📌 Core Information
🔹 Job Title: Digital Campaign Specialist
🔹 Company: VML MAP
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site with 1 remote day
🚀 Job Overview
Key aspects of this role include:
- Implementing and executing cross-channel marketing campaigns using leading CRM platforms
- Managing workflows and segmentation implementation within the CRM
- Investigating and resolving campaign errors
- Providing input on campaign metrics and performance
- Collaborating with cross-functional teams to ensure consistency in deliverables and alignment on project goals
ASSUMPTION: This role requires a strong understanding of digital marketing principles and experience with CRM platforms. It is ideal for a proactive and detail-oriented individual who can manage multiple tasks simultaneously and collaborate effectively with teams.
📋 Key Responsibilities
✅ Implementing cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud)
✅ Managing workflows and segmentation implementation within the CRM
✅ Investigating and resolving campaign errors
✅ Providing input on campaign metrics and performance
✅ Participating in daily and weekly meetings with cross-functional teams to ensure consistency in deliverables and alignment on project goals
ASSUMPTION: The role involves end-to-end campaign execution, requiring attention to detail, problem-solving skills, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Postsecondary education in Marketing, Communications, Computer Science, or a related field
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Knowledge of segmentation, implementation, and execution of digital marketing campaigns
- Strong technical skills, including HTML, CSS, or digital communication (a plus)
- Excellent communication, organizational, and time management skills
- Ability to collaborate effectively with cross-functional teams
Preferred Skills:
- Experience with Salesforce Marketing Cloud or Adobe Campaign
- Completed or interest in obtaining certification in Salesforce Marketing Cloud (SFMC) or Adobe Campaign
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with global teams.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 70,000 per year (based on industry standards for entry-level to mid-level digital marketing roles in Toronto)
Benefits:
- Opportunity to kickstart your career in digital marketing
- Experience working with global teams and world-renowned brands
- Chance to get certified in world-leading marketing tools
- Opportunities to work with industry-leading experts and a diverse group of talented marketing and technology professionals
- Fun and exciting social events where you can connect with your team
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level digital marketing roles in Toronto. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees (global, with 893 employees listed on LinkedIn)
Founded: 2001 (as Wunderman Thompson MAP, now operating as VML MAP)
Company Description:
- VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation, and CRM.
- The company works with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
- VML MAP is part of the global VML network, encompassing more than 30,000 employees across 150+ offices in 60+ markets.
Company Specialties:
- Marketing Automation
- Personalization
- Loyalty
- Agentic AI
- CRM at scale
Company Website: vml-map.com
ASSUMPTION: VML MAP operates as a global team with a presence in 14 locations worldwide, fostering a multicultural environment and easy-going yet dynamic atmosphere.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: Reports to the Marketing Operations team
Work Arrangement: Hybrid (4 days in office at the Toronto office, 1 day remote)
Growth Opportunities:
- Certification in world-leading marketing tools
- Working with industry-leading experts and diverse teams
- Potential career progression within the Marketing Operations team or the broader organization
ASSUMPTION: The role offers opportunities for professional development and growth within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with global teams
Office Location(s): Toronto (Queens Quay)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a strong job market for digital marketing professionals.
- The Queens Quay office location offers easy access to public transportation, shopping, dining, and entertainment options.
- The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote work flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and knowledge of digital marketing principles
- Problem-solving and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing principles and CRM platforms in your application materials
- Showcase your ability to work collaboratively and manage multiple tasks simultaneously
ATS Keywords: Digital Marketing, CRM Platforms, Campaign Execution, Segmentation, HTML, CSS, Communication, Organizational Skills, Time Management, Collaboration, Problem Solving, Attention to Detail, Self-Starter, Proactive, Customer Experience
ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video screening, and in-person or virtual interviews with the hiring manager and/or team members.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- HTML
- CSS
- Other marketing automation and personalization tools (depending on the specific campaigns and projects)
ASSUMPTION: The role requires proficiency in using CRM platforms, HTML, and CSS, as well as other marketing automation and personalization tools relevant to the specific campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Agile
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Proactive and self-motivated
Self-Assessment Questions:
- Do you thrive in a collaborative, multicultural environment?
- Are you comfortable working with global teams and adapting to different time zones?
- Can you manage multiple tasks simultaneously and prioritize your workload effectively?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: VML MAP values a diverse, global team that can collaborate effectively, adapt to change, and deliver high-quality work. Candidates should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines simultaneously
- Adapting to a fast-paced, global work environment
- Working with diverse teams and stakeholders
- Continuously learning and staying up-to-date with new marketing tools and technologies
ASSUMPTION: The role may present challenges related to managing multiple tasks, adapting to a fast-paced global work environment, and staying current with new marketing tools and technologies.
📈 Similar Roles Comparison
- Digital Marketing Specialist - Responsible for planning, executing, and optimizing digital marketing campaigns across various channels, with a focus on driving results and ROI.
- Marketing Automation Specialist - Specializes in implementing and managing marketing automation tools and processes to improve campaign efficiency and effectiveness.
- CRM Specialist - Focuses on managing customer relationships and data within CRM systems, ensuring accurate and up-to-date customer information and driving customer-centric marketing strategies.
ASSUMPTION: While these roles share some similarities with the Digital Campaign Specialist role, each has its unique focus and requirements.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign for a global brand, targeting multiple regions and languages
- Implementing and managing segmentation strategies within the CRM to improve campaign targeting and personalization
- Investigating and resolving campaign errors to ensure accurate and efficient campaign delivery
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Digital Campaign Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams and departments within the organization?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I prepare for them?
ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Apply Now
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company, understanding the role's responsibilities, and practicing common interview questions
- Follow up with the hiring manager or HR within a week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
