Digital Communications Specialist

📌 Core Information

🔹 Job Title: Digital Communications Specialist

🔹 Company: Stampin' Up! Inc

🔹 Location: Riverton, UT, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing email marketing campaigns, including audience segmentation, list maintenance, and deployment
• Building and maintaining email automation journeys
• Collaborating with internal teams and external partners to ensure timely and accurate delivery of campaigns
• Supporting social media efforts through content scheduling and caption writing
• Participating in regular touch base meetings to ensure alignment and progress

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as the ability to work evenings and weekends to support global needs.

📋 Key Responsibilities

✅ Facilitate email marketing execution, including audience segmentation, list maintenance, drafting, testing, and deployment using a detailed checklist process

✅ Build, test, and maintain email automation journeys

✅ Collaborate with internal teams and external partners to support email campaign needs, offering technical guidance and to help ensure timely, accurate delivery

✅ Support social media as needed through content scheduling, caption writing, and collaboration with creative teams

✅ Participate in regular touch base meetings to ensure alignment and progress across email and social campaigns

ASSUMPTION: This role may require working scheduled evenings and weekends to support global email and social media needs.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, marketing, or related field

Experience: 1-2 years of experience in digital communications and using social media to promote a company or product

Required Skills:

• Proficiency with social media schedulers (e.g. Hootsuite) and email management platforms (e.g. Mailchimp)
• Proficiency with social media platforms, including Facebook, Instagram, Pinterest, and YouTube
• High level of organization and attention to detail
• Availability on scheduled evenings and weekends to support various email and social media needs globally (as assigned)

Preferred Skills:

• Experience with email automation tools
• Familiarity with the direct sales industry

ASSUMPTION: While not explicitly stated, experience with email automation tools and familiarity with the direct sales industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Utah)

Benefits:

• Competitive benefits package
• Casual dress code
• Crafting experiences
• Paid personal time off
• Tuition assistance and 401(k) programs

Working Hours: Full-time, with flexibility to work scheduled evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Utah. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail art supplies, specifically focused on paper crafting and direct sales

Company Size: 201-500 employees (mid-sized company, offering opportunities for growth and collaboration)

Founded: 1988, with a rich history in the paper crafting and direct sales industry

Company Description:

• Stampin' Up! is a global paper crafting company specializing in decorative rubber and photopolymer stamps, as well as accessories for greeting cards, craft projects, home décor, and memory keeping
• The company's products are not sold in stores but may be purchased through a network of independent sales consultants called Stampin’ Up! demonstrators
• Stampin' Up! is committed to helping crafters discover and express their creativity through its wide assortment of rubber stamp images, stamping techniques, and designs

Company Specialties:

• Rubber Stamps
• Paper Crafting
• Card Making
• Direct Sales
• Home Parties
• Paper Crafting & Scrapbooking Accessories
• Paper Crafting & Scrapbooking Tools

Company Website: http://www.stampinup.com

ASSUMPTION: Stampin' Up! is a well-established company in the paper crafting and direct sales industry, offering a unique opportunity for candidates interested in this niche.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the marketing and communications department

Reporting Structure: This role may report to the Marketing Manager or a similar position, depending on the company's organizational structure

Work Arrangement: On-site, full-time, with flexibility to work scheduled evenings and weekends as needed

Growth Opportunities:

• Advancement within the marketing and communications department, such as moving into a senior role or specializing in a specific area
• Expanding skills and knowledge in digital communications, email marketing, and social media management
• Potential opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: As a mid-sized company, Stampin' Up! offers opportunities for growth and development, allowing employees to expand their skills and advance their careers over time.

🌍 Location & Work Environment

Office Type: On-site, with a casual dress code and a focus on work-life balance

Office Location(s): Riverton, UT, USA (headquarters) and Kanab, UT, USA

Geographic Context:

• Riverton, UT, USA is a suburb of Salt Lake City, offering a mix of urban and suburban living
• The area is known for its high quality of life, with a strong job market, affordable housing, and numerous recreational opportunities
• Stampin' Up!'s headquarters is located in a modern office park, providing a professional work environment

Work Schedule: Full-time, with flexibility to work scheduled evenings and weekends as needed to support global email and social media needs

ASSUMPTION: The work schedule for this role may require some flexibility to accommodate global email and social media needs, but Stampin' Up! is committed to maintaining a healthy work-life balance for its employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Digital communications skills and experience
• Email marketing and automation proficiency
• Social media management and content creation
• Organization and attention to detail
• Availability to work scheduled evenings and weekends as needed

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the paper crafting and direct sales industries in your application materials
• Prepare examples of your email marketing and social media campaigns, as well as any relevant analytics or results
• Be ready to discuss your availability to work scheduled evenings and weekends as needed

ATS Keywords: Digital Communications, Email Marketing, Social Media, Content Scheduling, Caption Writing, Collaboration, Organization, Attention to Detail, Global Campaigns, Direct Sales, Paper Crafting

ASSUMPTION: Stampin' Up!'s application process may vary depending on the specific needs of the role and the company's current hiring practices.

🛠️ Tools & Technologies

• Social media schedulers (e.g. Hootsuite)
• Email management platforms (e.g. Mailchimp)
• Email automation tools (e.g. Klaviyo, HubSpot)
• Social media platforms (e.g. Facebook, Instagram, Pinterest, YouTube)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• We care about people first
• We act with courage
• We better our best
• We own it

Work Style:

• Collaborative and team-oriented
• Focused on work-life balance
• Committed to continuous learning and growth

Self-Assessment Questions:

• Do you align with Stampin' Up!'s core values, and how have you demonstrated these values in your previous roles?
• Are you comfortable working scheduled evenings and weekends as needed to support global email and social media needs?
• How do you approach continuous learning and growth in your professional development?

ASSUMPTION: Stampin' Up! is committed to finding candidates who align with its core values and are eager to contribute to the company's mission and culture.

⚠️ Potential Challenges

• Managing global email and social media campaigns may require working scheduled evenings and weekends
• The paper crafting and direct sales industries may be new to some candidates, requiring a learning curve
• Balancing the need for creativity and innovation with the company's established brand and products
• Keeping up with the latest trends and best practices in digital communications and social media management

ASSUMPTION: These potential challenges are common to roles in the digital communications and social media management fields, and candidates should be prepared to address them in their applications and interviews.

📈 Similar Roles Comparison

• Digital Communications Specialist roles in other industries may have different target audiences and campaign goals
• Roles in the paper crafting and direct sales industries may require additional knowledge of the specific products and target market
• Career paths in digital communications and social media management may vary depending on the company's size, industry, and growth opportunities

ASSUMPTION: Candidates should research similar roles in the paper crafting and direct sales industries to better understand the unique aspects of this position and the company's needs.

📝 Sample Projects

• Managing an email marketing campaign for a new product launch, including audience segmentation, list maintenance, and deployment
• Creating and implementing an email automation journey to improve customer engagement and retention
• Supporting a social media campaign for an upcoming event or promotion, including content scheduling and caption writing

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and campaigns may vary depending on the company's current needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing and communications strategy?
• How does Stampin' Up! support work-life balance for its employees, particularly in roles that may require flexibility to work scheduled evenings and weekends?
• What opportunities are there for growth and development within the marketing and communications department, and the company as a whole?
• How does Stampin' Up! approach innovation and creativity in its digital communications and social media management efforts?
• What are the most challenging aspects of this role, and how has the company supported previous employees in addressing these challenges?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development, but candidates should also prepare their own questions based on their research and personal priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your email marketing and social media campaigns, as well as any relevant analytics or results
• Be ready to discuss your availability to work scheduled evenings and weekends as needed
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.