ASSUMPTION: This role requires a strong understanding of digital marketing channels, particularly paid media and email marketing. The ideal candidate will have experience in campaign management, budget optimization, and data analysis.
📋 Key Responsibilities ✅ Campaign Performance: Monitor and analyze engagement metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) across paid media and email marketing campaigns. ✅ ROI & Budget Management: Efficiently allocate and optimize digital campaign budgets, focusing on maximizing ad spending efficiency and cost-effectiveness. ✅ Paid Media Optimization: Improve performance on LinkedIn campaigns, including audience reach, lead generation, and quality of interactions. ✅ Email Marketing Effectiveness: Enhance open rates, engagement rates, and conversion rates from targeted email campaigns using Eloqua and HubSpot. ✅ Analytics & Reporting: Prepare timely and accurate reports on campaign results, insights, and data-driven recommendations for optimization. ✅ Cross-Team Collaboration: Coordinate with Asia Pacific Field Marketing Managers and global content/creative teams to execute integrated marketing strategies. ✅ Regional Adaptation & Cultural Sensitivity: Implement localized campaign strategies considering cultural nuances to enhance relevance and audience connection.ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: Proven experience (2-5 years) in digital marketing, with a focus on campaign management, budget optimization, and data analysis. - Required Skills: - Proficiency in Google Analytics and social media advertising platforms (e.g., LinkedIn Ads) - Strong analytical skills and data-driven mindset - Excellent communication and collaboration skills - Experience with marketing automation tools (e.g., Eloqua, HubSpot) - Knowledge of the Asia Pacific market and cultural nuances - Preferred Skills: - Familiarity with marketing automation workflows and lead scoring - Experience with A/B testing and multivariate testing - Fluency in additional Asian languagesASSUMPTION: Candidates with experience in the software industry or B2B marketing will have a strong advantage in this role.
💰 Compensation & Benefits - Salary Range: AUD 75,000 - 100,000 per annum (based on industry standards for mid-senior level digital marketing roles in Sydney) - Benefits: - Competitive health, dental, and vision insurance - Retirement savings plan with company match - Generous time off and flexible work arrangements - Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:30 PM AEST), with flexibility for occasional remote workASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights 🔍 Company Context - Industry: Software Development - Company Size: 5,001-10,000 employees - Founded: 1994 - Company Description: Verint helps businesses deliver AI outcomes to solve CX automation challenges in the contact center and beyond. They focus on data and AI to lower costs and elevate customer experience. - Company Specialties: Customer Engagement Optimization, Customer Analytics, Engagement Management, Workforce Optimization, and more. 📊 Role Analysis - Career Level: Mid-Senior level - Reporting Structure: This role reports directly to the APAC Marketing Manager and collaborates with global marketing teams and regional field marketing managers. - Work Arrangement: On-site, with occasional remote work flexibility - Growth Opportunities: Potential career progression into senior marketing roles or specialized marketing management positions within the APAC region.ASSUMPTION: This role offers opportunities for professional development and growth within the company's marketing department.
🌍 Location & Work Environment - Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms. - Office Location(s): Level 5, 76 Berry Street, North Sydney, New South Wales 2060, Australia - Geographic Context: Sydney, New South Wales, Australia - a vibrant, multicultural city with a thriving business district and numerous amenities. - Work Schedule: Standard business hours with flexibility for occasional remote work.ASSUMPTION: The office environment encourages collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights - Typical Process: Online application review → Phone/Video screening → In-depth behavioral and technical interviews → Final round with hiring manager → Offer extension - Key Assessment Areas: Digital marketing expertise, analytical skills, cultural awareness, and communication skills - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare examples of successful digital marketing campaigns you've managed - Research Verint's products and services to demonstrate your understanding of the businessASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and ability to thrive in a collaborative environment.
🛠️ Tools & Technologies - Google Analytics - LinkedIn Ads - Eloqua - HubSpot - Microsoft Office Suite - Project management tools (e.g., Asana, Trello)ASSUMPTION: The ideal candidate will have experience with the listed tools and be open to learning new platforms as needed.
👔 Cultural Fit Considerations - Company Values: Customer focus, innovation, integrity, accountability, and teamwork - Work Style: Collaborative, data-driven, and results-oriented, with a focus on continuous improvement and learning - Self-Assessment Questions: - How have you adapted marketing strategies to accommodate cultural nuances in the past? - Can you provide an example of a time when you used data to optimize a marketing campaign? - How do you approach working with cross-functional teams to achieve common goals?ASSUMPTION: Verint values candidates who align with their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges - Managing multiple marketing channels and campaigns simultaneously - Adapting to cultural nuances and regional differences within the APAC market - Balancing the need for data-driven decision-making with quick campaign turnaround timesASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to different cultural environments, and make data-driven decisions under tight deadlines.
📈 Similar Roles Comparison - Campaign Manager (Digital Marketing): Focuses on managing and optimizing digital marketing campaigns, with a similar emphasis on performance tracking and budget management. - Marketing Specialist (APAC): Responsible for developing and executing marketing strategies within the Asia Pacific region, with a broader scope that includes event planning and market research. - Senior Marketing Manager (APAC): Oversees marketing efforts across the APAC region, with a focus on strategic planning, team management, and budget allocation.ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on regional adaptation and cultural sensitivity.
📝 Sample Projects - Developing and executing a targeted LinkedIn campaign to generate leads for a new product launch in the APAC region - Analyzing email campaign performance data to optimize open rates and engagement metrics using Eloqua and HubSpot - Collaborating with global content teams to create regionally adapted marketing materials for the APAC marketASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to manage campaigns from start to finish.
❓ Key Questions to Ask During Interview - How does Verint support the professional development of its marketing team members? - Can you describe the typical marketing campaign lifecycle at Verint, and where this role fits into that process? - How does Verint measure the success of its marketing efforts, and how does this role contribute to those metrics? - What opportunities exist for collaboration with other departments, such as sales or product management? - How does Verint approach regional adaptation and cultural sensitivity in its marketing strategies?ASSUMPTION: Asking thoughtful, informed questions demonstrates the candidate's interest in the role and their ability to contribute to the team's success.
📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful digital marketing campaigns you've managed - Research Verint's products and services to demonstrate your understanding of the business - Follow up with the hiring manager one week after submission to confirm receipt of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.