📌 Core Information
🔹 Job Title: Digital Campaign Specialist (Korean Speaker)
🔹 Company: Roche
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end orchestration of campaign content delivery across all channels
- Facilitating communication between global and local teams for consistent messaging
- Supporting affiliates in achieving their content goals while aligning with Roche’s digital vision
- Building and maintaining strong relationships with stakeholders in the affiliate network
ASSUMPTION: This role requires a proactive and skilled individual with a foundational background in coordinating content production and digital campaigns. Strong organizational, multitasking, and communication skills are essential for success in this position.
📋 Key Responsibilities
✅ Drive the end-to-end orchestration of campaign and content delivery, ensuring delivery standards are met and capturing relevant feedback from stakeholders.
✅ Initiate conversations between global and local teams to reflect needs, insights, and learnings, and achieve consistent messaging across the organization.
✅ Incorporate feedback from stakeholders, revise digital campaign content requests accordingly, and ensure alignment with their expectations.
✅ Build and maintain effective working relationships with relevant stakeholders in the affiliate network by staying up-to-date with digital trends, industry innovations, and sharing best practices across affiliates.
✅ Empower affiliates to achieve their content goals while aligning with Roche’s digital vision.
✅ Support affiliates with content demand planning topics and integrate local demand forecast inputs into Roche's global demand planning methodology to ensure strategic alignment and readiness.
✅ Collect insights on localisation progress and engage with the global brand team to communicate key insights and recommendations.
ASSUMPTION: This role requires a strong understanding of digital marketing principles, content creation, and campaign management. Familiarity with the Life Science industry and its regulatory specifics is an advantage.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 3+ years of experience in content production, project management, or digital campaign management, with a focus on coordinating digital marketing initiatives across multiple channels.
Required Skills:
- Fluent in English and Korean. Past experience working with the South Korean market is an advantage.
- Solid understanding of digital marketing principles, content creation, and campaign management.
- Familiarity with the Life Science industry, including key local compliance and regulatory concepts.
- Strong organizational and multitasking abilities.
- Excellent communication and interpersonal skills.
- Proficiency in project management tools and software.
- Experience in stakeholder management and incorporating feedback into content strategies.
Preferred Skills:
- Experience working in a global or multinational organization.
- Knowledge of the Roche organization and its products.
ASSUMPTION: While not explicitly stated, having experience working with global teams and understanding global brand guidelines would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing & Communications role with 2-5 years of experience in Malaysia, the estimated salary range is MYR 80,000 - 120,000 per annum.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth within the organization.
- Dynamic and inclusive work environment that values diversity and encourages innovation.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional flexibility may be required to accommodate global team collaboration.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits package is competitive and in line with industry standards for a multinational corporation.
📌 Applicant Insights
🔍 Company Context
Industry: Roche operates in the Biotechnology Research industry, focusing on advancing science to improve people’s lives through innovative pharmaceuticals and diagnostics.
Company Size: Roche is a large organization with over 100,000 employees globally, providing a diverse and dynamic work environment.
Founded: Roche was founded in 1896 and has since grown into a global leader in healthcare, with a strong commitment to sustainability and social responsibility.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
- The company is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- great place to work
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: http://www.roche.com/
ASSUMPTION: Roche's focus on innovation, personalized healthcare, and sustainability makes it an attractive employer for individuals seeking to make a global impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in digital marketing, content production, or a related field.
Reporting Structure: The Digital Campaign Specialist reports directly to the Digital Campaigns Chapter in the Global Digital Hub and works closely with global and local teams, as well as affiliates.
Work Arrangement: This is an on-site position based in Petaling Jaya, Malaysia. However, the role may require occasional flexibility to accommodate global team collaboration.
Growth Opportunities:
- Progression to a senior role within the Digital Campaigns Chapter or the Global Digital Hub.
- Expansion into other areas of digital marketing or communications within Roche.
- Opportunities to work on global projects and gain international experience.
ASSUMPTION: Given Roche's global presence and commitment to employee development, there are ample opportunities for career growth and progression within the organization.
🌍 Location & Work Environment
Office Type: Roche's Petaling Jaya office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a bustling city located in the state of Selangor, Malaysia, with a vibrant mix of commercial and residential areas.
- The city offers a range of amenities, including shopping malls, restaurants, and entertainment options, making it an attractive place to live and work.
- Petaling Jaya is well-connected by public transportation, with easy access to Kuala Lumpur, the capital city of Malaysia.
Work Schedule: Standard office hours, Monday to Friday, with occasional flexibility required for global team collaboration.
