Digital Campaign Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Specialist

🔹 Company: Roche

🔹 Location: San José, Costa Rica

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end project management of digital campaigns
• Collaboration with cross-functional teams for campaign alignment and engagement
• Stakeholder communication and content development
• Campaign planning and creative management
• Project management and administration

ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to manage multiple projects simultaneously. Experience in digital marketing, content production, and project management is essential for success in this position.

📋 Key Responsibilities

✅ Develop and manage marketing materials in collaboration with global marketing teams, product management, agencies, and stakeholders.

✅ Provide hands-on project management ensuring priorities and timelines are met.

✅ Coordinate the creation, approval, and communication of marketing assets.

✅ Support campaign testing, evaluate campaign materials, and participate in concept development and post-campaign analysis.

✅ Gather and incorporate stakeholder feedback, revising campaign content requests as needed.

✅ Facilitate seamless communication between global and local teams to maintain consistent messaging.

✅ Collaborate with the Global Marketing Manager on campaign creatives.

✅ Manage and guide creative agencies, designers, and copywriters from brief to delivery.

✅ Oversee assets using corporate content management systems, ensuring proper uploading, storage, tagging, and archiving for easy global access and reuse.

✅ Manage the approval workflow for assets, ensuring compliance with corporate standards.

✅ Be the main point of contact for localization queries, ensuring assets’ readiness and smooth processes.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: Minimum of 3 years in content production, project management, or digital campaign management, focusing on coordinating digital marketing initiatives across multiple channels.

Required Skills:

• Strong organizational and multitasking abilities
• Excellent communication and interpersonal skills
• Experience facilitating collaboration between global and local teams
• Proficiency in project management tools and software
• Fluency in English

Preferred Skills:

• Familiarity with the Life Science industry and key compliance and regulatory concepts

ASSUMPTION: Candidates with experience in digital marketing, content creation, and project management will be well-suited for this role. Familiarity with the Life Science industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $45,000 and $65,000 USD per year, based on industry standards for a Digital Campaign Specialist with 2-5 years of experience in Costa Rica.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• On-site cafeteria
• Employee discounts on Roche products

Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM to 5:00 PM). Flexible hours may be available based on team and project needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. They are the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Company Size: Roche has over 100,000 employees worldwide, making it a large enterprise with a global presence.

Founded: Roche was founded in 1896 and has since grown into a leading healthcare company with a strong commitment to sustainability and patient access to medical innovations.

Company Description:

• Roche is committed to personalized healthcare, aiming to fit the right treatment to each patient in the best way possible.
• The company has been recognized as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
• Roche has a strong focus on innovation, research, and development to create life-saving medicines and diagnostics.

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: www.roche.com

ASSUMPTION: Working at Roche offers applicants the opportunity to contribute to life-saving innovations and make a global impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, content production, or project management, seeking to advance their career in a global organization.

Reporting Structure: The Digital Campaign Specialist will report to the Global Marketing Manager and collaborate with various cross-functional teams, including product management, agencies, and stakeholders.

Work Arrangement: This is an on-site position, with the possibility of flexible hours based on team and project needs.

Growth Opportunities:

• Expanding skills and knowledge in digital marketing and campaign management
• Gaining experience working in a global organization with a strong focus on innovation and sustainability
• Potential career progression into more senior marketing or management roles within the company

ASSUMPTION: This role offers candidates the opportunity to grow professionally while contributing to meaningful work in the healthcare industry.

🌍 Location & Work Environment

Office Type: Roche's office in San José, Costa Rica, is a modern and collaborative workspace that fosters creativity and open dialogue.

Office Location(s): 4414 Lake Boone Trail, Raleigh, NC 27607, US

Geographic Context:

• San José is the capital and largest city of Costa Rica, with a population of over 300,000 people.
• The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals throughout the year.
• San José has a tropical climate, with warm temperatures year-round and a distinct wet and dry season.

Work Schedule: The standard work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with flexible hours available based on team and project needs.

ASSUMPTION: Working in San José, Costa Rica, offers applicants the opportunity to live and work in a dynamic and culturally rich environment while enjoying a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the global marketing team
• Final interview with the regional marketing director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Project management abilities
• Communication and interpersonal skills
• Cultural fit with Roche's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of digital marketing principles and campaign management in your application materials.
• Showcase your ability to work effectively with stakeholders and manage multiple projects simultaneously.

ATS Keywords: Digital Marketing, Project Management, Content Creation, Stakeholder Management, Communication, Multitasking, Collaboration, Campaign Management, Performance Tracking, Optimization, Creative Development, Regulatory Compliance, Marketing Strategy, Asset Management

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and demonstrate their understanding of the role's requirements and Roche's company culture.

🛠️ Tools & Technologies

• Project management software (e.g., Asana, Trello, Jira)
• Content management systems (e.g., Adobe Experience Manager, Sitecore, Contentful)
• Digital marketing tools (e.g., Google Analytics, Hootsuite, Buffer)
• Design and creative software (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with relevant project management, content management, digital marketing, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Accountability
• Passion for patients

Work Style:

• Collaborative
• Innovative
• Results-driven
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative and innovative work environment?
• Are you passionate about making a global impact in the healthcare industry?
• Do you have strong organizational skills and the ability to manage multiple projects simultaneously?
• Are you comfortable working with various stakeholders and incorporating their feedback into your work?

ASSUMPTION: Applicants should assess their fit with Roche's company values and work style to ensure a successful and fulfilling career with the organization.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates.
• Working in a global organization may require flexibility and adaptability to different time zones and cultural contexts.
• The pace of work in a fast-paced digital marketing environment may be intense at times.
• Candidates may face competition for this role, given Roche's strong reputation as an employer of choice in the healthcare industry.

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and consider how their skills and experiences may help them overcome these obstacles.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Digital Campaign Manager position, with a focus on project management and stakeholder communication.
• Compared to other marketing roles, this position requires a strong background in digital marketing and project management, with a focus on campaign execution and optimization.
• Career progression in this role may lead to more senior marketing or management positions within the company or related industries.

ASSUMPTION: Applicants should consider how their skills and experiences align with similar roles in the industry and how this role may fit into their long-term career goals.

📝 Sample Projects

• Managing a global digital campaign for a new pharmaceutical product launch, including creative development, stakeholder communication, and performance tracking.
• Collaborating with cross-functional teams to develop and execute a targeted social media campaign for a diagnostic product, focusing on patient education and engagement.
• Overseeing the localization and approval workflow for marketing assets across multiple regions, ensuring compliance with corporate standards and regulatory requirements.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Digital Campaign Specialist may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a digital campaign from planning to execution and optimization?
• How does this role collaborate with other teams, such as product management and global marketing, to ensure consistent messaging and alignment with strategic objectives?
• What opportunities are there for professional growth and development within this role and the organization?
• How does Roche support work-life balance for employees in this role?
• What are the key performance indicators (KPIs) used to measure the success of digital campaigns, and how are they tracked and optimized?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the team, and the organization's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your digital marketing, project management, and stakeholder communication abilities.
• Prepare examples of your previous work, such as digital marketing campaigns or project management case studies, to demonstrate your qualifications and fit for this position.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.