📌 Core Information
🔹 Job Title: Digital Communications Professional
🔹 Company: Apollo
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive social strategy to achieve business objectives
- Driving corporate digital strategy efforts and advocating for integration across the company
- Tracking and evaluating performance of digital efforts across social platforms
- Educating business partners and leaders on integrating social channels with specific business objectives
- Proactively identifying areas for improvement and working with internal teams to implement changes
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and deep expertise in social channels to drive business outcomes.
📋 Key Responsibilities
✅ Create and implement a comprehensive social strategy to effectively leverage social channels to achieve specific business outcomes, including paid social advertising campaigns
✅ Serve as the primary driver of corporate digital strategy efforts and advocate for integration of all social channel initiatives across the company
✅ Track and evaluate performance of digital efforts across all social platforms and against business objectives. Leverage analytics to test, learn, and drive social content strategy
✅ Educate business partners and leaders on how to integrate and align social channels with their specific business objectives
✅ Proactively identify areas for improvement across Apollo’s social presence on an ongoing basis and work with internal teams and agency support to implement changes
✅ Serve as a subject matter expert on social strategy, and provide guidance on new platform opportunities, social channels, best practices, and help train team members when needed
✅ Help maintain internal content libraries (i.e., content management systems like HearSay) and work in partnership with team members who lead other digital platforms like Today@Apollo and Apollo.com
ASSUMPTION: This role requires a strong understanding of existing and emerging social communications channels and the ability to drive business outcomes through appropriate channel selection.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-8 years of relevant work experience
Required Skills:
- Exceptional written and verbal communication skills
- Critical thinker with excellent judgement in decision-making
- Highly entrepreneurial and self-motivated individual, able to thrive in a dynamic and passionate work environment, and respond quickly and efficiently under tight deadlines
- Excellent project management skills
- Thorough understanding of existing and emerging social communications’ channels and ability to drive business outcomes through appropriate channel selection
- Extensive knowledge of digital operating systems, content management systems, and publishing tools; expertise across all social media platforms; knowledge of Adobe suite, particularly Photoshop and InDesign a plus
- Understanding of AI, including how it could best be used by communications and social teams
- Campaign experience and analytical skills to regularly test and learn, interpret campaign data and metrics
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the financial services industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $200,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off policy
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to meet deadlines or attend events.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the financial services industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Apollo is a leading global alternative asset manager, providing clients with access to a broad array of private equity, real assets, and credit strategies. The company's asset management business seeks to provide clients with excess return at every point along the risk-reward spectrum.
Company Size: Apollo has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Apollo was founded in 1990 and has since grown into a high-growth, global alternative asset manager.
Company Description:
- Apollo is committed to championing opportunity and providing innovative capital solutions for growth
- The company's patient, creative, and knowledgeable approach to investing aligns clients, businesses, employees, and communities to expand opportunity and achieve positive outcomes
- Apollo's retirement services business, Athene, specializes in helping clients achieve financial security by providing a suite of retirement savings products and acting as a solutions provider to institutions
Company Specialties:
- Private Equity
- Real Assets
- Credit
Company Website: www.apollo.com
ASSUMPTION: Apollo's focus on innovation, growth, and alignment with various stakeholders creates an environment that values strategic thinkers and collaborative team members.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-8 years of relevant experience, seeking to advance their career in digital communications within the financial services industry.
Reporting Structure: The Digital Communications Professional will report directly to the Head of Corporate Communications and work closely with various internal teams, including marketing, public relations, and digital strategy teams.
Work Arrangement: This is an on-site position based in New York, New York. Occasional remote work may be considered, but the role requires regular on-site presence for collaboration and meetings.
Growth Opportunities:
- Potential career progression into senior leadership roles within the communications department or other areas of the business
- Opportunities to work on high-impact projects and initiatives, driving business outcomes and expanding professional skills
- Access to professional development opportunities, including training, workshops, and mentorship programs
ASSUMPTION: Apollo's mid-sized company environment and focus on growth provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Apollo's New York City office is a modern, collaborative workspace with open floor plans, meeting rooms, and employee amenities.
Office Location(s): 9 West 57th Street, New York, NY 10019
Geographic Context:
- New York City is a major global financial hub, offering a vibrant and dynamic work environment with numerous networking opportunities
- The office is conveniently located in Midtown Manhattan, close to public transportation, restaurants, and cultural attractions
- Apollo's New York office houses various teams and departments, fostering a collaborative and interconnected work environment
Work Schedule: Standard business hours, Monday through Friday, with occasional evenings and weekends required to meet deadlines or attend events.
ASSUMPTION: Apollo's New York City office provides a stimulating and collaborative work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the Head of Corporate Communications and a member of the communications team
- Second-round interview with additional stakeholders, including senior leadership
- Final interview with the Chief Communications Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of social media platforms and digital communications trends
- Cultural fit and alignment with Apollo's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Apollo's business and the financial services industry in your application materials
- Prepare examples of your social media strategy, campaign management, and analytics skills to discuss during interviews
- Research Apollo's company culture and values to ensure a strong cultural fit
ATS Keywords: Social Media Strategy, Digital Communications, Project Management, Analytics, Financial Services, Apollo, New York City
ASSUMPTION: Apollo's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Content management systems (e.g., HearSay, WordPress)
- Adobe Creative Suite (Photoshop, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Excellence
- Accountability
Work Style:
- Entrepreneurial and self-motivated
- Adaptable and responsive to changing priorities and deadlines
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Apollo's core values, particularly integrity and collaboration?
- How do you approach working in a dynamic and fast-paced environment with shifting priorities?
- Can you provide an example of a time when you successfully managed a project with tight deadlines and multiple stakeholders?
ASSUMPTION: Apollo values candidates who demonstrate strong alignment with the company's core values and a proactive, collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a complex organization and collaborating with various internal teams
- Keeping up with the rapidly evolving social media landscape and emerging trends
- Working in a fast-paced and dynamic environment with shifting priorities
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position focuses primarily on digital communications and social media strategy
- Apollo's mid-sized company environment offers a more collaborative and interconnected work experience compared to larger enterprises
- Career progression opportunities may include senior leadership roles within the communications department or other areas of the business
ASSUMPTION: Candidates should consider the unique focus on digital communications and the mid-sized company environment when evaluating this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive social media strategy for a new product launch
- Analyzing and optimizing the performance of existing social media campaigns to improve engagement and conversions
- Collaborating with internal teams to create and distribute thought leadership content across various social media platforms
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the Digital Communications Professional role at Apollo.
❓ Key Questions to Ask During Interview
- How does this role fit into Apollo's overall communications strategy, and how will my work contribute to the company's goals?
- Can you describe the team structure and dynamics within the communications department?
- How does Apollo support the professional development and growth of its employees, particularly in the communications department?
- What are the most significant challenges facing the communications department in the coming year, and how can this role help address them?
- How does Apollo's company culture foster collaboration and innovation within the communications department?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media strategy, campaign management, and analytics skills to discuss during interviews
- Research Apollo's company culture and values to ensure a strong cultural fit
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
