📌 Core Information
🔹 Job Title: Digital Content Creator (Student)(FWS)
🔹 Company: American University
🔹 Location: 4401 Connecticut Campus (Washington, DC)
🔹 Job Type: Part-Time
🔹 Category: Student/Part-Time
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating on innovative social media strategies
- Documenting university events through photography and video
- Researching social media trends to inform content creation
- Monitoring post engagement and ensuring consistent tone across platforms
- Managing content calendar and providing feedback on social media tools
ASSUMPTION: This role is ideal for students interested in gaining practical experience in digital content creation and social media management within a university setting.
📋 Key Responsibilities
✅ Collaborate with the UCM social media manager to develop an innovative social media content strategy for American University’s main social media accounts, focusing on key enrollment initiatives and engagement with target audiences.
✅ Attend university events and programs to document through video and photography, supporting the creation of various content types such as academic, student support, mini mic, trendy, and more.
✅ Research trends and engagement strategies within social media platforms, gathering feedback from students and other university community members to inform content strategy.
✅ Monitor engagement of social media posts within platforms, providing feedback on adjusting strategy as needed.
✅ Help create a consistent tone and voice for social media outlets.
✅ Add to the university’s social media directory and social media content calendar, providing feedback on commencement toolkits and social media documents that will assist unit-managed accounts with content creation.
✅ Other duties as assigned.
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: Less than 1 year of relevant experience
Required Skills:
- Strong social media skills and understanding of various platforms
- Proficiency in photography and video production
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple tasks
Preferred Skills:
- 1-3 years of relevant experience
ASSUMPTION: While not required, having previous experience in social media management, content creation, or a related field can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $17.95 per hour
Benefits:
- Opportunity to gain practical experience in a university setting
- Flexible scheduling to accommodate student availability
Working Hours: 10 hours per week
ASSUMPTION: This role is a part-time, on-campus position with a flexible schedule, allowing students to balance their work and academic responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: 1893
Company Description:
- American University is a private research university in Washington, D.C., offering a wide range of academic programs at the undergraduate and graduate levels.
- The university is known for its global focus, dedicated to creating a diverse and inclusive community that prepares students for global leadership.
- American University is committed to academic excellence, ethical reasoning, and a passion for public service.
Company Specialties:
- International Studies
- Public Affairs
- Business
- Arts and Sciences
Company Website: american.edu
ASSUMPTION: American University is a well-established institution with a strong reputation for academic excellence and a commitment to global engagement.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: This role reports directly to the UCM social media manager.
Work Arrangement: On-site, part-time position with a flexible schedule.
Growth Opportunities:
- Gain practical experience in digital content creation and social media management
- Develop professional skills and build a portfolio of work
- Potential for career advancement within the university or related fields
ASSUMPTION: This role offers students the opportunity to gain valuable experience and develop skills that can be applied to future careers in marketing, communications, or related fields.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): 4400 Massachusetts Ave NW, Washington, District of Columbia 20016, US
Geographic Context:
- The university is located in the heart of Washington, D.C., offering students easy access to cultural attractions, internship opportunities, and political events.
- The campus is a vibrant, multicultural community with a strong sense of school spirit.
- The university is committed to sustainability and has been recognized for its green initiatives.
Work Schedule: 10 hours per week, with flexible scheduling to accommodate student availability.
ASSUMPTION: The university provides a dynamic and engaging work environment, with a diverse student body and a strong commitment to social responsibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-campus interview with the UCM social media manager
- Background check and onboarding
Key Assessment Areas:
- Social media skills and understanding of various platforms
- Creativity and ability to generate innovative content ideas
- Communication and collaboration skills
- Ability to work independently and manage multiple tasks
Application Tips:
- Highlight relevant experience and skills in your resume, including any previous work in social media, content creation, or a related field.
- Tailor your cover letter to the specific role and company, emphasizing your interest in digital content creation and social media management within a university setting.
- Prepare examples of your previous work, such as social media posts, photos, or videos, to showcase your skills during the interview.
ATS Keywords: Social Media Strategy, Content Creation, Photography, Video Production, Trend Research, Engagement Monitoring, Content Calendar Management, Feedback Provision
ASSUMPTION: The application process for this role may be competitive, so it is essential to tailor your application materials to highlight your relevant skills and experience.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
- Photography and video editing software (e.g., Adobe Creative Suite, iMovie, Canva)
- Content calendar management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Familiarity with these tools and platforms is not required but can be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Academic excellence
- Global engagement
- Diversity and inclusion
- Ethical reasoning
- Commitment to public service
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Adaptable and responsive to change
- Attention to detail and strong communication skills
Self-Assessment Questions:
- Do you align with the company's values of academic excellence, global engagement, and commitment to public service?
- Are you comfortable working in a dynamic, multicultural environment with a strong sense of school spirit?
- Do you have strong communication and collaboration skills, with the ability to work independently and manage multiple tasks?
ASSUMPTION: American University values diversity, inclusion, and global engagement, seeking candidates who can contribute to and thrive in this environment.
⚠️ Potential Challenges
- Balancing work and academic responsibilities
- Adapting to a fast-paced, dynamic work environment
- Managing multiple tasks and deadlines
- Working with a diverse range of stakeholders, including students, faculty, and university administration
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on digital content creation and social media management within a university setting.
- Similar roles may include social media coordinator, content creator, or marketing assistant positions in other industries.
- Career paths for this role may include advancement to social media manager, marketing specialist, or communications director within the university or related fields.
ASSUMPTION: While this role is unique in its university setting, the skills and experience gained can be applied to a wide range of careers in marketing, communications, or related fields.
📝 Sample Projects
- Developing a social media content strategy for a university event
- Creating engaging social media posts and graphics to promote university initiatives
- Producing a video series highlighting student experiences and campus life
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other departments and stakeholders within the university?
- What opportunities are there for professional development and growth within this role?
- How does the university support work-life balance for student employees?
- What is the university's approach to diversity, inclusion, and global engagement, and how does this role contribute to these efforts?
ASSUMPTION: Asking these questions can help you better understand the role, the university's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Find Jobs report in your employee Workday account if you are a current American University employee, or through the American University careers site if you are not.
- Tailor your resume to highlight relevant experience and skills, including any previous work in social media, content creation, or a related field.
- Write a cover letter that emphasizes your interest in digital content creation and social media management within a university setting.
- Prepare examples of your previous work, such as social media posts, photos, or videos, to showcase your skills during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
