Digital Content Creation Manager – CGM Solutions

📌 Core Information

🔹 Job Title: Digital Content Creation Manager – CGM Solutions

🔹 Company: Roche

🔹 Location: Rotkreuz, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing high-quality digital content for marketing channels
• Collaborating with stakeholders and managing vendors to deliver quality digital marketing assets
• Ensuring content aligns with Roche's branding, Divisional Standards, and other processes
• Driving adoption of digital best practices across Roche Diagnostic Solutions (RDS) and beyond
• Creating engaging content tailored to B2B, B2B2C, and B2C target audiences to promote awareness and understanding of Roche's CGM solutions

ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and project management. Experience in the healthcare or medical device industry is preferred but not required.

📋 Key Responsibilities

✅ Drive and maintain the focus and integrity of the content strategy for key marketing channels within the subchapter

✅ Work alongside other marketers, design and SEO specialists, campaign manager experts, and communicators to develop cohesive content strategies

✅ Communicate strategy, key tactics, and results to internal and affiliate stakeholders for feedback, alignment, and buy-in

✅ Manage agencies, freelancers, and vendors to deliver quality digital marketing assets and control costs within the defined budget and timeline

✅ Ensure vendors comply with all processes and procedures, including legal, procurement, finance, and brand standards

✅ Curate relevant content to engage target audiences across multiple channels

✅ Ensure copy created for assets is properly referenced with appropriate and trusted sources

✅ Ensure scientific and technical content aligns with other digital marketing elements such as graphics and brand design

✅ Content Review, Repurposing, and Creation: Review existing content, creatively repurpose content when applicable, and produce new content that’s fit for purpose for our digital channels, business priorities, and target audiences

✅ Deliver engaging product pages, reports, white papers, case studies, infographics, short-form videos/screencasts, and other digital assets

✅ Create and maintain a content calendar

✅ Perform copyediting, sub-editing, and fact-checking of short-form and long-form content for grammar, spelling, syntax, substance, and flow according to tight deadlines

✅ Creatively repurpose existing content into alternative formats for target audiences

✅ Drive adoption of digital best practices across Roche Diagnostic Solutions (RDS) and beyond

✅ Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice for each audience

✅ Develop and maintain guidelines, provide tools and direction to internal stakeholders and external agencies, and manage project timelines, expenses, and measurement

✅ Ensure compliance with Roche branding, Divisional Standards, Digital Marketing Playbook, and other Roche and departmental processes

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience with content management systems (CMS), digital marketing tools, and analytics is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field

Experience: Proven experience in digital content creation and management, preferably within the healthcare or medical device industry

Required Skills:

• Strong project management skills
• Excellent written and verbal communication skills, with a keen eye for detail
• Proficiency in content management systems (CMS), digital marketing tools, and analytics
• Ability to work collaboratively with cross-functional teams and external vendors
• Understanding of SEO best practices and digital marketing techniques

Preferred Skills:

• Familiarity with Continuous Glucose Monitoring technologies

ASSUMPTION: Candidates with a background in digital marketing, content creation, or a related field are strongly encouraged to apply. Relevant experience in the healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: CHF 100,000 - 140,000 per year (Estimated based on industry standards for a mid-level marketing role in Switzerland)

Benefits:

• Flexible working options
• 18 weeks of maternity leave and 10 weeks of gender-independent partnership leave
• Child-care facilities, medical services, restaurants, and cafeterias on-site
• Various employee events

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM (Flexible based on business needs)

ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing role in Switzerland. Actual salary may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. They are the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Company Size: 10,001+ employees. As a large organization, Roche offers numerous opportunities for career growth and development. Employees can expect a structured and supportive work environment with clear career paths.

