🔹 Job Title: Digital Content Editor
🔹 Company: Newcastle University
🔹 Location: Newcastle, Northern Ireland, United Kingdom
🔹 Job Type: On-site, Full-time
🔹 Category: Higher Education
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years of experience
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Digital Marketing & Campaigns: Developing and executing digital marketing strategies and campaigns to engage users and promote the University's brand.
2. Digital Transformation: Contributing to the University's digital transformation by designing and implementing digital experiences, solutions, and services.
3. Innovation & Emerging Technologies: Staying updated with emerging technologies and integrating them into the University's digital strategy.
4. Brand & Reputation Management: Protecting and enhancing the University's brand and reputation through effective digital content.
5. Student Recruitment: Supporting student recruitment efforts through targeted digital content and campaigns.
6. Business & Enterprise: Collaborating with business and enterprise partners to create digital content that meets their needs.
7. Research Impact: Communicating research impact and achievements through engaging digital content.
ASSUMPTION: This role requires a strong understanding of digital marketing principles and emerging technologies, as well as the ability to work collaboratively with various stakeholders across the University.
📋 Key Responsibilities
🔹 Content Creation & Management:
- Plan, create, and edit effective digital content that supports business goals and meets user needs.
- Optimize content for search engines and mobile devices.
- Support digital marketing and social media campaigns.
- Maintain content guidelines and standards.
- Implement SEO strategies for web content.
- Participate in client meetings, planning sessions, and project reviews.
- Implement user-centered content design principles.
- Use content measurement frameworks to evaluate outputs and improve working methods.
- Test and approve content as part of quality assurance and workflow processes.
- Provide support for website usability research and analysis.
ASSUMPTION: This role requires strong copywriting skills, knowledge of SEO best practices, and experience with content management systems.
🔹 Stakeholder Management & Collaboration:
- Manage internal and external stakeholders, building relationships and meeting user needs.
- Work with colleagues with varying levels of digital design understanding to help them express their requirements.
- Provide advice and editorial support to the editor network and colleagues across the University.
ASSUMPTION: This role requires excellent interpersonal skills, strong communication abilities, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education:
- Educated to degree level in a relevant discipline or possess equivalent industry experience.
Experience:
- Practical experience in a similar role.
- Excellent copywriting skills and experience writing for the web, including SEO techniques.
- Proven ability to proofread and sub-edit copy into house style.
- Significant experience with Adobe Creative Suite and other visual design tools.
- Demonstrated knowledge and experience of web usability, readability, accessibility, and content delivery using best practices.
- Ability to communicate brand standards through content design.
- Outstanding organizational skills and ability to manage multiple projects simultaneously.
- Experience managing internal and external stakeholders, building relationships, and meeting user needs.
- Strong motivation for delivering excellent customer service.
- Exceptional interpersonal skills and ability to influence and drive decisions.
- Competent at working with colleagues with less digital design understanding.
- Experience creating effective information architecture for user journeys and wireframes for content design.
- Experience conducting and applying user research to digital design.
💰 Compensation & Benefits
Salary Range: £30,805 to £31,637 with progression to £34,132 per annum
Benefits:
- Generous holiday package.
- Pension schemes.
- Health and wellbeing initiatives.
ASSUMPTION: The salary range provided is based on the University's published salary scale for this role. However, actual offers may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Medium (51-200 employees)
Founded: 1834
Company Description: Newcastle University is a research-intensive university with a global reputation for academic excellence. It offers a wide range of courses and conducts cutting-edge research across various disciplines.
Company Specialties: Research, Teaching, Higher Education, Academic Excellence, Global Reputation
📊 Role Analysis
Career Level: Mid-career level, with opportunities for growth and development within the Marketing Team and across the University.
Reporting Structure: This role reports directly to the Web Content Manager within the Marketing Team. The team works closely with key stakeholders across the University.
