Digital Consumer Marketing Director Grooming & Beauty

📌 Core Information

🔹 Job Title: Digital Consumer Marketing Director Grooming & Beauty

🔹 Company: Philips

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading the digital consumer marketing strategy for the Grooming & Beauty category
• Integrating digital, AI, and data-driven capabilities into consumer propositions and marketing execution
• Building and leading a high-performing team of digital consumer marketing managers
• Driving the development and implementation of digital-first consumer propositions and experiences
• Collaborating with global and local teams to ensure market readiness and scalability of digital solutions

ASSUMPTION: This role requires a strategic mindset with a strong focus on digital transformation and consumer engagement. The ideal candidate will have a proven track record in digital consumer marketing, preferably within the FMCG or beauty industries.

📋 Key Responsibilities

✅ Define and lead the digital consumer marketing strategy for the Grooming & Beauty category, aligned with front-end innovation and category growth priorities

✅ Champion the integration of digital (apps), AI, and data-driven capabilities into consumer propositions and marketing execution

✅ Act as a strategic partner to category, R&D, and commercial teams to ensure digital is embedded from ideation to market delivery

✅ Lead a high-performing team of Digital Consumer Marketing Managers (Grooming, Shaving, Beauty) and the Program Manager for New Business Models

✅ Foster a culture of innovation, agility, and continuous learning within the team

✅ Build internal capabilities in digital apps, data analytics, and AI-driven personalization

✅ Drive the development and implementation of digital-first consumer propositions and experiences

✅ Translate consumer insights and market trends into actionable digital strategies

✅ Define KPIs and success metrics for digital initiatives and ensure data-driven decision-making

✅ Monitor and optimize digital marketing performance across channels and touchpoints

✅ Collaborate with global and local teams to ensure market readiness and scalability of digital solutions

ASSUMPTION: The role requires a balance of strategic thinking, team leadership, and hands-on execution to drive digital transformation and consumer engagement within the Grooming & Beauty category.

🎯 Required Qualifications

Education: Master’s degree in marketing, Digital Innovation, Business, or related field

Experience: 8+ years of experience in digital consumer marketing, preferably within consumer goods/FMCG/Consumer health or beauty/grooming industries

Required Skills:

• Proven track record of leading digital transformation and launching digital-first propositions
• Strong understanding of digital ecosystems, AI, data analytics, and consumer engagement platforms
• Proven track record of launching and scaling mobile applications to achieve top-tier rankings
• Experience managing cross-functional teams and working with product development, marketing, and design stakeholders in a global matrix environment
• Excellent strategic thinking, communication, and stakeholder management skills
• A visionary mindset with the ability to translate strategy into execution
• Deep consumer empathy and a passion for delivering exceptional digital experiences
• A collaborative leadership style that inspires and empowers teams
• A strong drive to innovate and challenge the status quo

Preferred Skills:

• Experience working in a multinational corporation
• Fluency in multiple languages

ASSUMPTION: Given the strategic nature of the role, candidates should have a strong educational background and extensive experience in digital consumer marketing, with a proven track record of driving digital transformation and consumer engagement.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI-estimated based on industry standards for a senior digital marketing role in the Netherlands)

Benefits:

• Competitive benefits package, including health insurance and pension plan
• Employee stock purchase plan
• Flexible work arrangements (hybrid model)
• Opportunities for professional development and career growth

Working Hours: Full-time (40 hours per week), with the option to work remotely for up to 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology sector, focusing on improving people's health and well-being through meaningful innovation. The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong focus on innovation and sustainability.

Company Description:

• Philips is a health technology company that aims to improve people's health and well-being through meaningful innovation
• The company focuses on connected health care, with a strong emphasis on data-driven decision-making and seamless patient experiences
• Philips operates in over 100 countries and has a diverse portfolio of products and services, including medical imaging, healthcare informatics, and consumer health

Company Specialties:

• Healthcare technology
• Medical imaging
• Healthcare informatics
• Consumer health
• Health systems

Company Website: https://www.philips.com/

ASSUMPTION: Philips is a well-established company with a strong focus on innovation and sustainability. The company's size and global presence offer opportunities for career growth and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: Senior Manager/ Director level, with the potential for career progression within the digital marketing function or into a broader leadership role

Reporting Structure: The role reports directly to the Head of Marketing for the Grooming & Beauty business unit and may have matrixed reporting relationships with other functions, such as R&D and commercial teams

Work Arrangement: Hybrid work arrangement, with the option to work remotely for up to 2 days per week

Growth Opportunities:

• Potential for career progression within the digital marketing function or into a broader leadership role
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business
• Access to professional development and training opportunities

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential for career progression within the digital marketing function or into a broader leadership role. The role also provides opportunities to work on cross-functional projects and gain exposure to other areas of the business.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with the option to work remotely for up to 2 days per week

