Digital Campaign Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Specialist

🔹 Company: Roche

🔹 Location: Budapest, Hungary

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 office days/week)

🚀 Job Overview

Key aspects of this role include:

• Managing digital campaigns and content creation projects
• Collaborating with global teams and stakeholders
• Ensuring timely and high-quality delivery of digital assets
• Identifying and mitigating project risks
• Contributing to continuous service improvement

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a global team.

📋 Key Responsibilities

✅ Triaging requests for digital campaigns and projects

✅ Executing and supporting digital marketing strategies and campaigns

✅ Managing updates of marketing materials in close collaboration with stakeholders

✅ Handling the creation of tickets, coordinating source files, and overseeing asset tracking

✅ Identifying and escalating potential issues, and collaborating with peers to resolve them

✅ Conducting thorough checks on draft and revised materials to ensure adherence to briefs and quality standards

ASSUMPTION: This role involves a high degree of multitasking and requires strong prioritization skills.

🎯 Required Qualifications

Education: University degree in marketing, business, or a related field

Experience: 2-5 years of experience in digital campaign management, cross-channel campaigns, and individual deliverables

Required Skills:

• Excellent organization and project management skills
• Deadline, vendor/agency, and budget management
• Customer-focused behavior and stakeholder relationship management
• Creativity, innovation, and awareness of digital trends
• Proficiency in English

Preferred Skills:

• Experience with various digital platforms (CRM, CMS, Social channels, etc.)

ASSUMPTION: While not explicitly stated, proficiency in relevant digital platforms and tools is expected for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Development opportunities (constant learning resources, free language courses, trainings, international assignments, internal position changes)
• Excellent benefits (competitive salary, cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching/mentoring opportunity, buddy program, team buildings, holiday party)
• Flexibility (home office, fully remote working conditions within Hungary)

Working Hours: Full-time, with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.

Company Size: 10,001+ employees. As a large organization, Roche offers extensive resources and opportunities for professional growth.

Founded: 1896. Roche has a rich history and a strong reputation in the biotechnology and pharmaceuticals industry.

Company Description:

• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
• Founded in 1896, Roche continues to search for better ways to prevent, diagnose, and treat diseases and make a sustainable contribution to society.

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• diabetes care
• genomics
• healthcare technology
• big data

Company Website: www.roche.com

ASSUMPTION: Roche's extensive global presence and resources provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career progression within the global digital hub and Roche's broader organization.

Reporting Structure: The Digital Campaign Specialist reports to the Global Digital Hub team and collaborates with global teams and stakeholders.

Work Arrangement: Hybrid (2 office days/week) with flexible working hours and the possibility of remote work.

Growth Opportunities:

• International assignments and internal position changes
• Constant learning resources, free language courses, and trainings
• Coaching and mentoring opportunities

ASSUMPTION: This role offers numerous growth opportunities within Roche's global organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 office days/week) with flexible working hours and the possibility of remote work.

Office Location(s): Budapest, Hungary

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of approximately 1.75 million people.
• The city is known for its rich history, vibrant culture, and diverse economy.
• Budapest offers a high quality of life, with affordable living costs compared to other European capitals.

Work Schedule: Full-time, with flexible working hours and the possibility of remote work.

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the Global Digital Hub lead

Key Assessment Areas:

• Digital campaign management skills
• Project management and organizational skills
• Stakeholder communication and collaboration
• Cultural fit with Roche's values and work environment

Application Tips:

• Highlight relevant digital campaign management experience and skills in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Roche's values and work environment.
• Prepare examples of successful digital campaigns you've managed to discuss during the interview.

ATS Keywords: Digital Campaign Management, Cross-Channel Campaigns, Project Management, Stakeholder Communication, Roche Values, Global Digital Hub

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Roche's values.

🛠️ Tools & Technologies

• CRM, CMS, Social channels, etc.
• Smartsheets or similar project management tools
• Relevant digital marketing and project management software

ASSUMPTION: Proficiency in relevant digital platforms and tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Empowerment
• Collaboration
• Innovation
• Quality
• Sustainability

Work Style:

• Global team collaboration
• Agile and adaptable work environment
• Focus on continuous improvement
• Customer-centric approach

Self-Assessment Questions:

• How do you align with Roche's values, particularly 'Integrity' and 'Empowerment'?
• How comfortable are you working in a global, hybrid team environment?
• How do you approach continuous improvement and learning in your role?

ASSUMPTION: Roche values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a global, hybrid work environment
• Keeping up with the latest digital trends and tools
• Balancing work-life responsibilities in a flexible work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other digital campaign management roles, this position offers a unique opportunity to work within a global digital hub and collaborate with diverse teams.
• Roche's strong industry presence and resources provide ample opportunities for career growth and development.
• This role offers a competitive salary and benefits package compared to industry standards for the role, experience level, and location.

ASSUMPTION: This role offers a unique blend of global collaboration, digital campaign management, and career growth opportunities within the biotechnology and pharmaceuticals industry.

📝 Sample Projects

• Managing a global social media campaign for a new product launch
• Coordinating a cross-channel marketing campaign for a disease awareness initiative
• Overseeing the creation and distribution of digital marketing materials for a brand refresh

ASSUMPTION: These sample projects demonstrate the diverse range of digital campaign management responsibilities in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader global digital hub and Roche's organization?
• What opportunities are there for professional growth and development within this role and Roche?
• How does Roche support work-life balance for employees in hybrid and remote work arrangements?
• What are the key challenges facing the digital campaign management team, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant digital campaign management experience and skills.
• Write a cover letter demonstrating your understanding of the role and fit with Roche's values and work environment.
• Prepare examples of successful digital campaigns you've managed to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.