📌 Core Information
🔹 Job Title: Digital Consumer Marketing Director Grooming & Beauty
🔹 Company: Philips
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Digital Marketing, Consumer Goods
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading the digital consumer marketing strategy for Philips' Grooming & Beauty category
- Driving digital transformation and AI integration into consumer propositions and marketing execution
- Collaborating cross-functionally to embed digital from ideation to market delivery
- Building and leading a high-performing team, fostering innovation, and continuous learning
ASSUMPTION: This role requires a strategic mindset, digital expertise, and the ability to work effectively in a global matrix environment.
📋 Key Responsibilities
✅ Define and lead the digital consumer marketing strategy for the Grooming & Beauty category, aligned with front-end innovation and category growth priorities.
✅ Champion the integration of digital (apps), AI, and data-driven capabilities into consumer propositions and marketing execution.
✅ Act as a strategic partner to category, R&D, and commercial teams to ensure digital is embedded from ideation to market delivery.
✅ Lead a high-performing team of Digital Consumer Marketing Managers and the Program Manager for New Business Models.
✅ Foster a culture of innovation, agility, and continuous learning within the team.
✅ Drive the development and implementation of digital-first consumer propositions and experiences.
✅ Translate consumer insights and market trends into actionable digital strategies.
✅ Ensure strong cohesion with front-end innovation, digital solutions, AI, and user research programs.
✅ Define KPIs and success metrics for digital initiatives and ensure data-driven decision-making.
✅ Monitor and optimize digital marketing performance across channels and touchpoints.
✅ Collaborate with global and local teams to ensure market readiness and scalability of digital solutions.
ASSUMPTION: This role involves a high degree of strategic thinking, stakeholder management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Master’s degree in marketing, Digital Innovation, Business, or related field.
Experience: 8+ years of experience in digital consumer marketing, preferably within consumer goods/FMCG/Consumer health or beauty/grooming industries.
Required Skills:
- Proven track record of leading digital transformation and launching digital-first propositions
- Strong understanding of digital ecosystems, AI, data analytics, and consumer engagement platforms
- Proven track record of launching and scaling mobile applications to achieve top-tier rankings
- Experience managing cross-functional teams and working with product development, marketing, and design stakeholders in a global matrix environment
- Excellent strategic thinking, communication, and stakeholder management skills
- Visionary mindset with the ability to translate strategy into execution
- Deep consumer empathy and a passion for delivering exceptional digital experiences
- Collaborative leadership style that inspires and empowers teams
- Strong drive to innovate and challenge the status quo
Preferred Skills:
- Experience working in the health technology industry
- Fluency in multiple languages
ASSUMPTION: Given the global nature of Philips, proficiency in English is required, and proficiency in additional languages is a plus.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and market standards for a senior digital marketing role in the Netherlands)
Benefits:
- Competitive benefits package, including health insurance and pension plan
- Flexible working hours and hybrid work arrangement
- Opportunities for professional development and career growth
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week), with a flexible work arrangement of 3 days on-site and 2 days remote
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Health technology, with a focus on improving people's health and well-being through meaningful innovation
Company Size: 10,001+ employees, with a global presence and a decentralized organizational structure
Founded: 1891, with a rich history of innovation and a strong commitment to social responsibility
Company Description:
- Philips is a focused leader in health technology, with a purpose to improve people's health and well-being through meaningful innovation
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, helping people to live healthily, prevent disease, and recover at home in the community
Company Specialties:
- Healthcare and medical devices
- Health systems and connected care
- Cardiology, oncology, and respiratory care
- Fertility and pregnancy care
Company Website: philips.com
ASSUMPTION: Philips is a large, global company with a strong focus on innovation and social responsibility. This role offers the opportunity to work in a dynamic and international environment, with a clear commitment to improving people's lives.
