📌 Core Information
🔹 Job Title: Digital Campaign Specialist - Content Editor
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, On-site
🔹 Category: Digital Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns using Adobe Journey Optimizer.
- Coordinating the collection of assets and ensuring accuracy, consistency, and alignment with brand standards.
- Building and deploying email campaigns with hands-on HTML editing.
- Working in a creative and international environment with teams of motivated professionals.
- Contributing to the growth of the Digital Design Team within the broader Digital division at Prada Group.
ASSUMPTION: This role requires a strong focus on detail and organization, as well as proficiency in design tools and HTML/CSS. The ideal candidate will be fluent in English and Italian, with a passion for the fashion industry.
📋 Key Responsibilities
✅ Supporting the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
✅ Coordinating the collection of all necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
✅ Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing.
ASSUMPTION: The responsibilities listed are essential for the successful execution of email marketing campaigns and require a strong attention to detail and understanding of brand guidelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) with Adobe Journey Optimizer or Adobe Campaign.
Required Skills:
- Strong knowledge of HTML and CSS (required).
- Proficiency in design tools such as Figma.
- Familiarity with Adobe Photoshop (other graphic tools are a plus).
- Highly organized, detail-oriented, and adaptable.
- Fluent in English and Italian.
Preferred Skills:
- Understanding of the fashion industry.
ASSUMPTION: The required skills are essential for the successful execution of email marketing campaigns and ensure that the candidate can thrive in a fast-paced, creative environment.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for the role and location).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Employee discounts on Prada Group products.
- Opportunities for professional growth and development.
Working Hours: Full-time, Monday to Friday, with flexibility for project demands.
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry. The Prada Group is a global leader in the luxury industry, with a strong presence in the fashion sector.
Company Size: 10,001+ employees. Working at Prada Group means being part of a large, international organization with a rich history and a strong brand.
Founded: 1913. The Prada Group was founded in Italy and has since grown into a global luxury powerhouse.
Company Description:
- The Prada Group is a global leader in the luxury industry, promoting creativity and sustainable growth across its prestigious brands, including Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa.
- The Group operates in more than 70 countries, with 606 Directly Operated Stores (DOS), e-commerce channels, and selected e-tailers and department stores.
- The Prada Group also operates in the eyewear and beauty sectors through licensing agreements with industry leaders.
Company Specialties:
- Luxury fashion and accessories.
- Retail and e-commerce operations.
- Global brand management.
Company Website: www.pradagroup.com
ASSUMPTION: The Prada Group is a well-established and respected brand in the luxury fashion industry, with a strong global presence and a commitment to promoting creativity and sustainable growth.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in email marketing or a related field.
Reporting Structure: The Digital Campaign Specialist - Content Editor will report directly to the Digital Content Manager.
Work Arrangement: Full-time, on-site position with flexibility for project demands.
Growth Opportunities:
- Advancement to a senior role within the Digital Content team.
- Expansion into other areas of digital marketing or e-commerce within the Prada Group.
- Professional development opportunities, such as training and workshops.
ASSUMPTION: The Prada Group offers opportunities for professional growth and development, with a focus on promoting from within and supporting the career advancement of its employees.
🌍 Location & Work Environment
Office Type: Modern, international office environment with a creative and collaborative culture.
Office Location(s): Milan, Italy.
Geographic Context:
- Milan is the fashion capital of Italy and a major global hub for the luxury industry.
- The city offers a vibrant cultural scene, with numerous art galleries, museums, and historical sites.
- Milan is well-connected by public transportation, with easy access to other major Italian cities and international destinations.
Work Schedule: Full-time, Monday to Friday, with flexibility for project demands.
ASSUMPTION: Working at the Prada Group's Milan office offers employees the opportunity to be part of a dynamic and creative environment, with access to a rich cultural scene and excellent connectivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment or case study presentation.
- Final interview with the hiring manager and/or team members.
Key Assessment Areas:
- Technical skills in Adobe Journey Optimizer, HTML, and CSS.
- Creativity and problem-solving abilities.
- Communication and collaboration skills.
- Alignment with Prada Group's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your email marketing campaigns and design work.
- Research the Prada Group and be ready to discuss your enthusiasm for the brand and the fashion industry.
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, email marketing, CRM, newsletter, brand standards, fashion industry.
ASSUMPTION: The application process for the Prada Group is designed to assess candidates' technical skills, creativity, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Adobe Journey Optimizer (or Adobe Campaign).
- HTML and CSS.
- Figma.
- Adobe Photoshop.
ASSUMPTION: The tools and technologies listed are essential for the successful execution of email marketing campaigns and ensure that the candidate can thrive in a fast-paced, creative environment.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation.
- Excellence and quality.
- Sustainability and responsibility.
Work Style:
- Collaborative and team-oriented.
- Results-driven and proactive.
- Adaptable and open to change.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in email marketing?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you ensure that your work aligns with brand standards and guidelines?
ASSUMPTION: The Prada Group values creativity, innovation, and excellence, and seeks candidates who are adaptable, results-driven, and committed to promoting sustainability and responsibility.
⚠️ Potential Challenges
- The fast-paced nature of the fashion industry may require flexibility and adaptability in response to changing trends and demands.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- Candidates may face competition from other highly qualified applicants for this sought-after role.
- The on-site nature of the role may require commuting to the Milan office, with potential traffic congestion and public transportation considerations.
ASSUMPTION: The Prada Group is committed to supporting its employees in overcoming challenges and providing them with the resources and opportunities they need to succeed.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers the opportunity to work for a prestigious luxury brand with a strong global presence.
- In the fashion industry, the Prada Group is known for its commitment to creativity, innovation, and excellence, making it an attractive employer for candidates seeking to grow their careers in a dynamic and challenging environment.
- This role may offer opportunities for career advancement within the Prada Group's digital marketing or e-commerce divisions, as well as the chance to work on high-profile campaigns and projects.
ASSUMPTION: The Prada Group's Digital Campaign Specialist - Content Editor role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on creativity, innovation, and excellence.
📝 Sample Projects
- Developing and executing an email marketing campaign for a new product launch, from wireframing to deployment.
- Creating and optimizing email templates to improve open rates and click-through rates, using A/B testing and other analytics tools.
- Collaborating with the UI/UX team to ensure that email campaigns align with brand standards and best practices.
ASSUMPTION: The sample projects listed are designed to showcase the candidate's technical skills, creativity, and problem-solving abilities, as well as their ability to work collaboratively with other teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for an email marketing campaign at Prada Group?
- How does the Digital Content team collaborate with other departments, such as Product and Marketing?
- What opportunities are there for professional growth and development within the Digital Design Team and the broader Digital division?
- How does Prada Group support its employees in staying up-to-date with the latest trends and best practices in email marketing?
- What is the company culture like at Prada Group, and how does it support creativity and innovation?
ASSUMPTION: The interview questions listed are designed to provide candidates with a better understanding of the role, the team, and the company, as well as an opportunity to assess their fit with the organization's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your email marketing campaigns and design work.
- Research the Prada Group and be ready to discuss your enthusiasm for the brand and the fashion industry.
- Follow up with the hiring manager or HR department one week after your application submission to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
