Digital Campaign Specialist, IL

📌 Core Information

🔹 Job Title: Digital Campaign Specialist, IL

🔹 Company: Algosec

🔹 Location: Petah-Tikva, Israel (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Orchestrating, executing, and analyzing integrated digital marketing campaigns to drive lead generation and revenue growth.
• Collaborating with cross-functional teams, including business unit leadership, sales, and other stakeholders.
• Utilizing marketing and management tools such as Marketo, HubSpot, 6sense, Salesforce, GoTo Webinar, and Monday.
• Monitoring and analyzing program results, measuring program success, and providing regular reports and insights to stakeholders.
• Staying up-to-date with digital marketing best practices and emerging trends.

ASSUMPTION: This role requires a strong understanding of B2B marketing attribution and the ability to utilize data and metrics to inform decision-making and measure campaign effectiveness.

📋 Key Responsibilities

✅ Orchestrate, execute, and analyze integrated digital marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.

✅ Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.

✅ Familiarity with marketing and management tools such as Marketo, HubSpot, 6sense, Salesforce, GoTo Webinar, Monday, etc.

✅ Work with reporting to identify insights and quickly adjust strategy based on data-driven analysis.

✅ Experiment with new channels, tactics, and messaging to continuously improve performance.

✅ Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.

✅ Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.

✅ Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.

✅ Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.

✅ Stay up-to-date with digital marketing best practices and emerging trends.

✅ Effectively communicate the campaign results to senior management.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: Bachelor's degree (or equivalent experience) in Business, Marketing, Communications, or related field.

Experience: Minimum 3-5 years’ experience in high-tech B2B demand generation, campaign development and management.

Required Skills:

• Deep understanding of the marketing and sales funnels, with a track record of building digital marketing campaigns across various stages of the buyer’s journey.
• Strong analytical expertise to set measurable goals, calculate ROI, and evaluate campaign effectiveness.
• Demonstrated ability to manage competing priorities on complex projects and collaborate with cross functional teams.
• Ability to balance flexibility in adjusting to changing business priorities with the need to maintain focus on the big picture / longer-term goals.
• Proactive, innovative, and curious in finding new ways to market to target audiences; willing to take calculated risks and learn without fear of failure.
• Excellent planning, organizational, and problem-solving skills to coordinate multiple activities and to adapt to unexpected requests in a collaborative environment.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Proficiency in leveraging marketing automation and CRM tools to track, measure, and report on campaign performance.

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the global nature of the company and the need to communicate with various stakeholders.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $60,000 - $80,000 USD per year, based on industry standards for a Digital Campaign Specialist with 3-5 years of experience in the high-tech B2B demand generation field in Israel.

Benefits:

• Health insurance and other benefits packages may be available, as indicated by the company's commitment to creating a friendly, diverse, and inclusive company culture.

Working Hours: The standard working hours for this role are 40 hours per week, with flexibility for a hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Algosec operates in the computer and network security industry, focusing on network security, auditing and compliance, risk management, and security change management.

Company Size: Algosec is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Algosec was founded in 2004 and has since grown to become a global cybersecurity leader, empowering organizations to securely accelerate application delivery.

Company Description:

• AlgoSec empowers organizations to securely accelerate application delivery up to 10 times faster by automating application connectivity and security policy across the hybrid network environment.
• The company's Horizon platform utilizes advanced AI capabilities, enabling users to automatically discover and identify their business applications across multi-clouds and datacenters, and remediate risks more effectively.
• AlgoSec serves as a single source for visibility into security and compliance issues across the hybrid network environment, ensuring ongoing adherence to internet security standards, industry, and internal regulations.

Company Specialties:

• Network Security
• Network Security Policy Management
• Auditing and Compliance
• Risk Management
• Security Change Management
• Application Connectivity Management
• Firewall Policy Management
• Cloud Security
• Hybrid Cloud Security
• PCI DSS
• Microsegmentation
• Cybersecurity

Company Website: https://www.algosec.com/?utm_source=SocialMedia&utm_medium=linkedin

ASSUMPTION: Algosec is committed to creating a friendly, diverse, and inclusive company culture, as indicated by their equal opportunity employment policy and commitment to creating a positive work environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3-5 years of experience in high-tech B2B demand generation, campaign development, and management.

Reporting Structure: The Digital Campaign Specialist will report directly to the Global Director, Demand Generation.

Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work.

Growth Opportunities:

• As a mid-sized company, Algosec offers opportunities for career growth and advancement within the organization.
• The global nature of the company provides exposure to international markets and the chance to work with diverse teams.
• The dynamic and evolving nature of the cybersecurity industry presents opportunities to learn and develop new skills continuously.

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may vary depending on the individual's performance and the company's internal structure.