Founded: 1896. Roche has a rich history and a strong reputation for innovation and quality in the healthcare industry.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare
• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• personalised healthcare
• diabetes care
• genomics
• healthcare technology
• big data

Company Website: www.roche.com

ASSUMPTION: Roche is a well-established and reputable company in the biotechnology and pharmaceuticals industry. They are known for their innovative products and commitment to improving people’s lives through healthcare solutions.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role, with potential for growth and advancement within the organization

Reporting Structure: This role reports to the Subchapter Lead, Strategy and Context

Work Arrangement: On-site, full-time position with flexible working options available

Growth Opportunities:

• Potential to advance to a leadership or management role within the marketing department
• Opportunities to work on diverse projects and collaborate with various teams across the organization
• Access to professional development and training programs to enhance skills and knowledge

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative environment, with the potential for career growth and development within a large and established organization.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facilities with on-site amenities such as child-care facilities, medical services, restaurants, and cafeterias

Office Location(s): Rotkreuz, Switzerland

Geographic Context:

• Rotkreuz is located in the canton of Zug, Switzerland, approximately 30 kilometers northeast of Zurich
• The region offers a high quality of life, with easy access to nature, sports, and cultural activities
• Switzerland is known for its strong economy, political stability, and high standard of living

Work Schedule: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM (Flexible based on business needs)

ASSUMPTION: The work environment at Roche is collaborative, innovative, and focused on driving results. Employees can expect a supportive and inclusive culture that values diversity and encourages personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Final round interview with the subchapter lead or another senior leader
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital content creation and management skills
• Project management skills
• Collaboration and communication skills
• Understanding of Roche's branding, Divisional Standards, and other processes
• Alignment with Roche's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your digital content creation work in your portfolio
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
• Research Roche's company culture and values to demonstrate your fit with the organization

ATS Keywords: Digital Content Creation, Content Management, Project Management, Written Communication, Verbal Communication, SEO Best Practices, Digital Marketing Techniques, Collaboration, Content Strategy, Fact-Checking, Copyediting, Content Calendar Management, Vendor Management, Brand Compliance, Analytics, Creative Repurposing

ASSUMPTION: The application process at Roche is thorough and competitive. Applicants should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Digital marketing tools and analytics
• Project management software
• Microsoft Office Suite
• Google Workspace
• Collaboration and communication platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the organization's needs and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Collaboration
• Innovation
• Patient focus

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and accountable
• Adaptable and open to change
• Committed to continuous learning and development

Self-Assessment Questions:

• How do you align with Roche's value of integrity, and how have you demonstrated this in your previous roles?
• How comfortable are you working in a dynamic and fast-paced environment, and how have you adapted to change in previous roles?
• How do you ensure that your work style complements the needs of your team and the broader organization?

ASSUMPTION: Roche values diversity and inclusion, and seeks candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the organization's mission and values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Balancing the needs of various stakeholders, including internal teams and external vendors
• Ensuring compliance with Roche's branding, Divisional Standards, and other processes
• Keeping up-to-date with industry trends and best practices in digital content creation and marketing
• Working in a fast-paced and dynamic environment, with the potential for change and adaptation

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be prepared to work in a fast-paced and dynamic environment, with the potential for change and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on digital content creation and management for Roche's CGM solutions, but shares similarities with other marketing and communications roles within the organization and the broader industry
• Compared to other marketing roles, this position requires a strong focus on digital content creation and management, as well as experience working with vendors and stakeholders
• Career path comparison: This role offers a unique opportunity to grow and develop within a large and established organization, with potential for advancement to leadership or management positions within the marketing department

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative environment, with the potential for career growth and development within a large and established organization.

📝 Sample Projects

• Developing a content strategy for Roche's CGM solutions, including key tactics and measurement
• Managing the production of digital marketing assets, including product pages, reports, white papers, case studies, infographics, and videos
• Collaborating with stakeholders to create engaging and informative content tailored to B2B, B2B2C, and B2C target audiences

  ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities associated with this role. The specific projects and deliverables may vary based on the organization's needs and the candidate's skillset.

  ❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the broader marketing strategy for Roche's CGM solutions?
  • What are the most significant challenges facing the marketing department, and how can this role help address them?
  • How does Roche support the professional development and growth of its employees?
  • What is the work environment like, and how does the team collaborate and communicate?

  ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your resume and portfolio showcasing relevant digital content creation work through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
  • Research Roche's company culture and values to demonstrate your fit with the organization
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.