Work Arrangement: On-site, with a flexible work schedule that may include remote work options for certain tasks or projects.
Growth Opportunities: This role offers opportunities to grow within the Marketing Team and across the University, as well as the chance to work on high-impact projects and collaborate with diverse stakeholders.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location: Newcastle upon Tyne, United Kingdom
Geographic Context: Newcastle is a vibrant city in Northeast England, known for its rich history, cultural attractions, and lively nightlife. It offers a high quality of life with affordable housing options and excellent transport links.
Work Schedule: The work schedule is typically Monday to Friday, with flexibility for project demands.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. On-site interview with the hiring manager and relevant team members.
4. Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
1. Digital marketing and content creation skills.
2. Knowledge of SEO best practices and web usability principles.
3. Ability to manage multiple projects and stakeholders.
4. Interpersonal skills and cultural fit with the University and the Marketing Team.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your portfolio or examples of your digital content work, if applicable.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management, and digital marketing expertise.
4. Research the University and the Marketing Team to demonstrate your understanding of the role and the organization.
🛠 Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS) such as Drupal or WordPress
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
👔 Cultural Fit Considerations
Company Values:
1. Excellence: Striving for the highest standards in all aspects of our work.
2. Integrity: Acting with honesty, fairness, and transparency in all our interactions.
3. Respect: Valuing the diversity of our community and treating everyone with dignity and courtesy.
4. Collaboration: Working together to achieve our shared goals and support each other's success.
5. Innovation: Embracing new ideas and approaches to drive progress and improvement.
Work Style:
- Collaborative and supportive team environment.
- Flexible and adaptable approach to work, with a focus on continuous improvement.
- Strong emphasis on user-centered design and digital accessibility.
- Data-driven decision-making and a focus on measuring and improving content performance.
Self-Assessment Questions:
1. How do your personal values align with the University's core values?
2. Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
3. How do you approach continuous learning and staying up-to-date with digital marketing trends and best practices?
🛠 Potential Challenges
1. Workload Management: Balancing multiple projects and deadlines while maintaining high-quality content standards.
2. Stakeholder Management: Navigating the diverse needs and expectations of internal and external stakeholders.
3. Keeping Up-to-Date: Staying current with digital marketing trends, SEO best practices, and emerging technologies.
4. University Culture: Adapting to the unique culture and dynamics of a large, research-intensive university.
📈 Similar Roles Comparison
1. Digital Content Specialist: This role focuses more on content creation and less on digital marketing and SEO strategies. It may have a narrower scope and fewer responsibilities related to project management and stakeholder collaboration.
2. Content Strategist: This role is more focused on developing and implementing content strategies, rather than day-to-day content creation and management. It may involve more high-level planning and less hands-on content work.
3. Digital Marketing Manager: This role oversees digital marketing campaigns and strategies, but may not be directly involved in content creation or management. It may require more experience in digital marketing and less focus on content design and usability.
📝 Sample Projects
1. University Website Redesign: Leading a project to redesign the University's website, improving user experience, accessibility, and SEO performance.
2. Digital Marketing Campaign: Developing and executing a digital marketing campaign to promote a new research initiative or academic program.
3. Content Audit & Refresh: Conducting a comprehensive content audit and refresh of the University's website, ensuring all content is accurate, up-to-date, and optimized for search engines.
💡 Key Questions to Ask During Interview
1. What are the biggest challenges facing the University's digital content strategy in the next 1-2 years?
2. How does the Marketing Team collaborate with other departments and stakeholders across the University?
3. What opportunities are there for professional development and growth within the Marketing Team and the University as a whole?
4. How does the University support work-life balance for its employees?
5. Can you describe a time when you had to adapt to a significant change in the University's digital content strategy or priorities?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your skills and experiences relevant to this role.
3. Prepare a portfolio or examples of your digital content work, if applicable.
4. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
5. If invited to interview, research the University and the Marketing Team to demonstrate your understanding of the role and the organization.