🌍 Location & Work Environment

Office Type: Algosec's headquarters are located in Ridgefield Park, New Jersey, with additional offices in London, Petah Tikva, Israel, and Singapore.

Office Location(s): The Digital Campaign Specialist role is based in Petah Tikva, Israel, with a hybrid work arrangement.

Geographic Context:

• Petah Tikva is located in the central district of Israel, approximately 15 kilometers east of Tel Aviv.
• The city is known for its vibrant tech industry and offers a mix of urban and suburban living.
• Israel is a multicultural country with a diverse range of languages, religions, and customs, providing a rich and dynamic work environment.

Work Schedule: The standard working hours for this role are 40 hours per week, with flexibility for a hybrid work arrangement.

ASSUMPTION: The work environment at Algosec is likely to be dynamic, collaborative, and fast-paced, reflecting the company's commitment to creating a friendly, diverse, and inclusive company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department to assess qualifications and cultural fit.
• Technical interview with the hiring manager or a member of the marketing team to discuss the candidate's experience and skills in digital marketing and campaign management.
• Final interview with the Global Director, Demand Generation to discuss the candidate's fit for the role and the company's culture.

Key Assessment Areas:

• Digital marketing and campaign management skills.
• Analytical and problem-solving abilities.
• Collaboration and communication skills.
• Adaptability and flexibility in adjusting to changing business priorities.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and campaign management.
• Be prepared to discuss your experience with marketing and management tools such as Marketo, HubSpot, 6sense, Salesforce, GoTo Webinar, and Monday.
• Demonstrate your understanding of the marketing and sales funnels and your ability to build digital marketing campaigns across various stages of the buyer’s journey.
• Showcase your strong analytical expertise and your ability to set measurable goals, calculate ROI, and evaluate campaign effectiveness.

ATS Keywords: Digital Marketing, Lead Generation, Campaign Management, Data Analysis, Marketing Automation, CRM Tools, Project Management, Budget Management, Cross-functional Collaboration, B2B Marketing, Analytical Skills, Problem-solving, Communication, Flexibility, Innovation, Organizational Skills

ASSUMPTION: The application process for this role may be subject to change based on business needs and may vary depending on the number of applicants and the company's internal hiring procedures.

🛠️ Tools & Technologies

• Marketo
• HubSpot
• 6sense
• Salesforce
• GoTo Webinar
• Monday

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time as the company adopts new technologies to improve its operations.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of B2B marketing attribution and the ability to utilize data and metrics to inform decision-making and measure campaign effectiveness?
• Are you comfortable working in a dynamic and fast-paced environment, balancing flexibility in adjusting to changing business priorities with the need to maintain focus on the big picture / longer-term goals?
• Do you possess excellent planning, organizational, and problem-solving skills to coordinate multiple activities and adapt to unexpected requests in a collaborative environment?

ASSUMPTION: Algosec is committed to creating a friendly, diverse, and inclusive company culture, and candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require candidates to be adaptable and flexible in adjusting to changing business priorities.
• The global nature of the company may present challenges in coordinating with international teams and stakeholders.
• The hybrid work arrangement may require candidates to be comfortable working both independently and as part of a team in a fast-paced environment.
• The competitive nature of the cybersecurity industry may present challenges in driving lead generation and revenue growth.

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the individual's skills, experience, and the company's internal structure.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on campaign management, data analysis, and cross-functional collaboration.
• In the high-tech B2B demand generation field, this role requires a deeper understanding of the marketing and sales funnels and a stronger focus on driving lead generation and revenue growth.
• Career-wise, this role offers opportunities for growth and advancement within the company, as well as exposure to international markets and diverse teams.

ASSUMPTION: The role comparison listed above is based on industry standards and may vary depending on the individual company's internal structure and specific job requirements.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to drive lead generation and revenue growth for a new product launch.
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI.
• Collaborating with cross-functional teams to create targeted content and messaging for various stages of the buyer’s journey.

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of tasks and responsibilities associated with this role and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a digital marketing campaign from start to finish, and how my role would fit into that process?
• How does the marketing team collaborate with the sales team to ensure alignment between marketing efforts and sales strategies?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
• How does the company support the professional development and growth of its employees, particularly in the digital marketing field?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the work environment, and may vary depending on the individual's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and campaign management.
• Prepare for your interviews by researching the company, its products, and its competitors, as well as brushing up on your digital marketing and campaign management skills.
• Follow up with the HR department after submitting your application to confirm receipt and inquire about the next steps in the interview process.
• If selected for an interview, be prepared to discuss your experience with marketing and management tools such as Marketo, HubSpot, 6sense, Salesforce, GoTo Webinar, and Monday.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.