📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: VML MAP
🔹 Location: San José, San José Province, Costa Rica
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Implementing and executing cross-channel marketing campaigns using leading CRM platforms
- Managing workflows and segmentation within the CRM
- Collaborating with internal teams and clients to deliver impactful campaigns
- Working in a multicultural environment with global teams
ASSUMPTION: This role requires strong technical skills and the ability to work independently and in a team setting.
📋 Key Responsibilities
✅ Implementing cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud OR Adobe Campaign Classic)
✅ Managing workflows and segmentation implementation within the CRM
✅ Investigating and resolving campaign errors
✅ Providing input on campaign metrics and performance
✅ Participating in daily and weekly meetings with cross-functional teams
ASSUMPTION: The role may require occasional overtime to meet campaign deadlines.
🎯 Required Qualifications
Education: Postsecondary education in Marketing, Communications, Computer Science, or a related field
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Knowledge of segmentation, implementation, and execution of digital marketing campaigns
- Strong organizational and time management skills
- Excellent communication skills
- Ability to manage multiple tasks simultaneously
- Proficient in HTML, CSS, or digital communication (a plus)
Preferred Skills:
- Experience with Salesforce Marketing Cloud or Adobe Campaign
- Completed or interest in obtaining certification in Salesforce Marketing Cloud (SFMC) or Adobe Campaign
ASSUMPTION: While not required, experience with CRM platforms will be highly valued.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $25,000 - $35,000 USD per year, based on industry standards for entry-level marketing roles in Costa Rica. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Opportunity to kickstart your career in digital marketing
- Experience working with global teams and world-renowned brands
- Chance to get certified in world-leading marketing tools
- Opportunities to work with industry-leading experts
- Fun and exciting social events
Working Hours: Full-time, with flexible hours and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2001 (as Wunderman Thompson MAP, now VML MAP)
Company Description:
- VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation, and CRM.
- The company works with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
- VML MAP is part of the global VML network, encompassing more than 30,000 employees across 150+ offices in 60+ markets.
Company Specialties:
- Marketing Automation
- Personalization
- Loyalty
- Agentic AI
- CRM at scale
Company Website: vml-map.com
ASSUMPTION: VML MAP's global presence and expertise in marketing automation make it an attractive employer for those seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Operations team lead and works closely with internal teams and clients.
Work Arrangement: Hybrid role with 3 days in the office (Avenida Escazu) and 2 days remote per week
Growth Opportunities:
- On-the-job training and mentorship opportunities
- Chance to work with global teams and gain international experience
- Potential to advance within the company as the team grows
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's global presence and expanding client base.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Avenida Escazu, San José
Office Location(s): San José, Costa Rica
Geographic Context:
- San José is the capital and largest city of Costa Rica, offering a mix of urban and natural environments
- The city is known for its vibrant culture, diverse food scene, and proximity to outdoor activities
- Costa Rica is known for its stable democracy, high quality of life, and commitment to environmental conservation
Work Schedule: Full-time, with flexible hours and occasional overtime as needed
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Marketing Operations team
- Final interview with the team lead or a senior team member
Key Assessment Areas:
- Technical skills and knowledge of digital marketing principles
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital marketing, CRM, and campaign management
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working with global teams
- Prepare examples of your work or projects that showcase your skills and accomplishments
ATS Keywords: Digital Marketing, CRM Platforms, Campaign Management, Segmentation, HTML, CSS, Communication, Organizational Skills, Time Management, Collaboration, Problem Solving, Attention to Detail, Self-Starter, Technical Skills, Cross-Functional Teamwork, Customer Experience
ASSUMPTION: Applicants should emphasize their technical skills and experience with CRM platforms to increase their chances of success.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Adobe Campaign Classic
- HTML
- CSS
ASSUMPTION: Familiarity with these tools and technologies will be highly valued, but not all candidates are expected to have prior experience with them.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer-centricity
- Integrity
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering results and driving customer success
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with global teams and adapting to different cultures?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will likely be a good fit for this role and company culture.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to a multicultural work environment and global teams
- Occasional overtime to meet campaign deadlines
- Working with clients and stakeholders from diverse backgrounds and industries
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Campaign Manager position, but with a stronger focus on CRM platforms and cross-channel marketing campaigns
- VML MAP's global presence and expertise in marketing automation set it apart from other companies in the industry
- This role offers significant growth potential and international exposure, making it an attractive opportunity for entry-level and mid-level marketing professionals
ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand its unique aspects and benefits.
📝 Sample Projects
- Managing a cross-channel marketing campaign for a global brand, using Salesforce Marketing Cloud or Adobe Campaign Classic
- Developing and implementing segmentation strategies to improve campaign performance
- Collaborating with internal teams and clients to create and execute targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing strategy for the company and its clients?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the team structure and dynamic like, and how does this role contribute to its success?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse.io job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work or projects that showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
