📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: Roche
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 office days/week)
🚀 Job Overview
Key aspects of this role include:
- Managing digital campaigns and projects within the Digital Campaigns Chapter
- Collaborating with affiliate business teams, brand teams, and third-party vendors
- Ensuring timely and high-quality delivery of digital campaigns content creation
- Identifying and mitigating potential issues and risks
- Fostering relationships with internal stakeholders and external providers
ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills. Experience in digital campaign management and familiarity with various digital platforms are preferred but not required.
📋 Key Responsibilities
✅ Triaging requests for digital campaigns and projects with relevant stakeholders
✅ Managing updates of marketing materials in close collaboration with stakeholders
✅ Handling the creation of tickets, coordinating the organization of source files, and overseeing asset tracking
✅ Identifying and escalating potential issues and risks, collaborating with peers to resolve them
✅ Conducting thorough checks on draft and revised materials to ensure adherence to the brief, brand guidelines, and overall quality standards
ASSUMPTION: This role involves a high degree of coordination and communication with various stakeholders, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: University degree (marketing, business, etc.) or equivalent professional experience
Experience: 2-5 years of experience in digital campaign management, cross-channel campaigns, and individual deliverables (email, social, display, websites, video, radio, and print)
Required Skills:
- Excellent organization and project management skills
- Deadline, vendor/agency, and budget management
- Customer-focused behavior and ability to create and maintain well-functioning relationships
- Highly creative, innovative, forward-thinking marketer with awareness of digital trends
- Proficiency in English
Preferred Skills:
- Familiarity with different digital platforms (CRM, CMS, Social channels, etc.)
ASSUMPTION: While experience in digital campaign management is preferred, Roche is open to considering candidates with relevant transferable skills and a strong interest in digital marketing.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimate based on market research and company size)
Benefits:
- Development opportunities, including free language courses and trainings
- Competitive salary and cafeteria package
- Annual bonus
- Private Medical Services
- Employee Assistance Program
- All You Can Move Sportpass
- Coaching/mentoring opportunity
- Buddy program
- Team buildings and holiday party
Working Hours: Full-time (40 hours/week) with flexible work arrangements (2 office days/week on average)
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees (Global) - Mid-sized in the context of this role
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- The company is the world’s largest biotech company, with truly differentiated medicines in various therapeutic areas
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- great place to work
- diagnostics
- pharmaceuticals
- research
- healthcare
- diabetes care
- genomics
- healthcare technology
- big data
Company Website: www.roche.com
ASSUMPTION: Roche's global presence and size provide opportunities for career growth and international assignments. However, the specific role in question is based in Budapest, Hungary.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Digital Campaign Specialist reports to the Digital Campaigns Chapter Lead within the Global Digital Hub in Budapest
Work Arrangement: Hybrid (2 office days/week on average, with fully remote working conditions within Hungary)
Growth Opportunities:
- Constant development opportunities, including free language courses and trainings
- International assignments and internal position changes
- The chance to shape your own career within the global Roche organization
ASSUMPTION: This role offers growth opportunities within the Global Digital Hub and the broader Roche organization, depending on individual performance and career aspirations.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of around 1.75 million people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Budapest offers a high quality of life, with affordable living costs compared to other European capitals
Work Schedule: Full-time (40 hours/week) with flexible work arrangements (2 office days/week on average)
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the opportunity to work remotely for most of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Digital campaign management skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Roche's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital trends and your ability to manage digital campaigns
- Showcase your strong organizational skills and ability to manage multiple projects and stakeholders
ATS Keywords: Digital Campaign Management, Cross-Channel Campaigns, Project Management, Stakeholder Management, Digital Trends, Roche, Global Digital Hub, Marketing Automation, Brand Support, Social Media Management
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role and the company.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot)
- CMS (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
- Asset tracking tools (e.g., Smartsheets)
ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Collaboration
- Quality
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on delivering high-quality work
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you demonstrate patient focus in your daily work?
- Can you provide an example of a time when you showed courage in the face of adversity?
- How do you collaborate effectively with diverse teams and stakeholders?
ASSUMPTION: Applicants should be able to demonstrate alignment with Roche's values and a strong fit with the company's work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in priorities and workload
- Working in a hybrid environment, balancing remote work and on-site collaboration
- Keeping up with the latest digital trends and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Campaign Manager position in other organizations
- However, the Global Digital Hub offers a unique opportunity to work on global digital campaigns and collaborate with teams across the Roche organization
- Career progression may include moving into more senior marketing roles within the Global Digital Hub or other parts of the Roche organization
ASSUMPTION: While this role shares similarities with other digital marketing positions, the global scope and collaborative nature of the Global Digital Hub set it apart.
📝 Sample Projects
- Managing a global social media campaign for a new product launch
- Coordinating the creation and delivery of marketing materials for multiple affiliates across different regions
- Overseeing the asset tracking process for a large-scale digital campaign, ensuring efficient reuse and identification of assets within the global network
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the global scope of the Digital Campaign Specialist role within the Global Digital Hub.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does this role collaborate with other teams and stakeholders within the Global Digital Hub and the broader Roche organization?
- What opportunities are there for professional development and growth within the Global Digital Hub and Roche?
- How does Roche support work-life balance for its employees?
- Can you provide an example of a successful digital campaign that the Global Digital Hub has managed, and what made it successful?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company, and to gain a better understanding of the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital campaign management and project management skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
