Digital Campaign Specialist

📌 Core Information

🔹 Job Title: Digital Campaign Specialist

🔹 Company: Johnson Controls

🔹 Location: JCI HQ Glendale, Milwaukee, Wisconsin, USA

🔹 Job Type: Full-Time, Hybrid (2-3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Assisting with the design, build, and execution of digital marketing strategies for Johnson Controls' Global Products and Solutions business.
• Managing content for global product brand websites and executing various digital advertising campaigns.
• Collaborating with marketing managers to implement global multi-channel digital marketing campaigns.
• Supporting the migration of legacy websites to the Sitecore platform.
• Monitoring social media channel performance and providing optimization recommendations.

ASSUMPTION: This role requires a strong understanding of digital marketing channels, marketing automation, and project management skills to succeed in this dynamic environment.

📋 Key Responsibilities

✅ Assist with the design, build, and execution of digital marketing strategies for the Johnson Controls Global Products and Solutions business.

✅ Manage content for global product brand websites and execute various digital advertising campaigns, including email, search engine, programmatic, and social advertising.

✅ Partner with marketing managers to implement global multi-channel digital marketing campaigns, ensuring campaign orchestration and content is optimized for local performance.

✅ Support the migration of legacy websites to the Sitecore platform and maintain product brand websites for the fire suppression and detection businesses.

✅ Maintain a database of authorized distributors, OEMs, and internal stakeholders to provide communications and information via email and secure portal access.

✅ Monitor social media channel performance and provide recommendations to optimize content and monitoring and responding to social media inquiries.

✅ Establish detailed A/B testing processes to test creative design, content, cadence, and timing to improve campaign performance.

✅ Support the larger marketing team to measure and report on campaign and website tracking and performance.

✅ Utilize strong analytical ability to provide campaign and web optimization recommendations based on testing and ongoing results.

✅ Communicate project status, including risks and action items, to drive completion in a timely manner.

✅ Partner with agencies and other vendor partners.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing operations, marketing, communications, business, or a related field, or equivalent experience.

Experience: 2-5 years of experience in digital marketing, marketing operations, or a related field.

Required Skills:

• Proficient in Salesforce and marketing automation.
• Experience with Google Analytics, Tag Manager, and Data Studio.
• Highly customer-focused and manages expectations effectively.
• Strong verbal and written communication skills with the ability to 'translate' digital marketing speak into business strategies for internal stakeholders.
• Effective organizational skills with a track record of completing projects on time and on budget.
• Ability to work effectively in a high growth, dynamic environment and navigate a highly matrixed and geographically dispersed organization.
• Action-oriented self-starter with a commitment to delivering excellence.

Preferred Skills:

• Knowledge of HTML/CSS. Sitecore experience.
• Pardot experience.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Milwaukee, Wisconsin area)

Benefits:

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental, and vision care
• On-the-job and cross-training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through the Zero Harm policy

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing. Johnson Controls is a global leader in smart, healthy, and sustainable buildings, offering a wide range of products and services for various industries, including healthcare, schools, data centers, airports, stadiums, and manufacturing.

Company Size: 10,001+ employees. As a large organization, Johnson Controls offers numerous opportunities for career growth and development.

Founded: 1885. With over 140 years of innovation, Johnson Controls has a rich history and a strong reputation in the industry.

Company Description:

• Johnson Controls transforms the environments where people live, work, learn, and play by delivering comprehensive digital offerings through OpenBlue.
• The company offers the world's largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
• Johnson Controls is committed to reimagining the performance of buildings to serve people, places, and the planet.

Company Specialties:

• Engineering
• Manufacturing Operations
• Sales
• Building Automation
• Fire & Hazard Protection
• Industrial Refrigeration
• HVAC
• Security
• Sustainability

Company Website: www.johnsoncontrols.com

ASSUMPTION: Johnson Controls is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Marketing Manager for Global Products and Solutions.

Work Arrangement: Hybrid. This role requires 2-3 days of on-site work at the JCI HQ Glendale office in Milwaukee, Wisconsin, with the remaining days worked remotely.

Growth Opportunities:

• As a large organization, Johnson Controls offers numerous opportunities for career advancement and internal promotions.
• This role provides exposure to various aspects of digital marketing, allowing for the development of a broad skill set.
• Johnson Controls encourages employee development through on-the-job training and cross-training opportunities.

