Digital Campaign Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Specialist

🔹 Company: Johnson Controls

🔹 Location: USA FL Boca Raton Congress Ave

🔹 Job Type: Full-Time, Hybrid (2-3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Assisting with global digital marketing strategies for Johnson Controls' Global Products and Solutions business
• Managing content for global product brand websites and executing multi-channel digital advertising campaigns
• Collaborating with marketing managers and agencies to ensure campaign optimization for local performance
• Monitoring and optimizing campaign performance through A/B testing and data analysis
• Providing project status updates and risk management to drive timely completion

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, marketing automation, and campaign management. The ideal candidate will have experience working in a global, matrixed organization and be comfortable navigating complex environments.

📋 Key Responsibilities

✅ Assist with the design, build, and execution of global multi-channel digital marketing campaigns

✅ Manage and update content for global product brand websites and distributor portals

✅ Maintain databases of authorized distributors, OEMs, and internal stakeholders for communications and information

✅ Monitor social media channel performance and provide optimization recommendations

✅ Establish detailed A/B testing processes to improve campaign performance

✅ Support the larger marketing team in measuring and reporting on campaign and website tracking and performance

✅ Communicate project status, including risks and action items, to drive completion

✅ Partner with agencies and other vendor partners

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, self-motivated, and able to work independently.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, marketing operations, communications, business, or a related field

Experience: 2-5 years of experience in digital marketing, campaign management, or a related field

Required Skills:

• Salesforce and marketing automation knowledge
• Experience with Google Analytics, Tag Manager, and Data Studio
• Strong verbal and written communication skills
• Effective organizational skills with a track record of completing projects on time and on budget
• Ability to work effectively in a high growth, dynamic environment
• Ability to navigate a highly matrixed and geographically dispersed organization
• Action-oriented self-starter with a commitment to delivering with excellence

Preferred Skills:

• Knowledge of HTML/CSS
• Sitecore experience
• Pardot experience

ASSUMPTION: While the preferred skills are not required, they would be beneficial for this role, as they would enable the candidate to hit the ground running and contribute more effectively to the team.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Campaign Specialist with 2-5 years of experience in the Boca Raton area)

Benefits:

• Competitive salary
• Paid vacation, holidays, and sick time
• Comprehensive benefits package including 401K, medical, dental, and vision care
• On-the-job and cross-training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through the Zero Harm policy

Working Hours: Full-time, 40 hours per week. This is a hybrid position requiring 2-3 days in the office.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Johnson Controls operates in the industrial machinery manufacturing industry, focusing on building automation, fire and hazard protection, industrial refrigeration, HVAC, security, and sustainability.

Company Size: Johnson Controls has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Johnson Controls was founded in 1885 and has since grown into a global leader in smart, healthy, and sustainable buildings.

Company Description:

• Johnson Controls transforms the environments where people live, work, learn, and play by delivering the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing, and beyond through OpenBlue, its comprehensive digital offering.
• The company offers the world's largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
• Johnson Controls is committed to reimagining the performance of buildings to serve people, places, and the planet.

Company Specialties:

• Engineering
• Manufacturing Operations
• Sales
• Building Automation
• Fire & Hazard Protection
• Industrial Refrigeration
• HVAC
• Security
• Sustainability

Company Website: www.johnsoncontrols.com

ASSUMPTION: Johnson Controls is a well-established company with a strong global presence and a commitment to sustainability and innovation in the building automation industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and industry knowledge with the ability to manage projects and collaborate with cross-functional teams.

Reporting Structure: The Digital Campaign Specialist will report directly to the Marketing Manager and work closely with other marketing team members, as well as agencies and vendor partners.

Work Arrangement: This is a hybrid position, requiring 2-3 days in the office at the Boca Raton location.

