📌 Core Information
🔹 Job Title: Digital Commerce Product Marketing Manager
🔹 Company: VTEX
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing clear, differentiated messaging for B2B/B2C commerce scenarios
- Creating compelling narratives tailored to specific industries
- Building and delivering enablement content for sales teams
- Translating VTEX product capabilities into tangible business value for executive buyers
- Supporting GTM execution across mid-market to enterprise customers
ASSUMPTION: This role requires a strong understanding of digital commerce, competitive insights, and the ability to shape winning strategies in high-opportunity segments.
📋 Key Responsibilities
✅ Develop clear, differentiated messaging for B2B/B2C commerce scenarios, including self-service portals, branded marketplaces, and multi-channel product catalogs
✅ Create compelling narratives tailored to Retail, CPG, and Industrial sectors, addressing specific business challenges and opportunities
✅ Build and deliver enablement content such as sales playbooks, battlecards, competitive positioning, and persona-based messaging to support sales teams
✅ Translate VTEX product capabilities across B2C and B2B Digital Commerce, Marketplace, and Order Orchestration into tangible business value for executive buyers
✅ Support GTM execution across mid-market to enterprise customers ($300M–$5B+), with an emphasis on channel partnerships and digital transformation
ASSUMPTION: This role requires strong cross-functional collaboration with product, sales, and marketing teams to ensure consistent messaging and effective enablement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in product marketing or GTM roles at B2B/B2C software or digital commerce companies
Required Skills:
- Proven experience positioning commerce platforms (e.g., Salesforce Commerce Cloud, Adobe Commerce, SAP Commerce, Shopify Plus, BigCommerce, commercetools)
- Demonstrated success crafting content and messaging for enterprise brands and industries with complex pricing, SKU depth, and channel distribution
- Exceptional storytelling and communication skills, with the ability to turn product depth into executive-relevant narratives
- Strong cross-functional operator comfortable aligning with product, sales, and marketing teams
Preferred Skills:
- Experience with VTEX or similar commerce platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in digital commerce and a strong understanding of enterprise-level sales cycles will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Competitive compensation
- Extended parental leave
- Medical insurance
- Ticket restaurant
- Life Insurance
- Legal plan
- Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
- Free shipping on 1000+ VTEX stores
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital commerce and order management
Company Size: 1,001-5,000 employees, offering a mid-sized company culture with opportunities for collaboration and growth
Founded: 2000, with a history of innovation and growth in the e-commerce industry
Company Description:
- VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack
- Trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries
- Offers a pragmatic composability approach, empowering brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions
Company Specialties:
- e-commerce
- e-commerce Platform
- B2B e-Commerce
- B2C e-Commerce
- B2B2C e-Commerce
- e-commerce Cloud Software
- SaaS
- e-commerce Omnichannel
- Cloud Commerce
- and Commerce
Company Website: www.vtex.com
ASSUMPTION: VTEX's extensive client base and industry recognition indicate a strong and stable company with significant growth potential.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product, sales, and regional go-to-market teams
Work Arrangement: Remote OK, with flexibility for hybrid or on-site work arrangements as needed
Growth Opportunities:
- Potential career progression into leadership roles within the marketing team or other departments
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Chance to gain experience in a dynamic, international environment with a strong focus on innovation and digital transformation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: VTEX has multiple offices worldwide, with the option for remote work
Office Location(s): London, New York, Rio de Janeiro, São Paulo, Bahía Blanca, Santiago, Bogotá, Lima, Barcelona, Berlin, Milan, and Bucharest
Geographic Context:
- The United States office is located in New York, offering a vibrant and diverse work environment
- VTEX's global presence allows for collaboration with teams and clients across various time zones and cultures
- The company's international focus provides opportunities for travel and exposure to different markets
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: VTEX's global presence and flexible work arrangements enable employees to work in a dynamic, multicultural environment with opportunities for international collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Storytelling and communication skills
- Cross-functional collaboration and teamwork
- Understanding of digital commerce and enterprise-level sales cycles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Demonstrate your understanding of VTEX's platform and its competitive advantages
- Prepare examples of your messaging and enablement content for B2B/B2C commerce scenarios
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Digital Commerce, Retail, Consumer Packaged Goods, Industrial, Messaging, Storytelling, Cross-Functional Collaboration, Competitive Positioning, Enterprise Sales, B2B, B2C, Narrative Creation, Channel Partnerships
ASSUMPTION: VTEX's application process is designed to assess candidates' skills and cultural fit, with a focus on product marketing expertise and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: VTEX uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a dynamic, international environment with a strong focus on innovation and digital transformation?
- Are you comfortable working with cross-functional teams and aligning with various stakeholders?
- Do you have a proven track record of crafting compelling narratives and turning product depth into executive-relevant messaging?
ASSUMPTION: VTEX's company culture values innovation, collaboration, and customer-centricity, seeking candidates who align with these principles and thrive in a dynamic, international environment.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Balancing the needs of various stakeholders, including product, sales, and marketing teams
- Keeping up with the latest trends and developments in digital commerce and enterprise-level sales cycles
- Adapting to a remote or hybrid work environment, with potential challenges in communication and collaboration
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on B2B/B2C commerce scenarios and enterprise-level sales cycles
- VTEX's global presence and international client base offer unique opportunities for collaboration and growth not typically found in regional or domestic roles
- Career progression in this role may follow a path towards leadership within the marketing team or other departments, rather than a linear progression within product marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional product marketing positions, with a strong focus on digital commerce, enterprise-level sales cycles, and international collaboration.
📝 Sample Projects
- Developing a comprehensive sales playbook for the Retail sector, addressing omnichannel enablement and other business challenges
- Creating competitive positioning and battlecards for VTEX's platform compared to major competitors in the digital commerce space
- Building a narrative framework for the Industrial sector, highlighting the configurability and bulk ordering capabilities of VTEX's platform
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables expected in this role, with a focus on developing compelling narratives and enabling sales teams.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall growth and expansion into new markets?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VTEX's company culture foster innovation and collaboration within the marketing team and across departments?
- What opportunities are there for professional development and growth within the company?
- How does VTEX approach remote or hybrid work arrangements, and what resources are available to support employees in this environment?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of your messaging and enablement content for B2B/B2C commerce scenarios
- Prepare for interviews by researching VTEX's platform, competitive landscape, and industry trends
- Follow up with the hiring manager within one week after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