ASSUMPTION: Petaling Jaya offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Roche careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with hiring managers and team members to discuss the role, responsibilities, and expectations.
- Final interview with the Global Digital Hub leadership team to assess strategic fit and alignment with Roche's digital vision.
Key Assessment Areas:
- Digital marketing and content production skills.
- Communication and interpersonal skills, with a focus on stakeholder management.
- Cultural fit and alignment with Roche's values and mission.
- Problem-solving and analytical skills, with the ability to manage multiple projects simultaneously.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your understanding of Roche's digital vision and how your skills and experiences align with the company's goals.
- Prepare examples of your past work that showcase your ability to drive end-to-end campaign content delivery and facilitate global-local team collaboration.
ATS Keywords: Digital Marketing, Content Production, Project Management, Stakeholder Management, Communication, Interpersonal Skills, Organizational Skills, Multitasking, Life Science Knowledge, Regulatory Compliance, Campaign Management, Content Strategy, Collaboration, Feedback Incorporation, Demand Planning, Trend Awareness
ASSUMPTION: Roche's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, JIRA)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
- Global brand management tools (e.g., Brandfolder, Bynder)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Roche's global standards and the candidate's area of focus.
👔 Cultural Fit Considerations
Company Values:
- Patient focus: Roche is committed to improving the lives of patients and making a sustainable contribution to society.
- Integrity: Roche conducts its business with integrity, honesty, and transparency, adhering to the highest ethical standards.
- Courage: Roche encourages innovation, creativity, and calculated risk-taking to drive progress and achieve excellence.
Work Style:
- Collaborative: Roche fosters a culture of teamwork and cross-functional collaboration to drive innovation and success.
- Agile: Roche embraces change and encourages continuous learning and improvement to stay ahead in a rapidly evolving industry.
- Patient-centric: Roche prioritizes the needs and well-being of patients in all its decision-making processes.
Self-Assessment Questions:
- How do you align with Roche's patient focus value, and how have you demonstrated this in your past experiences?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure the successful delivery of each project?
- How do you approach incorporating feedback from stakeholders into your content strategies, and can you share a specific example from your past experiences?
ASSUMPTION: Roche's culture values patient focus, integrity, courage, collaboration, agility, and patient-centricity. Candidates who can demonstrate alignment with these values and a strong work ethic are likely to thrive in the organization.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills.
- Working with global teams may necessitate flexibility in working hours and communication styles to accommodate different time zones and cultural norms.
- Keeping up-to-date with digital trends and industry innovations may require continuous learning and professional development.
- Navigating the complexities of the Life Science industry and its regulatory specifics may present unique challenges for candidates without relevant experience.
ASSUMPTION: While Roche offers a dynamic and rewarding work environment, candidates should be prepared to face these potential challenges and leverage their skills and experiences to overcome them.
📈 Similar Roles Comparison
- Compared to other digital campaign specialist roles, this position offers the opportunity to work with a global organization and gain international experience.
- In the Life Science industry, Roche is a leader in both pharmaceuticals and diagnostics, providing a unique opportunity to work at the intersection of these two fields.
- Career progression in this role may lead to senior positions within the Digital Campaigns Chapter or the Global Digital Hub, with potential expansion into other areas of digital marketing or communications.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and aspirations when comparing it to other similar positions in the industry.
📝 Sample Projects
- Managing the end-to-end content delivery for a global marketing campaign, including coordination with global and local teams, stakeholders, and affiliates.
- Facilitating a global brand engagement workshop to align local content plans with Roche's global digital vision and reuse strategy.
- Developing a content demand planning process for a specific therapeutic area, integrating local demand forecast inputs into Roche's global demand planning methodology.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Digital Campaign Specialist might face in this role, requiring a diverse skill set and strong problem-solving abilities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a digital campaign project, and how does this role fit into that process?
- How does Roche support the professional development and career growth of its employees, particularly in the Digital Campaigns Chapter or the Global Digital Hub?
- Can you provide an example of a time when Roche's digital vision was successfully implemented, and what was the role of the Digital Campaign Specialist in that process?
- How does Roche ensure consistent messaging and branding across its global and local teams, and what is the role of the Digital Campaign Specialist in maintaining this consistency?
- What are the key performance indicators (KPIs) for this role, and how does Roche track and measure success in digital campaign management?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the organization, enabling them to make a more informed decision about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Roche's careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your digital marketing, content production, and stakeholder management abilities.
- Prepare examples of your past work that demonstrate your ability to drive end-to-end campaign content delivery and facilitate global-local team collaboration.
- Follow up with Roche's recruitment team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
