📌 Core Information
🔹 Job Title: Digital Campaign Specialist - Content Editor
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, On-site
🔹 Category: Digital Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns.
- Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
- Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing.
- Working closely with the UI/UX team to develop wireframes for email campaigns.
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on attention to detail and organization. It involves close collaboration with multiple teams, so strong communication skills are essential.
📋 Key Responsibilities
✅ Supporting the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
✅ Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
✅ Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing.
✅ Working closely with the UI/UX team to develop wireframes for email campaigns.
✅ Maintaining a high level of knowledge about the fashion industry and its trends.
ASSUMPTION: While this role is primarily focused on email campaign management, it may also involve other digital marketing tasks as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) with Adobe Journey Optimizer or Adobe Campaign.
Required Skills:
- Strong knowledge of HTML and CSS.
- Proficiency in design tools such as Figma.
- Familiarity with Adobe Photoshop (other graphic tools are a plus).
- Highly organized, detail-oriented, and adaptable.
- Fluent in English and Italian.
- Understanding of the fashion industry.
Preferred Skills:
- Experience with other Adobe Creative Suite applications.
- Knowledge of email marketing best practices and trends.
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong portfolio demonstrating their design and HTML skills.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for mid-level digital marketing roles in Milan)
Benefits:
- Competitive benefits package (specific details not provided).
- Opportunities for professional growth within a global luxury brand.
Working Hours: Full-time, 40 hours per week (Monday-Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on market research for mid-level digital marketing roles in Milan. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Luxury Goods and Jewelry
Company Size: 10,001+ employees (Global leader in the luxury industry)
Founded: 1913 (Milan, Italy)
Company Description:
- Prada Group is a global leader in the luxury industry, home to prestigious brands such as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa.
- The Group promotes creativity and sustainable growth, offering its brands a shared vision that gives each of them the opportunity to stand out and express their essence.
- With 26 owned factories and over 14,800 employees, the Group designs and produces ready-to-wear, leather goods, footwear, and jewelry collections, distributing its products in more than 70 countries.
Company Specialties:
- Luxury fashion and accessories.
- Retail and e-commerce operations.
- Licensing agreements in eyewear and beauty sectors.
Company Website: www.pradagroup.com
ASSUMPTION: Working for Prada Group offers opportunities for professional growth within a global luxury brand, with a strong focus on creativity and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Content Manager within the broader Digital division at Prada Group.
Work Arrangement: Full-time, on-site position based in Milan, Italy.
Growth Opportunities:
- Potential advancement to a Senior Digital Campaign Specialist role or a similar position within the Digital Design Team or broader Digital division.
- Opportunities to work on diverse campaigns and collaborate with various teams, fostering skill development and growth.
ASSUMPTION: Given the global nature of the company and the diverse range of brands, there may be opportunities for international travel or remote work in the future, depending on the company's needs and the employee's performance.
🌍 Location & Work Environment
Office Type: Modern, upscale office environment in Milan, Italy.
Office Location(s): Via Antonio Fogazzaro, 28, Milan, Milan 20135, IT
Geographic Context:
- Milan is the fashion capital of Italy and a major global hub for the luxury goods industry.
- The office is located in the heart of Milan, offering easy access to public transportation and various amenities.
- Milan is known for its vibrant culture, rich history, and high quality of life.
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break.
ASSUMPTION: The work environment is likely fast-paced and dynamic, with a strong focus on creativity, innovation, and attention to detail.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Digital Content Manager to discuss the role, responsibilities, and qualifications.
- Final interview or assessment with key stakeholders within the Digital Design Team or broader Digital division.
Key Assessment Areas:
- Technical skills in Adobe Journey Optimizer, HTML, CSS, and design tools.
- Cultural fit and alignment with Prada Group's values and work environment.
- Problem-solving skills and adaptability.
Application Tips:
- Highlight relevant experience with Adobe Journey Optimizer, Adobe Campaign, or similar email marketing platforms.
- Include a portfolio showcasing your design and HTML skills, with a focus on email campaign examples.
- Tailor your resume and cover letter to emphasize your understanding of the fashion industry and your enthusiasm for the role.
- Prepare for behavioral questions that assess your problem-solving skills, adaptability, and attention to detail.
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, email marketing, fashion industry, luxury goods, attention to detail, organized, adaptable
ASSUMPTION: The application process may involve assessments or challenges to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Adobe Journey Optimizer
- Adobe Campaign
- Adobe Photoshop
- Figma
- HTML and CSS
ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Attention to detail and quality
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic
- Focus on creativity and innovation
- Strong emphasis on attention to detail and quality
Self-Assessment Questions:
- Do you have a strong portfolio demonstrating your design and HTML skills?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on creativity and innovation?
- Do you have a keen eye for detail and a strong commitment to quality?
ASSUMPTION: Candidates should be comfortable working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Adapting to changes in the newsletter calendar or campaign requirements.
- Working with a diverse range of teams and stakeholders within the Digital Design Team and broader Digital division.
- Keeping up with the latest trends and best practices in the fashion industry and digital marketing.
ASSUMPTION: The role may require occasional overtime or weekend work to meet campaign deadlines, especially during peak periods.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Email Marketing Specialist position, but with a stronger focus on content creation and wireframing.
- In the fashion industry, this role may involve more collaboration with designers and a greater emphasis on visual aesthetics.
- Career progression may involve moving into a Senior Digital Campaign Specialist role or a similar position within the Digital Design Team or broader Digital division.
ASSUMPTION: While this role is primarily focused on email campaign management, it may also involve other digital marketing tasks as needed, depending on the company's requirements and the candidate's skills.
📝 Sample Projects
- Developing wireframes for an email campaign promoting a new product launch.
- Creating and deploying an email campaign to announce a seasonal sale or event.
- Optimizing an existing email campaign to improve open rates and click-throughs.
ASSUMPTION: The candidate should be able to provide examples of their work that demonstrate their skills in email campaign creation, optimization, and deployment, as well as their ability to work with wireframes and other design tools.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the Digital Design Team and broader Digital division?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Prada Group support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and its values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role.
- Prepare a portfolio showcasing your design and HTML skills, with a focus on email campaign examples.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
