Digital Campaign Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Specialist

🔹 Company: Roche

🔹 Location: Budapest, Hungary

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days/week from the office)

🚀 Job Overview

Key aspects of this role include:

• End-to-end digital campaign management
• Cross-functional team collaboration
• Project planning and execution
• KPI tracking and reporting
• Stakeholder relationship management

ASSUMPTION: This role requires a balance of technical skills, project management, and stakeholder communication. The ideal candidate will have experience in digital campaign management or a related field, with a strong focus on delivery and results.

📋 Key Responsibilities

✅ Lead the planning and implementation of communication projects to support Roche business teams

✅ Own the timely execution of campaigns across multiple channels and platforms

✅ Prepare regular activity reports and respond to complex questions from cross-functional teams

✅ Work individually and with a team to recommend action, schedule, and plan project tasks and responsibilities

✅ Provide in-depth specialist knowledge and coach team members and other colleagues

✅ Monitor compliance-related tasks for campaign content produced by The Lab

✅ Perform campaign publishing tasks for email newsletter, edetailer, website

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong organizational skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-4 years of experience in digital campaign management or project management, preferably in a regulated industry

Required Skills:

• Proven experience in digital campaign management or project management
• Fluency in English
• Competence in handling CMS, digital publishing, and other platforms
• Strong stakeholder management skills
• Ability to work in a fast-paced, international environment

Preferred Skills:

• Experience in Pharma or other regulated industries
• Creative thinking mindset and attention to detail
• Ability to recommend and support improving content and campaign performance

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered. Fluency in additional languages, particularly local languages, may be an asset.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Budapest)

Benefits:

• Development opportunities, including free language courses and training
• Excellent benefits package, including Roche Annual Bonus, monthly transportation allowance, home office set-up equipment, health insurance, life/accident insurance, and eyeglasses settlement
• Flexibility, including a hybrid work model (2 days/week from the office)

Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Budapest. The final salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, with a focus on personalized healthcare

Company Size: 10,001+ employees (Global), with a smaller team in Budapest

Founded: 1896, with a strong history and reputation in the pharmaceutical industry

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company offers truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
• Roche is also a leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: www.roche.com

ASSUMPTION: Roche's global presence and extensive product portfolio offer numerous opportunities for career growth and development. The company's focus on innovation and personalized healthcare makes it an attractive employer for professionals in the biotechnology and pharmaceutical industries.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The Digital Campaign Specialist will report to the Global Digital Hub Manager and work closely with cross-functional marketing teams

Work Arrangement: Hybrid (2 days/week from the office), with flexibility for remote work when needed

Growth Opportunities:

• International assignments and internal position changes
• Development opportunities, including free language courses and training
• Potential career progression to senior roles within the Global Digital Hub or other Roche departments

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to work from the office when needed and remotely when suitable. This role provides ample opportunities for career growth and development within Roche's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology

Office Location(s): Roche Services & Solutions Center, Budapest, Hungary

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of approximately 1.8 million people
• The city is known for its rich history, vibrant culture, and high quality of life
• Budapest offers a mix of traditional and modern architecture, with numerous historical sites, museums, and cultural attractions

Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement

ASSUMPTION: Budapest offers a unique blend of history and modernity, providing a high quality of life for residents. The Roche Services & Solutions Center in Budapest is a modern, collaborative workspace that fosters innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and relevant stakeholders

Key Assessment Areas:

• Digital campaign management skills
• Project management and organizational skills
• Stakeholder management and communication skills
• Cultural fit and alignment with Roche's values

Application Tips:

• Highlight relevant experience and achievements in digital campaign management or project management
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare a portfolio or case studies demonstrating your ability to manage digital campaigns end-to-end
• Research Roche's company culture and values to demonstrate your cultural fit

ATS Keywords: Digital Campaign Management, Project Management, Stakeholder Management, CMS, Digital Publishing, KPI Tracking, Cross-Functional Collaboration, Roche, Global Digital Hub

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital campaign management skills and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and qualifications.

🛠️ Tools & Technologies

• CMS (Content Management System)
• Digital publishing platforms
• Project management tools (e.g., Asana, Trello, JIRA)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Roche's internal systems and the candidate's area of focus within digital campaign management.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Collaboration
• Passion for patients

Work Style:

• Collaborative and inclusive
• Focused on innovation and continuous improvement
• Data-driven and results-oriented
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you demonstrate integrity in your work and personal life?
• How do you handle feedback and criticism, and how do you use it to improve your work?
• How do you balance the need for innovation with the requirement to follow established processes and guidelines?

ASSUMPTION: Roche's company culture is collaborative, inclusive, and focused on innovation. Candidates should be able to demonstrate their fit with Roche's values and work style, and be prepared to provide specific examples of their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the need for creativity with adherence to brand guidelines and regulatory requirements
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to changes in priorities, resources, or project scope

ASSUMPTION: The role of Digital Campaign Specialist may present challenges related to project management, stakeholder communication, and adaptability to change. Successful candidates will be able to demonstrate their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• Compared to other digital campaign management roles, this position may require a stronger focus on project management and stakeholder communication
• Roche's global presence and focus on personalized healthcare offer unique opportunities for career growth and development
• Career progression may involve moving into senior roles within the Global Digital Hub or other Roche departments

ASSUMPTION: While the core responsibilities of the Digital Campaign Specialist role may be similar to other digital campaign management positions, the unique aspects of Roche's global organization and focus on personalized healthcare set this role apart. Candidates should consider their long-term career goals and how this role may fit into their overall career development plan.

📝 Sample Projects

• Managing a global digital campaign for a new product launch, coordinating with multiple stakeholders and regional teams
• Developing and executing a targeted email marketing campaign to drive customer engagement and loyalty
• Creating and implementing a social media strategy to raise brand awareness and generate leads

ASSUMPTION: The specific projects that a Digital Campaign Specialist may work on will vary depending on the candidate's area of focus within digital campaign management and the current needs of Roche's business teams.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategy of the Global Digital Hub and Roche's global marketing efforts?
• What are the most significant challenges facing the team currently, and how can this role help address them?
• How does Roche support the professional development and growth of its employees in this role?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Roche ensure effective collaboration and communication between its global teams and regional offices?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and Roche's global organization. Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare a portfolio or case studies demonstrating your ability to manage digital campaigns end-to-end
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.