Digital Campaign Subchapter Lead

📌 Core Information

🔹 Job Title: Digital Campaign Subchapter Lead

🔹 Company: Roche

🔹 Location: Riga, Rīga, Latvia

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site/Hybrid (2 days/week from the office)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a team of digital campaign specialists
• Strategic planning and execution of high-impact digital campaigns
• Cross-functional collaboration with various teams to achieve organizational goals
• Process optimization and governance to ensure operational excellence
• Fostering a culture of continuous learning and improvement

ASSUMPTION: This role requires a balance of strategic thinking, leadership, and operational excellence to drive digital campaign success across multiple channels.

📋 Key Responsibilities

✅ Coordinate subchapter operations, onboard, and mentor team members to ensure proficiency in executing high-impact digital campaigns

✅ Provide strategic vision and direction, optimize processes, manage escalations, and ensure seamless coordination among teams to achieve organizational goals

✅ Continuously monitor and optimize resource utilization to ensure customer satisfaction and effective delivery of objectives

✅ Foster a culture of continuous improvement, encouraging team members to grow and develop their digital capabilities

✅ Build strong relationships with other Subchapter Leads to align on strategic priorities, accelerate decision-making, and support each other

✅ Gather and share best practices, creating a community of learning and synergy

✅ Establish and maintain process governance principles, ensuring proper documentation and adherence to best practices within the scope of responsibility

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and operational management to ensure the successful delivery of digital campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in digital operations with a proven track record in omnichannel marketing and content delivery, and at least 3 years in coaching, leadership, and people development

Required Skills:

• Excellent communication skills in English (additional languages are a plus)
• Proven experience in navigating complex, multicultural environments
• Strong project and change management capabilities
• Analytical, detail-oriented, and efficient time management skills
• Ability to work under pressure and manage complex issues independently
• Tech enthusiast with proficiency in various digital tools

Preferred Skills:

• Experience in the pharmaceutical or healthcare industry
• Familiarity with Roche's products and services

ASSUMPTION: Given the global nature of this role, candidates with experience working in multicultural environments and managing remote teams will be highly valued.

💰 Compensation & Benefits

Salary Range: 2300 EUR gross/monthly (final salary depends on the successful candidate's level of experience, skills, and qualifications)

Benefits:

• Roche Annual Bonus
• Monthly Transportation Allowance
• Home Office Set-Up Equipment
• Health Insurance
• Life/Accident Insurance
• Full Salary When On Sick Leave For The First 9 Days
• Eyeglasses Settlement
• One-Time Payment Options For Various Events In Life
• Service Awards (Additional Holidays & Bonus Payment)
• Hybrid Work Model (2 days/week from the office)

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global, with a significant presence in Latvia)

Founded: 1896 (Headquarters in Switzerland)

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the world’s largest biotech company, with truly differentiated medicines in various therapeutic areas
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• Biotechnology
• Innovation
• Personalized Healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare Technology
• Big Data

Company Website: www.roche.com

ASSUMPTION: Roche's global presence and extensive product portfolio provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth into more senior roles within the organization

Reporting Structure: This role reports directly to the Global Digital Hub's leadership team and has oversight of a team of digital campaign specialists

Work Arrangement: Hybrid (2 days/week from the office, with the remainder of the week working remotely)

Growth Opportunities:

• International assignments and internal position changes
• Development opportunities through Roche's learning resources, free language courses, and training
• Potential to shape one's career within the organization

ASSUMPTION: Given Roche's global presence and commitment to employee development, there are numerous opportunities for career growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities

Office Location(s): Riga, Latvia

Geographic Context:

• Riga is the capital and largest city of Latvia, with a population of approximately 632,600 people
• The city is known for its rich history, beautiful architecture, and vibrant cultural scene
• Riga is also a major economic hub in the Baltic region, with a strong focus on technology, finance, and business services

Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The Riga office provides a dynamic and collaborative work environment, with easy access to various amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Roche's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Roche's products, services, and company culture in your application materials
• Prepare examples of your past achievements in digital campaign management and leadership

ATS Keywords: Digital Campaign Management, Digital Operations, Omnichannel Marketing, Content Delivery, Team Leadership, Process Optimization, Roche, Global Digital Hub, Hybrid Work

ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials to demonstrate your fit for this role and Roche's company culture.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Adobe Campaign)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Proficiency in relevant digital marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Data-driven and analytical
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you embody Roche's values in your daily work?
• Describe a time when you had to manage a complex digital campaign under tight deadlines. How did you ensure the successful delivery of the project?
• How do you approach continuous learning and development in your role as a digital campaign leader?

ASSUMPTION: Roche places a strong emphasis on cultural fit and alignment with the company's values, so applicants should be prepared to demonstrate their fit with the organization's culture during the interview process.

⚠️ Potential Challenges

• Managing a remote team with members across different time zones
• Balancing strategic planning and day-to-day operational tasks
• Navigating a complex, global organization with multiple stakeholders
• Keeping up with the latest digital marketing trends and technologies

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to continuous learning and development.

📈 Similar Roles Comparison

• This role is unique in its focus on digital campaign management within a global pharmaceutical company
• Compared to similar roles in other industries, this position offers a unique opportunity to work at the intersection of biotechnology, digital marketing, and global business
• Career progression in this role could lead to more senior leadership positions within Roche's global digital hub or other areas of the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a global digital campaign to launch a new pharmaceutical product
• Optimizing the digital presence of Roche's diagnostic portfolio to improve customer engagement and drive sales
• Managing a team of digital specialists to create and distribute targeted content across multiple channels to support a major corporate initiative

ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the Digital Campaign Subchapter Lead role and the impact it can have on Roche's business.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategy of the Global Digital Hub and Roche's digital transformation efforts?
• What are the key priorities for this role in the first 90 days?
• How does Roche support the professional development and growth of its digital marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Roche foster a culture of innovation and continuous improvement within its digital marketing teams?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in digital campaign management and leadership
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.