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city of the Netherlands, with a population of over 870,000 people
• The city is known for its vibrant cultural scene, historic architecture, and diverse neighborhoods
• Amsterdam is a global hub for business, finance, and technology, with a strong focus on sustainability and innovation

Work Schedule: Full-time (40 hours per week), with the option to work remotely for up to 2 days per week

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while still providing opportunities for collaboration and face-to-face interaction with team members and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Final round interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and digital marketing expertise
• Leadership skills and team management experience
• Cultural fit and alignment with Philips' values
• Problem-solving skills and ability to drive results

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your digital marketing strategy and approach to consumer engagement
• Demonstrate your ability to lead and manage high-performing teams
• Showcase your understanding of the Grooming & Beauty category and Philips' business

ATS Keywords: Digital Marketing, Consumer Engagement, AI, Data Analytics, Team Leadership, Digital Transformation, Consumer Insights, Market Trends, Performance Optimization, Stakeholder Management, Agility, Digital Ecosystems, Mobile Applications

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, digital marketing expertise, leadership skills, and cultural fit. Candidates should be prepared to discuss their digital marketing strategy and approach to consumer engagement, as well as their ability to lead and manage high-performing teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
• Data analytics and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The role will require proficiency in marketing automation platforms, CRM systems, data analytics and visualization tools, project management tools, and collaboration and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Customer first: We put the needs of our customers first, always
• Quality: We strive for excellence through continuous improvement
• Respect: We value and respect each other, our customers, and our partners
• Integrity: We act with honesty and integrity in all that we do
• Sustainability: We are committed to creating a sustainable future for our business and the world

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Data-driven and analytical
• Innovative and creative
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of driving digital transformation and consumer engagement in the FMCG or beauty industries?
• Are you comfortable working in a hybrid work environment and collaborating with global and local teams?
• Do you have strong leadership skills and the ability to inspire and empower teams?
• Are you passionate about delivering exceptional digital experiences and driving results?

ASSUMPTION: Philips values a customer-first approach, quality, respect, integrity, and sustainability. The ideal candidate will be collaborative, agile, data-driven, innovative, results-focused, and accountable, with a strong track record of driving digital transformation and consumer engagement in the FMCG or beauty industries.

⚠️ Potential Challenges

• Balancing strategic thinking with hands-on execution
• Managing a diverse team with varying levels of digital marketing expertise
• Navigating a complex, matrixed organization
• Driving change and digital transformation in a large, established company
• Ensuring alignment with global and local teams and market readiness for digital solutions

ASSUMPTION: The role presents several challenges, including balancing strategic thinking with hands-on execution, managing a diverse team, navigating a complex organization, driving change, and ensuring alignment with global and local teams. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on digital consumer marketing within the Grooming & Beauty category for a global health technology company
• Similar roles may include digital marketing director roles within consumer goods, beauty, or healthcare industries, but may not have the same focus on digital transformation and consumer engagement within a specific category
• Career progression opportunities may vary depending on the company size and industry, but may include roles such as vice president of digital marketing or chief marketing officer

ASSUMPTION: This role is unique in its focus on digital consumer marketing within the Grooming & Beauty category for a global health technology company. Similar roles may include digital marketing director roles within consumer goods, beauty, or healthcare industries, but may not have the same focus on digital transformation and consumer engagement within a specific category.

📝 Sample Projects

• Developing and implementing a digital-first consumer proposition for a new Grooming & Beauty product launch
• Conducting consumer research and market analysis to inform digital marketing strategy
• Launching and scaling a mobile application to achieve top-tier rankings and drive user engagement
• Optimizing digital marketing performance across channels and touchpoints to improve ROI
• Collaborating with global and local teams to ensure market readiness and scalability of digital solutions

ASSUMPTION: The role will involve a range of projects, from developing and implementing digital-first consumer propositions to optimizing digital marketing performance and collaborating with global and local teams.

❓ Key Questions to Ask During Interview

• Can you describe the digital marketing strategy for the Grooming & Beauty category and how this role fits into that strategy?
• How does the team currently collaborate with other functions, such as R&D and commercial teams, and what opportunities are there for improvement?
• What are the key priorities for this role in the first 90 days?
• How does Philips support the professional development and career growth of its employees?
• What is the company's approach to digital transformation and innovation within the Grooming & Beauty category?

ASSUMPTION: The interview should focus on understanding the digital marketing strategy for the Grooming & Beauty category, the role's fit within that strategy, and the opportunities for collaboration and improvement. Candidates should also ask about the key priorities for the role in the first 90 days, the company's approach to professional development and career growth, and its approach to digital transformation and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, consumer engagement, and leadership
• Prepare for your interviews by researching Philips' business, the Grooming & Beauty category, and the digital marketing landscape
• Be ready to discuss your digital marketing strategy and approach to consumer engagement, as well as your ability to lead and manage high-performing teams
• Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.