📌 Core Information
🔹 Job Title: Digital Campaign Specialist - Content Editor
🔹 Company: Prada Group
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the CRM team in managing the newsletter calendar and executing email campaigns.
- Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
- Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing.
- Working within the growing Digital Design Team within the broader Digital division at Prada Group.
ASSUMPTION: This role requires a strong focus on detail and organization, as well as proficiency in relevant design and technical tools.
📋 Key Responsibilities
✅ Supporting the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
✅ Coordinating the collection of necessary assets and ensuring accuracy, consistency, and alignment with brand standards.
✅ Building and deploying email campaigns using Adobe Journey Optimizer, including hands-on HTML editing.
✅ Collaborating with the UI/UX team to develop wireframes based on their guidance.
ASSUMPTION: The role may involve working with tight deadlines and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience with Adobe Journey Optimizer or Adobe Campaign.
Required Skills:
- Strong knowledge of HTML and CSS (required).
- Proficiency in design tools such as Figma.
- Familiarity with Adobe Photoshop (other graphic tools are a plus).
- Highly organized, detail-oriented, and adaptable.
- Fluent in English and Italian.
Preferred Skills:
- Understanding of the fashion industry.
ASSUMPTION: Candidates with experience in luxury retail or luxury goods may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for this role and experience level).
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- International work environment with diverse teams.
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry. Prada Group is a global leader in the luxury industry, with a strong focus on creativity and sustainable growth.
Company Size: 10,001+ employees. Working at Prada Group offers opportunities to collaborate with diverse teams and contribute to the success of prestigious brands.
Founded: 1913. Prada Group has a rich history and a strong commitment to enhancing the value of its brands over time.
Company Description:
- Prada Group is home to iconic brands such as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa.
- The Group operates in more than 70 countries, with 606 Directly Operated Stores (DOS), e-commerce channels, and selected e-tailers and department stores.
- Prada Group also operates in the eyewear and beauty sectors through licensing agreements with industry leaders.
Company Specialties:
- Design and production of ready-to-wear, leather goods, footwear, and jewelry collections.
- Distribution through DOS, e-commerce channels, and selected e-tailers and department stores.
- Eyewear and beauty sectors through licensing agreements.
Company Website: http://www.pradagroup.com
ASSUMPTION: Prada Group's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role requires proven experience with relevant tools and a strong understanding of email marketing campaigns.
Reporting Structure: The Digital Campaign Specialist will report directly to the Digital Content Team Lead within the broader Digital division at Prada Group.
Work Arrangement: Full-time, on-site. The role may require occasional flexibility to meet project deadlines.
Growth Opportunities:
- Expanding skills and knowledge within the digital marketing field.
- Collaborating with diverse teams to contribute to the success of prestigious brands.
- Potential career progression within the Digital division or broader Prada Group organization.
ASSUMPTION: Prada Group's international work environment and diverse teams offer ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a focus on collaboration and creativity.
Office Location(s): Milan, Lombardy, Italy. The office is located in the heart of Milan's fashion district.
Geographic Context:
- Milan is the second-largest city in Italy and a major global fashion capital.
- The city offers a rich cultural scene, vibrant nightlife, and numerous historical and architectural attractions.
- Milan is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). The role may require occasional flexibility to meet project deadlines.
ASSUMPTION: Milan's vibrant fashion scene and international work environment provide a stimulating and inspiring setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment to evaluate HTML and CSS skills, as well as proficiency in Adobe Journey Optimizer or Adobe Campaign.
- In-person or video interview with the hiring manager and team members to discuss the role, responsibilities, and company culture.
- Final decision and offer.
Key Assessment Areas:
- Technical skills in HTML, CSS, and Adobe Journey Optimizer or Adobe Campaign.
- Communication and collaboration skills, both written and verbal.
- Attention to detail and organizational skills.
- Cultural fit and alignment with Prada Group's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of your work with Adobe Journey Optimizer or Adobe Campaign, as well as any relevant design projects.
- Demonstrate your understanding of the luxury retail industry and Prada Group's brand values in your application materials.
ATS Keywords: Adobe Journey Optimizer, Adobe Campaign, HTML, CSS, Figma, email marketing, luxury retail, brand standards, CRM, newsletter calendar.
ASSUMPTION: Prada Group's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and work environment.
🛠️ Tools & Technologies
- Adobe Journey Optimizer or Adobe Campaign
- HTML and CSS
- Figma
- Adobe Photoshop
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the application process.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Attention to detail and commitment to quality
- Collaboration and teamwork
- Customer focus and understanding of luxury retail
Work Style:
- Fast-paced and dynamic work environment
- Focus on collaboration and cross-functional teamwork
- Opportunities for professional growth and development
- International and multicultural team setting
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a successful email marketing campaign you've worked on, and what made it successful?
- How do you ensure that your work aligns with brand standards and maintains a high level of quality?
ASSUMPTION: Candidates who demonstrate a strong fit with Prada Group's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously.
- Adapting to a fast-paced and dynamic work environment.
- Ensuring consistency and accuracy in email campaigns while maintaining a high level of creativity and innovation.
- Navigating a large, international organization with diverse teams and brands.
ASSUMPTION: Candidates who are proactive, organized, and adaptable will be better equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Email Marketing Specialist position, but with a focus on luxury retail and a strong emphasis on creativity and innovation.
- In comparison to other marketing roles, this position requires a higher level of technical proficiency in HTML, CSS, and Adobe Journey Optimizer or Adobe Campaign.
- Career progression in this role may lead to opportunities in digital marketing management, brand management, or other related fields within the luxury retail industry.
ASSUMPTION: Candidates who are familiar with similar roles in the luxury retail industry will have a better understanding of the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Developing and deploying an email campaign for a new product launch, including hands-on HTML editing and integration with Adobe Journey Optimizer.
- Collaborating with the UI/UX team to create wireframes for an upcoming email marketing campaign, ensuring alignment with brand standards and best practices.
- Managing the newsletter calendar for multiple brands within the Prada Group portfolio, coordinating with cross-functional teams to ensure timely and accurate delivery of email campaigns.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experiences and accomplishments during the application process.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for an email marketing campaign at Prada Group, and how this role fits into that process?
- How does Prada Group support the professional growth and development of its employees, particularly in the digital marketing field?
- Can you provide an example of a successful email marketing campaign at Prada Group, and what made it successful?
- How does Prada Group ensure consistency and accuracy in email campaigns while maintaining a high level of creativity and innovation?
- What opportunities exist for collaboration and cross-functional teamwork within the Digital division and broader Prada Group organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of your work with Adobe Journey Optimizer or Adobe Campaign and any relevant design projects.
- Prepare for the technical assessment by reviewing your HTML, CSS, and Adobe Journey Optimizer or Adobe Campaign skills, and practicing hands-on exercises to demonstrate your proficiency.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
