Digital Content Creator

📌 Core Information 🔹 Job Title: Digital Content Creator 🔹 Company: Southern Shirt 🔹 Location: Birmingham, Alabama, United States 🔹 Job Type: Full-Time 🔹 Category: Retail Apparel and Fashion 🔹 Date Posted: May 22, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing content strategies that align with brand objectives - Creating captivating photos and videos for various marketing channels - Writing engaging and compelling copy for social media, blog posts, and other materials - Collaborating with influencers and content partners for co-branded content - Monitoring and analyzing content performance to improve engagement ASSUMPTION: This role requires a strong creative skill set, with a focus on visual storytelling and social media trends. The ideal candidate will have a passion for fashion and a keen eye for aesthetics. 📋 Key Responsibilities ✅ Collaborate with the marketing team to develop and execute content strategies ✅ Create captivating photos and videos for social media, website, and other marketing channels ✅ Write engaging and compelling copy for social media captions, blog posts, and other materials ✅ Work closely with the social media team to ensure content aligns with the social media calendar and objectives ✅ Stay up-to-date with current trends in content creation and social media ✅ Participate in brainstorming sessions to generate creative ideas for new content and campaigns ✅ Collaborate with influencers and content partners to create co-branded content ✅ Manage and organize content assets for easy access by the marketing team ✅ Monitor and analyze content performance to improve engagement and effectiveness ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - Proven experience as a content creator or similar role Required Skills: - Proficient in photography and videography, with a strong eye for composition and aesthetics - Excellent written and verbal communication skills - Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) - Familiarity with social media platforms and their best practices for content creation - Ability to work independently and manage multiple projects and deadlines - Strong attention to detail and organizational skills - Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) is a plus - A passion for fashion and an understanding of current industry trends Preferred Skills: - Experience with content management systems (CMS) - Knowledge of SEO best practices - Familiarity with graphic design principles ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. 💰 Compensation & Benefits Salary Range: $45,000 - $65,000 per year (Based on industry standards for a mid-level content creator role in the Birmingham area) Benefits: - 401K Retirement with employer matching - Medical, Dental, and Vision Insurance - Paid Time Off (PTO) and Holidays - Professional Growth Plans - Performance Bonus Opportunities - Health and Wellness Programs - Continued Education Allowances - Company Sponsored Luncheons and Events - Generous Employee Discounts on SSCO Product Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Retail Apparel and Fashion Company Size: 11-50 employees Founded: 2006 Company Description: - Southern Shirt is a rapidly growing apparel company founded in 2006 - Known for its high-quality, soft, and comfortable clothing with unique designs - Emphasizes a laid-back, southern lifestyle and heritage in its branding - Offers a wide range of products, including t-shirts, tank tops, pullovers, accessories, and more Company Specialties: - Apparel - Loungewear - Performance - Golf Apparel - T-shirts - Swimwear Company Website: www.southernshirt.com ASSUMPTION: Southern Shirt's focus on comfort, quality, and unique design sets it apart in the competitive apparel market. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Marketing Manager Work Arrangement: On-site, with occasional flexibility for remote work based on project needs Growth Opportunities: - Potential to advance to a Senior Content Creator or Marketing Manager role - Opportunities to work on diverse projects and campaigns - Exposure to various aspects of marketing and branding ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company. 🌍 Location & Work Environment Office Type: On-site, with a casual and collaborative work environment Office Location(s): 324 Commons Dr, Birmingham, Alabama 35209, US Geographic Context: - Birmingham is the most populous city in Alabama, with a diverse economy and a growing tech scene - The city offers a relatively low cost of living compared to other major metropolitan areas in the United States - Birmingham has a humid subtropical climate, with mild winters and hot, humid summers Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands ASSUMPTION: The on-site work environment at Southern Shirt encourages collaboration and creativity, with a team of like-minded trend-setters. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the HR team 3. In-person or virtual interview with the Marketing Manager 4. Final interview with the Founder and/or other key team members Key Assessment Areas: - Creativity and portfolio presentation - Communication and interpersonal skills - Knowledge of social media trends and best practices - Problem-solving and adaptability Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your creativity and passion for fashion through your portfolio - Prepare examples of your work that demonstrate your ability to create engaging content and tell a story through visuals and copy ATS Keywords: Content creation, photography, videography, copywriting, social media, video editing, Adobe Premiere Pro, Final Cut Pro, Adobe Creative Suite, communication, organization, attention to detail, fashion trends, creativity, collaboration, trend awareness ASSUMPTION: The application process at Southern Shirt is designed to assess candidates' creative skills, communication abilities, and cultural fit within the company. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, etc.) - Video editing software (Adobe Premiere Pro, Final Cut Pro) - Social media platforms (Instagram, Facebook, Twitter, etc.) - Content management systems (CMS) - SEO tools (e.g., Google Analytics, SEMrush, etc.) ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Creativity and innovation - Collaboration and teamwork - Passion for fashion and storytelling - Attention to detail and quality - Continuous learning and improvement Work Style: - Casual and creative work environment - Flexibility and adaptability - Strong communication and teamwork skills - Ability to manage multiple projects and deadlines - Passion for fashion and a keen eye for trends Self-Assessment Questions: - How do you stay up-to-date with current fashion trends and social media best practices? - Can you provide an example of a successful content campaign you've created or contributed to? - How do you approach collaboration with team members and external partners? - How do you ensure the quality and consistency of your work, even under tight deadlines? ASSUMPTION: Southern Shirt values candidates who are creative, passionate, and adaptable, with a strong work ethic and a commitment to continuous learning. ⚠️ Potential Challenges - Balancing multiple projects and deadlines - Keeping up with the fast-paced and ever-changing world of social media and fashion trends - Collaborating effectively with a diverse team of creatives and non-creatives - Maintaining a strong work-life balance in a creative and demanding role ASSUMPTION: While this role offers numerous opportunities for growth and creativity, it also presents unique challenges that require strong time management, communication, and adaptability skills. 📈 Similar Roles Comparison - Digital Content Creator vs. Social Media Manager: Both roles focus on creating engaging content, but the Social Media Manager role is more focused on strategy, analytics, and community management, while the Digital Content Creator role is more focused on the creation and production of visual and written content. - Digital Content Creator vs. Graphic Designer: While both roles require strong creative skills, the Digital Content Creator role is more focused on storytelling and content strategy, while the Graphic Designer role is more focused on visual design and branding. - Digital Content Creator vs. Copywriter: Both roles require strong writing skills, but the Digital Content Creator role is more focused on visual storytelling and content strategy, while the Copywriter role is more focused on writing compelling copy for various marketing materials. ASSUMPTION: Understanding the differences between similar roles can help candidates determine which path aligns best with their skills, interests, and career goals. 📝 Sample Projects - Creating a social media campaign to launch a new product line, including photography, videography, and copywriting - Developing a content strategy for a brand re-launch, including a new website and social media presence - Collaborating with influencers and content partners to create co-branded content that resonates with both audiences - Monitoring and analyzing content performance to optimize engagement and effectiveness ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative production to strategic planning and analysis. ❓ Key Questions to Ask During Interview - How does Southern Shirt support the professional growth and development of its employees? - Can you describe a typical day or week in this role? - How does the marketing team collaborate and communicate with other departments within the company? - What are the most challenging aspects of this role, and how have previous employees approached them? - How does Southern Shirt measure the success of its content and marketing efforts? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and values. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare a portfolio showcasing your creativity and passion for fashion - Follow up with the HR team one week after submitting your application to express your continued interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.