📊 Role Analysis
Career Level: Senior management, with the opportunity to lead a team and drive strategic initiatives
Reporting Structure: This role reports directly to the Head of Marketing for the Grooming & Beauty category and works closely with cross-functional teams, including R&D, commercial, and digital solutions
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential to grow within the marketing function or explore other areas of the business, such as R&D or commercial roles
- Opportunities to work on global projects and gain international experience
- Chance to develop leadership skills and build a high-performing team
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Philips Center, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a high quality of life and a strong focus on sustainability
- The Netherlands is a small, densely populated country with a flat landscape and a rich cultural heritage
- The Philips Center is located in the southern part of Amsterdam, with easy access to public transportation and nearby amenities
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement of 3 days on-site and 2 days remote
ASSUMPTION: The work environment at Philips is dynamic, collaborative, and focused on innovation. The office is located in a modern, well-equipped facility, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Head of Marketing for the Grooming & Beauty category
Key Assessment Areas:
- Strategic thinking and digital marketing expertise
- Cross-functional collaboration and stakeholder management skills
- Leadership potential and team-building capabilities
- Alignment with Philips' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your past achievements in digital transformation and consumer engagement
- Research Philips' company values and be prepared to discuss how your personal values align with the organization's
ATS Keywords: Digital Marketing, AI, Data Analytics, Consumer Engagement, Innovation, Team Leadership, Cross-Functional Collaboration, Mobile Applications, Strategic Thinking, Communication, Stakeholder Management, Consumer Insights, Digital Solutions, User Research, Agility, Continuous Learning, Collaboration
ASSUMPTION: The application process at Philips is thorough and competitive, with a strong focus on finding the best fit for the role and the organization. Applicants should be prepared to demonstrate their skills and experience in detail and to discuss their alignment with Philips' company values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Experience Cloud)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs. However, proficiency in marketing automation, CRM, data analytics, and project management software is expected.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: We put our customers first in everything we do
- Quality: We strive for excellence in all our products, services, and processes
- Integrity: We act with honesty and fairness in all our interactions
Work Style:
- Collaborative: We work together to achieve our goals and drive innovation
- Agile: We embrace change and adapt quickly to new circumstances
- Inclusive: We value diversity and foster an environment where everyone feels respected and valued
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you drove excellence in a digital marketing project?
- How do you handle situations where you must make a difficult decision, and how do you ensure fairness and integrity in your approach?
ASSUMPTION: Philips places a strong emphasis on cultural fit and values-driven behavior. Candidates should be prepared to discuss their alignment with the company's values and work style expectations.
⚠️ Potential Challenges
- Working in a large, global organization with a decentralized structure may present communication and collaboration challenges
- Balancing the demands of strategic thinking, stakeholder management, and team leadership may be challenging at times
- The role requires a high degree of adaptability and the ability to work effectively in a changing environment
- Philips is a fast-paced, dynamic organization, and the role may require working on multiple projects simultaneously
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, innovation, and impact. Candidates should be prepared to work in a dynamic, fast-paced environment and to adapt quickly to new circumstances.
📈 Similar Roles Comparison
- This role is unique in its focus on digital consumer marketing within the Grooming & Beauty category, with a strong emphasis on AI integration and data-driven decision-making
- Compared to similar roles in other industries, this role offers the opportunity to work in a dynamic, innovative organization with a strong commitment to social responsibility
- Career progression in this role may lead to opportunities in marketing, R&D, or commercial functions, with the potential to work on global projects and gain international experience
ASSUMPTION: This role offers a unique opportunity to drive digital transformation and innovation in the Grooming & Beauty category, with significant growth potential and the chance to make a real impact on people's lives.
📝 Sample Projects
- Developing and implementing a digital-first consumer proposition for a new Grooming & Beauty product launch
- Integrating AI-driven personalization into an existing consumer marketing campaign, improving engagement and conversion rates
- Conducting a comprehensive market analysis and consumer segmentation study to inform digital marketing strategy
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that may be undertaken in this role. The specific projects and priorities will depend on the candidate's background, the team's needs, and the organization's strategic priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Grooming & Beauty category, and how will my work contribute to its success?
- Can you describe the team structure and dynamics, and how will my role fit within it?
- How does Philips support the professional development and growth of its employees, particularly in digital marketing roles?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to achieving them?
- How does Philips approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your past achievements in digital transformation and consumer engagement
- Research Philips' company values and be prepared to discuss how your personal values align with the organization's
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