ASSUMPTION: Given the company's size and diverse range of products and services, there are ample opportunities for career growth and progression within Johnson Controls.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The JCI HQ Glendale office is the global headquarters for Johnson Controls, housing various departments and teams.

Office Location(s): Milwaukee, Wisconsin, USA. The JCI HQ Glendale office is located in the Glendale suburb of Milwaukee, offering easy access to nearby amenities and public transportation.

Geographic Context:

• Milwaukee, Wisconsin, is the largest city in Wisconsin and the 31st-most populous city in the United States.
• The city is known for its rich history, cultural attractions, and natural beauty, offering a high quality of life for residents.
• Milwaukee has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with a hybrid work arrangement requiring 2-3 days of on-site work per week.

ASSUMPTION: The JCI HQ Glendale office provides a professional and collaborative work environment, with ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screening with the hiring manager or HR representative.
• In-person or virtual interview with the marketing team and/or other relevant stakeholders.
• Final interview with the Marketing Manager for Global Products and Solutions.
• Background check and offer extension.

Key Assessment Areas:

• Digital marketing knowledge and experience.
• Project management skills and ability to manage multiple projects simultaneously.
• Communication and collaboration skills.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of digital marketing channels and marketing automation platforms in your application materials.
• Showcase your ability to manage multiple projects and meet deadlines in your resume and cover letter.
• Prepare examples of your past digital marketing campaigns and their results to discuss during the interview.

ATS Keywords: Digital Marketing, Marketing Operations, Marketing Automation, Google Analytics, Tag Manager, Data Studio, HTML, CSS, Sitecore, Pardot, Project Management, Communication, Analytical Skills

ASSUMPTION: Johnson Controls uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation platforms (e.g., Pardot)
• Google Analytics, Tag Manager, and Data Studio
• HTML and CSS
• Sitecore
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Performance
• One Johnson Controls

Work Style:

• Collaborative
• Data-driven
• Agile
• Customer-centric
• Inclusive

Self-Assessment Questions:

• Do I possess strong digital marketing skills and experience with relevant tools and technologies?
• Am I comfortable working in a dynamic, high-growth environment and navigating a matrixed organization?
• Do I have strong communication and collaboration skills, with the ability to manage multiple projects simultaneously?
• Am I committed to delivering excellence and driving results in a customer-focused manner?

ASSUMPTION: Johnson Controls values employees who align with their core values and work style, and assessing your fit with these aspects can help you determine if this role is the right fit for you.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a dynamic, high-growth environment.
• Navigating a highly matrixed and geographically dispersed organization.
• Working with various stakeholders, including marketing managers, agencies, and vendor partners.
• Keeping up with the latest digital marketing trends and best practices.
• Adapting to changes in priorities and workload as the business evolves.

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a customer-focused mindset to overcome successfully.

📈 Similar Roles Comparison

• This role differs from related positions, such as Marketing Specialist or Digital Marketing Specialist, in its focus on global product brand websites and the migration to the Sitecore platform.
• Industry-specific context: Johnson Controls operates in the industrial machinery manufacturing industry, with a focus on building automation, fire & hazard protection, and HVAC systems.
• Career path comparison: This role offers opportunities for growth and development within the marketing department and the broader organization, with potential career paths including Marketing Manager, Senior Marketing Manager, or Director of Marketing.

ASSUMPTION: Understanding the unique aspects of this role and its industry-specific context can help you determine if this opportunity aligns with your career goals and interests.

📝 Sample Projects

• Managing the migration of legacy websites to the Sitecore platform, including content updates, archiving source files, and coordinating translations.
• Executing an email marketing campaign to authorized distributors, OEMs, and internal stakeholders, including segmentation, personalization, and A/B testing.
• Analyzing social media channel performance and providing optimization recommendations to improve engagement and reach.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department for Global Products and Solutions?
• How does this role contribute to the overall marketing strategy and goals for Johnson Controls?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Johnson Controls support work-life balance for employees, particularly for hybrid work arrangements?

ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the team, and the company, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including digital marketing campaigns and project management examples.
• Prepare for your interview by researching Johnson Controls' products, services, and industry, as well as the role's responsibilities and required skills.
• If selected for an interview, be prepared to discuss your digital marketing experience, project management skills, and cultural fit with the Johnson Controls team.
• Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.