📌 Core Information
🔹 Job Title: Digital Campaign Specialist - Content Editor
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns using Adobe Journey Optimizer.
- Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
- Building and deploying email campaigns with hands-on HTML editing.
- Working in a creative and international environment with a team of motivated professionals.
- Contributing to the growth of the Digital Design Team within the broader Digital division at Prada Group.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well within a team. Familiarity with the fashion industry is a plus but not required.
📋 Key Responsibilities
✅ Support the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
✅ Coordinate the collection of all necessary assets and ensure accuracy, consistency, and alignment with brand standards.
✅ Build and deploy email campaigns using Adobe Journey Optimizer (or Adobe Campaign), including hands-on HTML editing.
ASSUMPTION: The candidate should be comfortable working with tight deadlines and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) with Adobe Journey Optimizer or Adobe Campaign.
Required Skills:
- Strong knowledge of HTML and CSS (required).
- Proficiency in design tools such as Figma.
- Familiarity with Adobe Photoshop (other graphic tools are a plus).
- Highly organized, detail-oriented, and adaptable.
- Fluent in English and Italian.
Preferred Skills:
- Understanding of the fashion industry.
ASSUMPTION: Candidates with experience in luxury goods or retail may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Milan)
Benefits:
- Health insurance and pension plans.
- Employee discounts on Prada Group products.
- Opportunities for professional growth and development.
Working Hours: Full-time, Monday to Friday, with occasional flexibility for project demands.
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Milan. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry. Prada Group is a global leader in the luxury industry, with a strong presence in Milan and worldwide.
Company Size: 10,001+ employees. As a large organization, Prada Group offers a diverse range of opportunities and a structured work environment.
Founded: 1913 in Italy. Prada Group has a rich history and a strong brand reputation in the luxury goods industry.
Company Description:
- Prada Group is a global leader in the luxury industry, with a strong presence in Milan and worldwide.
- The Group is home to prestigious brands such as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa.
- Prada Group is committed to enhancing the value of its brands by increasing their visibility and desirability over time.
Company Specialties:
- Design and production of ready-to-wear, leather goods, footwear, and jewellery collections.
- Distribution through directly operated stores, e-commerce channels, and selected e-tailers and department stores.
- Operations in the eyewear and beauty sectors through licensing agreements with industry leaders.
Company Website: http://www.pradagroup.com
ASSUMPTION: Prada Group is a well-established company with a strong brand presence in the luxury goods industry. The company offers a structured work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for growth within the Digital Design Team and the broader Digital division at Prada Group.
Reporting Structure: The Digital Campaign Specialist - Content Editor will report directly to the Digital Content Team Manager within the broader Digital division.
Work Arrangement: On-site, full-time, with occasional flexibility for project demands.
Growth Opportunities:
- Advancement within the Digital Design Team or the broader Digital division at Prada Group.
- Expansion of responsibilities based on performance and project needs.
- Professional development opportunities through training and workshops.
ASSUMPTION: This role offers opportunities for growth within the Digital Design Team and the broader Digital division at Prada Group. The candidate's performance and the organization's needs will determine future growth opportunities.
🌍 Location & Work Environment
Office Type: Modern, professional office environment in Milan, Italy.
Office Location(s): Via Antonio Fogazzaro, 28, Milan, Milan 20135, IT
Geographic Context:
- Milan is the fashion capital of Italy and a major global hub for the luxury goods industry.
- The office is located in a central and easily accessible area of Milan.
- Milan offers a vibrant cultural scene, excellent dining options, and a high quality of life.
Work Schedule: Full-time, Monday to Friday, with occasional flexibility for project demands.
ASSUMPTION: The work environment at Prada Group's Milan office is professional and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment or test related to Adobe Journey Optimizer and HTML/CSS skills.
- In-person or video interview with the Digital Content Team Manager and/or other team members.
- Final decision and offer.
Key Assessment Areas:
- Technical skills with Adobe Journey Optimizer and HTML/CSS.
- Organizational skills and attention to detail.
- Cultural fit with Prada Group's values and work environment.
- Problem-solving skills and adaptability.
Application Tips:
- Highlight relevant experience with Adobe Journey Optimizer or Adobe Campaign in your resume.
- Include examples of your HTML/CSS work and any relevant design projects.
- Tailor your cover letter to demonstrate your understanding of the fashion industry and your enthusiasm for the role.
- Prepare for the technical assessment or test by reviewing your Adobe Journey Optimizer and HTML/CSS skills.
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, email campaigns, newsletter calendar, brand standards, luxury goods, fashion industry
ASSUMPTION: The application process at Prada Group is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit with the organization.
🛠️ Tools & Technologies
- Adobe Journey Optimizer
- Adobe Campaign
- HTML
- CSS
- Figma
- Adobe Photoshop
ASSUMPTION: The candidate should be comfortable working with the listed tools and technologies, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Excellence and quality
- Collaboration and teamwork
Work Style:
- Professional and structured work environment
- Collaborative and team-oriented culture
- Focus on creativity and innovation
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you highly organized, detail-oriented, and adaptable?
- Are you passionate about the fashion industry and luxury goods?
ASSUMPTION: Candidates who align with Prada Group's values and work style will be more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously.
- Adapting to a structured work environment within a large organization.
- Working in a competitive and dynamic industry with frequent changes and trends.
- Navigating a multicultural and international work environment.
ASSUMPTION: The candidate should be comfortable working in a fast-paced and dynamic environment, with the ability to manage multiple projects and tight deadlines.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Email Marketing Specialist role, with a focus on content creation and optimization for email campaigns.
- Unlike other roles in the fashion industry, this position requires strong technical skills with Adobe Journey Optimizer and HTML/CSS, as well as a background in graphic design.
- Career progression in this role may lead to positions such as Senior Digital Campaign Specialist, Digital Marketing Manager, or other related roles within the Digital Design Team or the broader Digital division at Prada Group.
ASSUMPTION: This role is unique within the fashion industry, requiring a combination of technical skills, graphic design experience, and a strong understanding of the luxury goods market.
📝 Sample Projects
- Design and deployment of an email campaign promoting a new product launch, using Adobe Journey Optimizer and hands-on HTML editing.
- Optimization of an existing email campaign to improve open rates and click-through rates, using A/B testing and analytics tools.
- Creation of a series of email templates for a seasonal marketing campaign, ensuring consistency with brand standards and responsiveness across devices.
ASSUMPTION: The candidate should be able to provide examples of their work that demonstrate their technical skills, creativity, and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Content Team?
- How does this role contribute to the overall digital strategy of Prada Group?
- What opportunities are there for professional growth and development within the Digital Design Team and the broader Digital division?
- How does Prada Group support work-life balance for its employees?
- Can you provide examples of successful email campaigns and their impact on the business?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process will help the candidate better understand the role, the team, and the organization, and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, and graphic design tools.
- Write a cover letter that demonstrates your understanding of the fashion industry and your enthusiasm for the role.
- Prepare for the technical assessment or test by reviewing your Adobe Journey Optimizer and HTML/CSS skills.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
