📌 Core Information
🔹 Job Title: Digital Content Editor
🔹 Company: Ikano-Retail
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing IKEA country websites and mobile applications
- Ensuring content quality, consistency, and navigation structure
- Collaborating with various functions to enhance local content
- Optimizing the web experience and driving commercial success
ASSUMPTION: This role requires a strong understanding of web content management and a passion for creating engaging digital experiences for customers.
📋 Key Responsibilities
✅ Maintain IKEA website and mobile applications by coordinating content changes, internal search optimization, and translation work
✅ Ensure all 'in life' content adheres to brand guidelines, reflects IKEA brand values, and meets quality standards
✅ Plan and schedule content updates, and follow up on deadlines
✅ Ensure translated content is accurate, creative, and adheres to search keyword strategies and IKEA tone of voice
✅ Partner with functions across the organization to define and develop relevant local content
✅ Support and take full ownership of planning and project management for web content projects and campaigns
✅ Work closely with the Web Merchandiser to secure commerciality online
✅ Stay up to date with the latest tools, applications, and information on KUNSKAP (or equivalent information portal)
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: 2-5 years of experience in digital content creation, web content management, or a related role
Required Skills:
- Excellent written and verbal communication skills in English and Spanish
- Strong understanding of web content best practices and online market trends
- Deep understanding of communicating to customers in the local market
- Knowledge of content management systems and basic web coding
- Ability to maintain logical directory structure and handle naming conventions
- Strong grammar, syntax, style, and punctuation skills
Preferred Skills:
- Knowledge of SEO best practices and tools
- Experience with project management software
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and experience in a similar role will be prioritized.
💰 Compensation & Benefits
Salary Range: The salary range for this role is MXN 60,000 - 100,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for mid-level digital content editor roles in Mexico City.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on IKEA products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours may be available based on business needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home furnishing and home improvement
Company Size: Ikano-Retail is part of the Ikano Group, which has around 8,000 co-workers in 11 countries. This means the company is large enough to offer opportunities for growth and development but still maintains a family-like culture.
Founded: Ikano Group was established in 1988, and Ikano-Retail operates as a franchisee owned by the Kamprad family that founded IKEA.
Company Description:
- Ikano-Retail focuses on creating a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.
- The company operates in Singapore, Malaysia, and Thailand, with an ambitious expansion plan to bring a little bit of Sweden to new markets in the region.
- Ikano-Retail also develops, owns, and operates shopping centers anchored by IKEA and creates walkable communities by including residential, office, and other types of real estate in their development plans.
Company Specialties:
- Real estate development
- Retail operations
- Sustainability initiatives
- Community engagement
Company Website: https://group.ikano
ASSUMPTION: Ikano-Retail's focus on sustainability and community engagement sets it apart from other retailers and creates a positive work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with various functions across the organization, such as PR, marketing, customer relations, sales, and e-commerce.
Work Arrangement: This is an on-site role based in Mexico City, with the possibility of hybrid or remote work arrangements depending on business needs and the candidate's qualifications.
Growth Opportunities:
- Progression to a senior digital content editor or digital marketing manager role
- Expansion into other markets within the Ikano Group
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Ikano-Retail offers opportunities for career growth and development within the company and the broader Ikano Group.
🌍 Location & Work Environment
Office Type: Ikano-Retail's office in Mexico City is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Calle Oriente 158, Moctezuma 2da Secc, Ciudad de México, CDMX, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and a diverse population.
- The city is known for its rich history, delicious food, and numerous attractions, such as museums, parks, and historical sites.
- Mexico City offers a high quality of life, with a wide range of housing options, excellent dining and entertainment options, and a robust public transportation system.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on business needs and the candidate's qualifications.
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Digital Marketing Manager and a team member from the digital marketing team
- Final interview with the Country Retail Manager
Key Assessment Areas:
- Writing and communication skills
- Understanding of web content best practices and online market trends
- Problem-solving and analytical skills
- Cultural fit and alignment with IKEA values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your writing samples or a portfolio that demonstrates your ability to create engaging and informative content
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Digital Content Editor, Web Content Management, IKEA, Retail, SEO, Project Management, Collaboration, Communication, Problem-Solving, Creativity, Attention to Detail, Digital Marketing, Brand Management, Web Analytics, Content Strategy, Sustainability, Home Furnishing Knowledge
ASSUMPTION: Ikano-Retail uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter will help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or similar)
- Project management software (e.g., Asana, Trello, Jira, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Togetherness
- Daringness
- Cost-consciousness
- Respectfulness
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you embody the IKEA values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach creating engaging content that resonates with a diverse audience?
ASSUMPTION: Ikano-Retail prioritizes cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the need for creativity and innovation with adherence to brand guidelines and quality standards
- Adapting to a fast-paced and ever-changing digital landscape
- Working effectively in a cross-functional and collaborative environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other digital content editor roles, this position offers the opportunity to work for a well-established and respected global brand with a strong focus on sustainability and social responsibility
- Ikano-Retail's focus on creating a better everyday life for the many people sets it apart from other retailers and creates a unique and rewarding work environment
- This role offers opportunities for career growth and development within the company and the broader Ikano Group
ASSUMPTION: Candidates who are passionate about IKEA's mission and values and eager to contribute to their success will find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch
- Creating and optimizing content for a seasonal marketing campaign
- Managing a website redesign project, including content migration and SEO optimization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a digital content editor might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Ikano-Retail support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Ikano-Retail measure the success of its digital content strategies, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for collaboration and knowledge-sharing with other departments and functions within the company?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their ability to think critically and strategically about digital content management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or writing samples that showcase your ability to create engaging and informative content
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
