing a global digital campaign for a new pharmaceutical product launch
• Coordinating with affiliate business teams to update marketing materials for a brand refresh
• Identifying and resolving issues in a digital campaign to ensure adherence to brand guidelines and quality standards

ASSUMPION: The specific projects and tasks associated with this role may vary depending on the organization's current priorities and the team's needs.

❓ Key Questions to Ask During Interview

• What are the most pressing priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and external vendors to ensure successful campaign delivery?
• What opportunities are there for professional development and growth within the Global Digital Hub and Roche more broadly?
• How does Roche support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital campaign management, project management, and stakeholder management
• Prepare examples of your past campaign work or projects, demonstrating your creativity, innovation, and attention to detail
• Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.