Growth Opportunities:

• Expanding digital marketing skills and knowledge through on-the-job training and cross-training opportunities
• Gaining experience working in a global, matrixed organization and collaborating with diverse teams
• Potential career progression into senior marketing roles or specialized digital marketing positions

ASSUMPTION: Johnson Controls offers opportunities for professional growth and development, both in terms of expanding digital marketing skills and gaining experience working in a global organization.

🌍 Location & Work Environment

Office Type: The Boca Raton office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Boca Raton, FL

Geographic Context:

• The Boca Raton area offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor activities, and entertainment options
• The area is known for its high quality of life, with excellent schools, healthcare facilities, and recreational opportunities
• The Boca Raton office is conveniently located near major highways, making it easily accessible from surrounding areas

Work Schedule: Full-time, with flexible working hours to accommodate a hybrid work arrangement.

ASSUMPTION: The Boca Raton office provides a modern, collaborative work environment, and the area offers a high quality of life with numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing knowledge and experience
• Campaign management skills
• Communication and collaboration abilities
• Project management and organizational skills
• Cultural fit and alignment with Johnson Controls' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Be prepared to discuss specific campaign management examples and how you've optimized performance through data analysis and A/B testing
• Demonstrate your ability to work effectively in a global, matrixed organization and navigate complex environments
• Showcase your strong communication skills and ability to collaborate with cross-functional teams

ATS Keywords: Digital Marketing, Campaign Management, Marketing Automation, Google Analytics, Tag Manager, Data Studio, A/B Testing, Project Management, Collaboration, Global Organization, Matrixed Environment

ASSUMPTION: Johnson Controls uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation platforms (e.g., Pardot, Marketo)
• Google Analytics, Tag Manager, and Data Studio
• Sitecore (preferred)
• HTML/CSS (preferred)
• Microsoft Office Suite

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. While not all preferred skills are required, they would be beneficial for the candidate to hit the ground running and contribute more effectively to the team.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Performance
• One Johnson Controls

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented
• Customer-centric

Self-Assessment Questions:

• How do you align with Johnson Controls' core values, particularly integrity and customer focus?
• How comfortable are you working in a global, matrixed organization and navigating complex environments?
• How do you approach data-driven decision-making and continuous improvement in your work?

ASSUMPTION: Johnson Controls values a strong cultural fit with their employees, emphasizing integrity, customer focus, innovation, performance, and collaboration. Candidates should be able to demonstrate alignment with these values and a strong work ethic.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively in a global, matrixed organization with diverse teams
• Navigating a complex, highly matrixed environment
• Keeping up with the latest digital marketing trends and best practices

ASSUMPTION: The Digital Campaign Specialist role presents unique challenges, including managing multiple projects, working in a global organization, and staying current with digital marketing trends. Successful candidates will be proactive, organized, and able to adapt to change.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on digital campaign management and requires a strong understanding of marketing automation and data analysis
• Johnson Controls' global presence offers unique opportunities for international collaboration and exposure to diverse markets
• Career progression in digital marketing may involve moving into senior marketing roles or specialized digital marketing positions

ASSUMPTION: The Digital Campaign Specialist role at Johnson Controls offers unique opportunities for global collaboration and career progression in digital marketing. However, it also presents specific challenges related to managing multiple projects and working in a complex, matrixed environment.

📝 Sample Projects

• Developing and executing a global email marketing campaign to promote a new product launch
• Optimizing search engine marketing (SEM) campaigns to improve click-through rates and conversions
• Managing the migration of legacy websites to the Sitecore platform and ensuring content accuracy and consistency

ASSUMPTION: These sample projects provide insight into the types of initiatives a Digital Campaign Specialist might work on at Johnson Controls, focusing on campaign management, optimization, and website migration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Johnson Controls support the professional development and growth of its digital marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Johnson Controls measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that manifest in this hybrid role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your campaign management experience and how you've optimized performance through data analysis and A/B testing
• Be ready to discuss your ability to work effectively in a global, matrixed organization and navigate complex environments
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.