Digital Content & Campaign Manager

📌 Core Information

🔹 Job Title: Digital Content & Campaign Manager

🔹 Company: Esko (Veralto Global)

🔹 Location: Ghent, Belgium

🔹 Job Type: Hybrid (2 days/week in-office)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving engagement and demand through digital content and campaigns
• Collaborating cross-functionally with global teams to execute integrated marketing initiatives
• Optimizing performance and continuously improving marketing channels
• Leading the development and execution of interactive product tours and conversational marketing strategies

ASSUMPTION: This role requires a strong background in B2B digital marketing, with a focus on content and marketing automation, to drive measurable pipeline impact.

📋 Key Responsibilities

✅ Lead the development and execution of global and regional email campaigns in collaboration with digital, field, and product marketing teams

✅ Partner with Content Marketing and Sales Enablement teams to plan, produce, and promote interactive, self-serve demo tours via web and campaign channels

✅ Oversee the strategy and ongoing development of Esko’s online chat experience to enhance engagement and user experience

✅ Own reporting, performance analysis, and continuous improvement for marketing channels to ensure brand awareness and high-quality lead generation

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a matrixed environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of digital marketing experience in a medium to large-sized B2B tech or software company, focusing on content and/or marketing automation

Required Skills:

• Proven track record in developing and managing video content-driven campaigns
• 3+ years of experience leveraging enterprise-level sales & marketing platforms (e.g., Pardot, Salesforce, Outreach)
• Proven ability to drive alignment and execution across global teams
• Developed and launched high-performing digital content tailored to technical and business personas

Preferred Skills:

• Fluency in additional languages
• Experience with AI tools for video and image editing

ASSUMPTION: Candidates with experience in the packaging industry or related fields may have an advantage in understanding Esko's products and market.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible hours and 2 days/week in the office

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Esko is a global provider of integrated software and hardware solutions for the packaging industry, empowering retailers, pre-media, and trade shops, manufacturers, and converters to manage best-in-class packaging design and print processes.

Company Size: Esko is a medium-sized company with around 741 employees, offering a dynamic work environment with opportunities for growth and collaboration.

Founded: Esko was founded in 1993 and is headquartered in Ghent, Belgium, with offices worldwide.

Company Description:

• Esko is committed to innovation and continuous improvement in packaging design and print processes
• The company offers a comprehensive suite of integrated software and hardware solutions
• Esko prioritizes a diverse and inclusive workforce, encouraging people from all backgrounds to apply

Company Specialties:

• Packaging design software
• Print workflow automation
• 3D design and virtual prototyping
• Artwork management

Company Website: https://www.esko.com/en

ASSUMPTION: Esko's focus on innovation and continuous improvement creates an environment where employees can grow and develop their skills.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities

Reporting Structure: Reports to the Global Director of Digital Marketing, with cross-functional collaboration with various teams

Work Arrangement: Hybrid, with 2 days/week in the office and the remainder remote

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand skills in video content creation and marketing automation
• Progression to senior marketing roles or management positions

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their marketing careers in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Ghent, Belgium

Office Location(s): Sint-Denijs-Westrem, Ghent, Belgium

Geographic Context:

• Ghent is a vibrant city in East Flanders, Belgium, known for its rich history, culture, and architecture
• The office is located near the E40 highway, offering easy access to public transportation and amenities
• The region has a temperate maritime climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours/week) with flexible hours and 2 days/week in the office

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interview with the hiring manager

Key Assessment Areas:

• Digital marketing expertise
• Cross-functional collaboration skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in B2B digital marketing and content creation
• Tailor your resume and cover letter to emphasize skills and experiences related to the job description
• Prepare examples of successful email campaigns, interactive product tours, or conversational marketing strategies

ATS Keywords: Digital Marketing, Content Marketing, Email Campaigns, Video Content, Marketing Automation, Performance Analysis, Lead Management, Cross-Functional Collaboration, Engagement Strategies, Pipeline Generation, Sales Enablement, Interactive Content, B2B Marketing, Campaign Management, User Experience, Reporting

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, problem-solving skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Pardot (or similar marketing automation platform)
• Salesforce (or similar CRM)
• Outreach (or similar sales engagement platform)
• AI tools for video and image editing (e.g., Runway ML, Adobe Spark)

ASSUMPTION: The required tools and technologies may vary depending on the specific marketing automation and CRM platforms used by Esko.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you approach working with global teams and stakeholders to drive alignment and execution?

ASSUMPTION: Candidates who demonstrate a strong fit with Esko's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing global and regional marketing priorities
• Keeping up with the fast-paced nature of the digital marketing landscape
• Collaborating effectively with cross-functional teams in a matrixed environment

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and the ability to work effectively in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving engagement and demand through digital content and campaigns in the packaging industry
• Compared to similar roles in other industries, this position requires a strong understanding of the packaging industry and its unique marketing challenges
• Career progression in this role may lead to senior marketing roles or management positions within Esko or the broader Veralto organization

ASSUMPTION: Candidates with experience in the packaging industry or related fields may have an advantage in understanding the unique aspects of this role.

📝 Sample Projects

• Developing and executing a global email campaign to promote a new product launch
• Creating and promoting an interactive product tour to generate high-quality marketing opportunities
• Optimizing the online chat experience to enhance user engagement and conversion rates

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Marketing department?
• How does Esko support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Digital Marketing team in the next 12-24 months, and how can this role contribute to addressing them?
• How does Esko measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B digital marketing and content creation
• Prepare examples of successful email campaigns, interactive product tours, or conversational marketing strategies
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.